Headline

MBA Candidate | Brand Builder | Business Development & Operations | Marketing, Consumer Behaviour & Business Analytics

About

I’m an MBA student driven by curiosity for branding, creativity, and consumer behavior. I’m currently building “Side Character” — a brand that focuses on identity, storytelling, and standing out in a world where most people try to fit in. I enjoy exploring how design, marketing, and psychology come together to influence how people perceive and connect with brands. From visual storytelling to brand positioning, I’m constantly experimenting, learning, and creating. I spend a lot of time working on creative ideas, designing concepts, and understanding what makes a brand truly memorable. I’m looking to connect with people who are passionate about building, creating, and thinking differently.

Location

Bengaluru

AI stack

claude

notion

openai

Work experience

Founder at Side Character, Jan 2026 - Present · 10 mos, Bengaluru, • Building a creative brand focused on individuality and identity-driven storytelling • Developing branding concepts, product ideas, and visual identity • Exploring niche marketing strategies and audience engagement • Working on creative direction, positioning, and brand narrative

Freelance Creative / Designer (or) Photographer at Self Employed, Jul 2022 - Present · 4 yrs 4 mos, Chennai, • Created visual designs and branding concepts • Worked on photography and editing with a focus on storytelling • Explored color grading, composition, and visual aesthetics • Developed creative content for personal and conceptual projects

Business Development Executive at Hyfit | Fitness Club, Apr 2026 - Jul 2026 · 4 mos, Bengaluru

Education

Master of Business Administration - MBA, Marketing/Business Analytics, Jain (Deemed-to-be University)

Bachelor of Commerce, Corporate secretaryship, SRM Institute of Science and Technology (SRMIST)