---
title: "Abhradeep Ghosh - Head of Marketing in Bengaluru | Tal"
description: "Meet Abhradeep Ghosh, Head of Marketing | Growth & Brand | Lifecycle + CRO | CAC Efficiency | Marketplace Growth | Global Markets based in Bengaluru. AI stack includes claude code, claude, and elevenlabs."
image: "https://tal.club/meet/abhradeep-ghosh/share-image"
---

# Abhradeep Ghosh on Tal

## Headline

Head of Marketing \| Growth & Brand \| Lifecycle \+ CRO \| CAC Efficiency \| Marketplace Growth \| Global Markets

## About

I’m a 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫 with 10 years of experience scaling D2C, ecommerce, B2C, and consumer\-tech brands across India, the US, UK, and Australia\.Across roles and consulting engagements, my work has generated $25M\+ in attributable revenue, reduced CAC by 20–30%, improved ROAS by 2–3x, and built acquisition, retention, and CRO systems that help brands scale from zero to multi\-million\-dollar revenue in a predictable, profitable way\. I operate at the intersection of performance marketing, lifecycle, CRO, creative strategy, and GTM execution, helping brands build sustainable growth engines instead of short\-lived acquisition spikes\. 𝐖𝐡𝐚𝐭 𝐈 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐈𝐧 ✔Full\-Funnel Growth: GTM → Paid Acquisition → CRO → Retention → LTV ✔D2C & Ecommerce Scaling: Meta, Google, Programmatic, Marketplaces, Email/SMS ✔Performance Marketing Efficiency: CAC control, attribution insights, audience strategy ✔Lifecycle Execution: Klaviyo/WebEngage/Clevertap automation, segmentation, LTV growth ✔CRO & UX Enhancements: A/B testing, funnel experiments, creative optimization ✔Marketplace Growth: Amazon \+ Walmart profitability management, TaCOS control ✔Growth Leadership: Team building, agency management, playbook\-led growth systems 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬 ✔2\.6x ROAS uplift for a D2C skincare brand through creative testing \+ cohort\-led strategy ✔25% MoM revenue growth & 180% surge in non\-branded traffic for a UK premium ecommerce brand ✔50% increase in referral signups for a US petcare app with community\-led growth mechanisms ✔22% CAC reduction at Laumière through funnel restructuring & creative velocity improvements ✔Built a $250K\+ B2B revenue pipeline in the US & Canada ✔Led cross\-functional teams of up to 15 and managed 3 global agency partners 𝐇𝐨𝐰 𝐈 𝐓𝐡𝐢𝐧𝐤 𝐀𝐛𝐨𝐮𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 Growth isn’t “running ads\.”It’s building a predictable engine across product, brand, creative, marketing, and retention\. 𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡:✔ Deep insights✔ Strategic prioritization✔ Fast, high\-quality experimentation✔ Scale what works✔ Kill what doesn’t simple, disciplined, ROI\-first system\. 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐅𝐨𝐜𝐮𝐬✔Helping D2C, ecommerce, and consumer brands accelerate growth through:✔Fractional Growth Leadership✔Growth Audits✔Acquisition, Retention & CRO Systems ✔GTM & Growth Playbook Development\. If you're scaling and want to improve CAC, ROAS, LTV, retention, or funnel efficiency or need a growth leader with multi\-market experience let’s connect\.

## Location

Bengaluru

## AI stack

claude code

claude

elevenlabs

mcp

meta

mistral

## Work experience

Head of Marketing at Wippi, Feb 2026 \- May 2026 · 4 mos, Bengaluru, Karnataka, India, Building the 0\-1 at the intersection of brand, growth & performance

Head of Growth & Brand at Laumière Gourmet Fruits, Jun 2023 \- Dec 2025 · 2 yrs 7 mos, Bakersfield, California, United States, •Owned multi\-channel growth and full P&L across B2C/B2B revenue streams for a premium food brand\. •Reduced blended CAC by 22% by redesigning acquisition funnels & paid media strategy\. •Stabilized seasonal volatility by 35% through Amazon/Walmart marketplace optimization \(TaCOS <20%\)\. •Launched 14 new SKUs to diversify revenue and improve off\-peak sales\. •Built an influencer affiliate engine that contributed 15% monthly revenue per SKU\. •Developed a $250K\+ B2B gifting pipeline \(US \+ Canada\)\. •Led an internal team \(content, social, growth\) and 3 global agencies\.

Co\-Founder & Head of Growth at Acecurve, Mar 2022 \- Aug 2023 · 1 yr 6 mos, Hyderabad, Telangana, India, •Built a growth consultancy serving D2C/E\-commerce/SaaS brands across India & the US\. •Led a 15\-member cross\-functional team across growth, content, design\. •Achieved 2–3x MRR growth for multiple clients via CRO, funnel restructuring & retention systems\. •Built SOP\-led processes that reduced campaign turnaround time by 30%\.

Senior Growth Marketing Manager at Impressive, Mar 2021 \- Feb 2022 · 1 yr, South Yarra, Victoria, Australia, •Scaled paid media for enterprise clients \(Acer, Dell, Synergie Skin\), driving $12M\+ in attributable revenue\. •Increased CTR by 45% & CVR by 28% through creative \+ landing page experimentation\. •Reduced blended CAC by 25% with improved audience design & remarketing systems\.

Senior Performance Marketing Manager at GoMechanic\.in, Nov 2019 \- Apr 2020 · 6 mos, Gurugram, Haryana, India, \- Liaising with management, marketing and sales teams to develop a cohesive messaging strategy \- Collaborate with agencies and other vendor partners \- Bringing experimentation culture in play to app marketing campaigns \- Integrating user\-experience feedback in product updates \- Monitoring key marketing metrics and developing effective marketing segment cohorts

## Education

Master of Business Administration \- MBA, Advertising, University of South Australia

Bachelor of Commerce \- BCom, International Marketing, Garden City University

[View the original profile](https://tal.club/meet/abhradeep-ghosh)

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