Headline

Head of Marketing | Growth & Brand | Lifecycle + CRO | CAC Efficiency | Marketplace Growth | Global Markets

About

I’m a 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫 with 10 years of experience scaling D2C, ecommerce, B2C, and consumer-tech brands across India, the US, UK, and Australia.Across roles and consulting engagements, my work has generated $25M+ in attributable revenue, reduced CAC by 20–30%, improved ROAS by 2–3x, and built acquisition, retention, and CRO systems that help brands scale from zero to multi-million-dollar revenue in a predictable, profitable way. I operate at the intersection of performance marketing, lifecycle, CRO, creative strategy, and GTM execution, helping brands build sustainable growth engines instead of short-lived acquisition spikes. 𝐖𝐡𝐚𝐭 𝐈 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐈𝐧 ✔Full-Funnel Growth: GTM → Paid Acquisition → CRO → Retention → LTV ✔D2C & Ecommerce Scaling: Meta, Google, Programmatic, Marketplaces, Email/SMS ✔Performance Marketing Efficiency: CAC control, attribution insights, audience strategy ✔Lifecycle Execution: Klaviyo/WebEngage/Clevertap automation, segmentation, LTV growth ✔CRO & UX Enhancements: A/B testing, funnel experiments, creative optimization ✔Marketplace Growth: Amazon + Walmart profitability management, TaCOS control ✔Growth Leadership: Team building, agency management, playbook-led growth systems 𝐒𝐞𝐥𝐞𝐜𝐭𝐞𝐝 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬 ✔2.6x ROAS uplift for a D2C skincare brand through creative testing + cohort-led strategy ✔25% MoM revenue growth & 180% surge in non-branded traffic for a UK premium ecommerce brand ✔50% increase in referral signups for a US petcare app with community-led growth mechanisms ✔22% CAC reduction at Laumière through funnel restructuring & creative velocity improvements ✔Built a $250K+ B2B revenue pipeline in the US & Canada ✔Led cross-functional teams of up to 15 and managed 3 global agency partners 𝐇𝐨𝐰 𝐈 𝐓𝐡𝐢𝐧𝐤 𝐀𝐛𝐨𝐮𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 Growth isn’t “running ads.”It’s building a predictable engine across product, brand, creative, marketing, and retention. 𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡:✔ Deep insights✔ Strategic prioritization✔ Fast, high-quality experimentation✔ Scale what works✔ Kill what doesn’t simple, disciplined, ROI-first system. 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐅𝐨𝐜𝐮𝐬✔Helping D2C, ecommerce, and consumer brands accelerate growth through:✔Fractional Growth Leadership✔Growth Audits✔Acquisition, Retention & CRO Systems ✔GTM & Growth Playbook Development. If you're scaling and want to improve CAC, ROAS, LTV, retention, or funnel efficiency or need a growth leader with multi-market experience let’s connect.

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

mcp

meta

mistral

Work experience

Head of Marketing at Wippi, Feb 2026 - May 2026 · 4 mos, Bengaluru, Karnataka, India, Building the 0-1 at the intersection of brand, growth & performance

Head of Growth & Brand at Laumière Gourmet Fruits, Jun 2023 - Dec 2025 · 2 yrs 7 mos, Bakersfield, California, United States, •Owned multi-channel growth and full P&L across B2C/B2B revenue streams for a premium food brand. •Reduced blended CAC by 22% by redesigning acquisition funnels & paid media strategy. •Stabilized seasonal volatility by 35% through Amazon/Walmart marketplace optimization (TaCOS <20%). •Launched 14 new SKUs to diversify revenue and improve off-peak sales. •Built an influencer affiliate engine that contributed 15% monthly revenue per SKU. •Developed a $250K+ B2B gifting pipeline (US + Canada). •Led an internal team (content, social, growth) and 3 global agencies.

Co-Founder & Head of Growth at Acecurve, Mar 2022 - Aug 2023 · 1 yr 6 mos, Hyderabad, Telangana, India, •Built a growth consultancy serving D2C/E-commerce/SaaS brands across India & the US. •Led a 15-member cross-functional team across growth, content, design. •Achieved 2–3x MRR growth for multiple clients via CRO, funnel restructuring & retention systems. •Built SOP-led processes that reduced campaign turnaround time by 30%.

Senior Growth Marketing Manager at Impressive, Mar 2021 - Feb 2022 · 1 yr, South Yarra, Victoria, Australia, •Scaled paid media for enterprise clients (Acer, Dell, Synergie Skin), driving $12M+ in attributable revenue. •Increased CTR by 45% & CVR by 28% through creative + landing page experimentation. •Reduced blended CAC by 25% with improved audience design & remarketing systems.

Senior Performance Marketing Manager at GoMechanic.in, Nov 2019 - Apr 2020 · 6 mos, Gurugram, Haryana, India, - Liaising with management, marketing and sales teams to develop a cohesive messaging strategy - Collaborate with agencies and other vendor partners - Bringing experimentation culture in play to app marketing campaigns - Integrating user-experience feedback in product updates - Monitoring key marketing metrics and developing effective marketing segment cohorts

Education

Master of Business Administration - MBA, Advertising, University of South Australia

Bachelor of Commerce - BCom, International Marketing, Garden City University