---
title: "Abhishek Roy - Head of Marketing in Greater Delhi Area | Tal"
description: "Meet Abhishek Roy, Growth & Performance Marketing | Lead Generation | Consumer Insights | Customer Acquisition | Experience at Kantar based in Greater Delhi Area. AI stack includes claude, codex, and dalle."
image: "https://tal.club/meet/abhishek-roy-1/share-image"
---

# Abhishek Roy on Tal

## Headline

Growth & Performance Marketing \| Lead Generation \| Consumer Insights \| Customer Acquisition \| Experience at Kantar

## About

I’m a marketing professional focused on growth, lead generation, and consumer insights, with hands\-on experience across FMCG, finance, and digital\-first businesses\. I’ve built my experience across three key environments: At Kantar, I worked on consumer research and market analysis, translating data into actionable insights that informed business decisions At Pachisiya Trade & Finance, I contributed to growth initiatives by refining targeting, value propositions, and outreach strategies At Wayspire, I worked on lead generation and top\-of\-funnel growth, supporting customer acquisition through targeted campaigns This exposure has allowed me to understand both sides of marketing: Understanding consumers through research and data Driving acquisition through campaigns and funnel optimization What I bring: Ability to connect marketing activities with revenue impact Strong foundation in consumer behavior and market research Hands\-on execution across lead generation and campaign strategy I’m currently looking for roles in: 👉 Growth Marketing 👉 Performance Marketing 👉 Market Research / Strategy If you're building something where marketing directly drives business growth, I’m open to contributing\.

## Location

Greater Delhi Area

## AI stack

claude

codex

dalle

hedra

## Work experience

Head of Marketing at Arts and Culture, UBS, Jul 2024 \- Nov 2025 · 1 yr 5 mos, Raigad, Maharashtra, India, Led end\-to\-end marketing strategy for university cultural events, driving audience growth and engagement through multi\-channel campaigns Secured sponsorship with Reliance Trends by leading outreach and partnership discussions, enhancing event scale and brand visibility Managed campaign execution, budgets, and cross\-functional teams to deliver high\-impact events within timelines Drove student participation and brand positioning through targeted digital marketing and on\-ground activations

Market Research Intern at Kantar, Apr 2025 \- Jun 2025 · 3 mos, Pune District, Maharashtra, India, Conducted primary consumer research across FMCG and multiple sectors, generating insights for strategic decision\-making Analyzed consumer behavior and market trends using quantitative and qualitative methods Delivered data\-driven recommendations that influenced client\-level strategies Translated complex datasets into executive\-level presentations for stakeholders

Winter Intern at Indian Oil Corporation Limited \(Iocl\), Dec 2024 \- Jan 2025 · 2 mos, Mumbai, Maharashtra, India, Provided strategic solutions to company\-defined problem statements, contributing to operational improvements along with Conducting competitive analysis and market assessments to identify growth opportunities in the energy sector and collaborated with senior management to develop data\-backed recommendations for business challenges

Marketing Intern at Wayspire, Oct 2024 \- Nov 2024 · 2 mos, Remote, Generated and qualified leads through targeted digital campaigns, contributing directly to customer acquisition and Supported top\-of\-funnel growth through segmentation and lead qualification strategies as well as optimizing campaign performance to improve conversion efficiency

Marketing Strategist at PACHISIYA TRADE & FINANCE PVT LTD, Sep 2022 \- May 2024 · 1 yr 9 mos, Kolkata, West Bengal, India, Identified high\-potential customer segments, improving targeting efficiency and aligning outreach with revenue priorities Refined value propositions based on market demand analysis, leading to improved response rates from prospective clients Supported execution of multiple growth initiatives, ensuring alignment with sales timelines and reducing campaign delays Collaborated cross\-functionally to bridge marketing and sales efforts, improving funnel efficiency and lead conversion

## Education

Master of Business Administration \- MBA, Marketing, Universal Ai University

Master of Business Administration \- MBA, Marketing, School of Management – UAi

[View the original profile](https://tal.club/meet/abhishek-roy-1)

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