Abhishek Mishra
Growth Marketing - US Market at LeadSquared
Bengaluru
9+ years of work experience
Aug 20233 yrs 1 moAug 2026
Bengaluru
1. Lead the go-to-market (GTM) strategy for the provider business vertical.
2. Lead Account-Based Marketing initiatives for the provider sector, primarily aimed at expediting the sales pipeline and facilitating cross-selling and up-selling opportunities.
3. Direct the demand marketing strategy focused on generating qualified leads at the top of the sales funnel.
4. Supervise content marketing efforts, including search engine optimization, establishing thought leadership, and improving online visibility.
5. Lead the campaign strategy, encompassing rebranding, retargeting, and remarketing efforts.
6. Additionally, handle the implementation and management of marketing technology.
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1. Led integrated targeted marketing programs that added $10Mn to the pipeline across Healthcare provider accounts over 12 months by combining inbound, ABM, intent signals, and targeted paid/social channels.
2. Optimized LinkedIn campaigns to achieve 0.8% average CTR, outperforming benchmarks for CX/lead audiences through refined creatives, audience segmentation, and A/B tests.
3. Lowered cost-per-lead to $180 (vs. industry $230) for senior-exec targets by iterating ad funnels, landing pages, and qualification flows.
Jun 20233 mosAug 2023
Bengaluru, Karnataka, India
1. Reduced cost-per-lead from industry avg. by ~22% (CPL $180 vs $230) while maintaining lead quality for C-suite audiences.
2. Scaled LinkedIn account-specific campaigns that lifted account engagement by ~60% and email engagement by +10% (iterative creative + sequence testing).
3. Combined strategy of inbound marketing and targeted LinkedIn ads added ~$8Mn to the pipeline influenced.
Jan 20221 yr 5 mosMay 2023
Bengaluru, Karnataka, India
1. Go-to-Market plan.
2. Work closely with our marketing, sales, and product teams to educate, engage and excite strategic accounts.
3. Lead account planning activities and execute a multitude of marketing programs - e.g. content marketing, digital marketing, account intelligence gathering, and sales enablement.
4. Define and create a framework for an integrated, multi-touch, multi-channel ABM program.
5. Focus on the buyer’s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time.
6. Create annual and quarterly marketing plans for a targeted list of accounts that focus on customer acquisition and accelerate existing opportunity close and expansion.
7. Lead ongoing account check-ins with the sales team to ensure account goals, key contacts, and account plans remain on track and discuss upcoming account requirements and modifications.
8. Ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select focus accounts.
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1. Led integrated targeted marketing programs that added $8Mn to the pipeline across Healthcare provider accounts.
2. Implemented a lead-scoring model and SLA that increased Sales-Accepted Accounts (SAAs) by +15%, improving MQL→SAA conversion and sales velocity.
3. Ran account-specific LinkedIn + email sequences that increased account engagement by ~60% and email engagement +10%, using iterative creative and sequence optimization.
Mar 202110 mosDec 2021
Bengaluru Area, India
Inbound marketing strategy
Account-based marketing
Organic marketing
Content management and marketing
SEO (on-page and off-page)
LinkedIn marketing
Jan 20201 yr 2 mosFeb 2021
Bengaluru, Karnataka, India
1. Propose new and improved inbound marketing campaign ideas.
2. Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.)
3. Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition.
4. Optimize marketing automation and lead nurturing processes through email, content, and social channels.
5. Establish closed-loop analytics with sales to understand how our inbound marketing activity can turn into customers, and convert customers.
6. Conducting customer persona, competitor, and product research.
7. Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.
Jan 20173 yrsDec 2019
Bengaluru Area, India
Account Based Marketing:
1. ABM : Account Based Marketing : Build a long term brand enhancement plan and pipeline generation by Driving customer connect initiatives with the Top accounts. Running campaigns across these accounts.
2. Devise integrated marketing campaigns with the aim of acquiring and retaining customers.
3. Manage the implementation, tracking and measurement of marketing campaigns.
4. Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
5. Work with sales to identify gaps in key personas and contact information within strategic accounts;
develop data and insight strategy to add key personas and contacts within accounts.
6. Write, edit and proofread copy for promotional materials within marketing campaigns.
7. Identify opportunities to improve marketing effectiveness through better audience segmentation,
marketing techniques, and processes.
8. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
9. Maintain regular measurement of the ROI of campaigns.
10. Ensure accuracy of marketing materials and provide formal sign off if necessary.
11. Collect and use data to inform new campaigns and the evaluation of existing campaigns.
May 20168 mosDec 2016
Bengaluru Area, India
Market Research: 4 Consulting Project in the field of Healthcare, Industrial 4.0, Automotive, Heavy Equipment
1. Market research on both Engineering and IoT solution across verticals
2. Study different industry and look for how IoT can help in particular industry
3. Collect data on competitors’ product and tactics, market conditions and consumer demographics
4. Researching market, Market potential & identifying high-potential customer, SWOT Analysis, Opportunity Analysis, and Win/Loss Analysis
5. Research markets’ opinions, preferences and wants/needs
6. Preparation of Business Models for IoT Solutions
7. Work with internal departments to present clear reports to clients and management
Abhishek’s AI Stack
Education
PGP, Strategic Marketing and Analytics
Indian Institute of Management Rohtak
20171 yr2018
Master of Business Administration - MBA, Marketing
Jain (Deemed-to-be University)
20142 yrs2016
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