Headline

Category Head | Ecommerce & Marketplace Leader | Commercial & Growth Leadership | Building High Performance Teams

About

Business leader with 11+ years of experience driving growth, business turnarounds, and category expansion across ecommerce, marketplaces, B2B commerce, consumer goods, hospitality, and edtech. My career has been built around owning businesses, scaling growth, and leading transformations. From managing city-level P&Ls and building new markets to leading large-scale categories and organizational restructuring initiatives, I have consistently delivered measurable business outcomes through commercial excellence, operational rigor, and strong team leadership. Currently, I lead the MVR portfolio at eTrade Marketing with end-to-end ownership of strategy, growth, profitability, and execution across Home, Auto, Pets, and Lawn & Garden categories. I manage an annual revenue portfolio exceeding ₹800 Cr and lead a team of 20+ professionals. In 2025, I was recognized as Change Leader of the Year for driving a large-scale operating model transformation that improved revenue productivity by 50%+ and delivered 59% YoY business growth, while increasing the portfolio's contribution to the overall business from 14.6% to 20.1%. Prior to eTrade, I spent over five years at Moglix, progressing from Senior Manager to Director, leading category and private label businesses with full ownership of growth, profitability, customer experience, and strategic initiatives. Earlier, I held business leadership roles at Toppr and OYO, managing regional and city-level P&Ls, scaling teams, improving unit economics, and driving market expansion. I am passionate about building scalable businesses, developing high-performing teams, and solving complex growth challenges at the intersection of strategy, execution, and customer value.

Location

Gurugram

Work experience

Category Head - MVR at eTrade Marketing P Ltd., Nov 2024 - Present · 1 yr 9 mos, Gurugram, -📈 Built the P&L for an annual revenue portfolio exceeding ₹800 Cr (300 Cr to 800 Cr+ ) across Home, Auto, Pets and Lawn & Garden categories. -🏆 Awarded "Change Leader of the Year – 2025" for spearheading a major functional restructuring within the same manpower resulting in 50%+ improvement in Revenue per Manmonth and 59% YoY revenue growth. -👥 Lead a cross-functional team of 20+ Vendor Managers, driving execution across multiple layers of the organization. -🧠 Define and execute category growth strategy including pricing, selection charter, and bottom-line ownership. -📊 Drove annual and long-range planning through AOP and Joint Business Planning (JBP) with key partners. -🎯 Lead category event management, coordinating with marketing, operations, and partner teams to drive performance during peak events.

Director - Private Labels at Moglix, Apr 2023 - Nov 2024 · 1 yr 8 mos, On-site

Associate Director - Category at Moglix, Jul 2021 - Jun 2023 · 2 yrs, Noida, Uttar Pradesh, India

Senior Manager - Category at Moglix, Sep 2019 - Jul 2021 · 1 yr 11 mos, Noida, Uttar Pradesh, India, - Owning the P&L for Electrical Cluster by driving buy and sell side for the cluster. - Create long-term development of strategies for product categories. -Maintain good relationships with the vendors to get better quality products and prices. - Part of team driving improvement and redesign of purchase experience levers to enhance the buying experience of Moglix - Driving charters to improve stickiness of customers.

Associate General Manager at Toppr, Jun 2018 - Sep 2019 · 1 yr 4 mos, New Delhi Area, India, Business Unit Head - Managing the P&L for Toppr’s market in Delhi - Responsible for business planning, regular operations, offline sales, customer experience, expansion and profitability - Built and lead a cross functional team of ~50 people across sales , marketing, operations , HR , finance and training. - Revamped the offline sales channel- Increased sales by 5X in 8 months. - Working towards improving the unit economics for offline channel

Micro Market CEO at OYO, May 2017 - Jun 2018 · 1 yr 2 mos, Chandīgarh Area, India, - End to End P&L management of the respective micro market - Generation of offline demand by roll out of new initiatives - Building resource efficiency by managing a cross functional team - New channel development focussing on off-line sales - Budget allocation for & roll out of various BTL activities - Co ordination with central team for inventory optimisation and rolling out new initiatives - Expanding the supply base of the assigned micro market

Sales at Mars Inc, Mar 2016 - Nov 2016 · 9 mos, Hyderabad Area, India, Define and execute territory / account sales plans for 14 cities/towns across Telangana& Karnataka and meet and exceed sales goals through prospecting, qualifying, managing and closing sales opportunities within the assigned territory for the Petcare division (Royal Canin). Develop and manage sales pipeline, prospect and assess sales and move a large number of transactions simultaneously through the sales pipeline targeted at a double digit growth year on year. Deepening Product penetration and driving sales by effective territory expansion by appointing new distributors and opening new town accounts.

Education

Post Graduate Diploma In Management, Marketing/Marketing Management, General, Sales, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor’s Degree, Electronics Engineering, UPES