Abhishek Kumar profile photo 1 on Tal

Abhishek Kumar

MC Email Specialist | MC Campaign Developer

Bengaluru

3+ years of work experience

eClerx
Jun 20233 yrs 3 mosPresent

Built and launched responsive, mobile-first email campaigns using hand-coded HTML/CSS, ensuring consistent rendering across all major devices and email clients. Specialized in Salesforce Marketing Cloud with hands-on experience in: Email Studio: Created modular templates and executed dynamic email sends. Journey Builder: Developed multi-step, personalized customer journeys. Automation Studio: Managed recurring imports, SQL queries, and triggered sends.
eClerx
Jun 20236 mosNov 2023

Designed and built personalized, data-driven email campaigns using Adobe Journey Optimizer (AJO). Created and configured customer journeys in AJO to automate and trigger emails based on user behavior and segmentation. Performed end-to-end Quality Assurance (QA) on emails, ensuring flawless rendering across devices and email clients. Set up real-time and scheduled triggers for campaign delivery to ensure timely and relevant client communication. Collaborated with content, design, and data teams to ensure alignment on journey logic, targeting, and messaging. Monitored campaign performance and engagement metrics to support continuous improvement of journey strategies.
eClerx
20221 yr2023

Developed and launched marketing emails using Salesforce Marketing Cloud (SFMC), ensuring responsive design and optimal deliverability. Executed end-to-end email campaign processes, including brief intake, asset coordination, QA, testing, deployment, and performance tracking. Utilized in-house tools such as Email Builder and Harmony for efficient email creation and automation setup. Collaborated with cross-functional teams to align email content and strategy with marketing goals. Maintained and optimized dynamic email templates to support personalized, scalable communications. Assisted in setting up automation journeys and triggered emails using SFMC Journey Builder

Abhishek’s AI Stack

anthropic apis
anthropic apis
antigravity
antigravity
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Education

Lovely Professional University

Master of Computer Applications - MCA, Computer Science

Lovely Professional University

20212 yrs2023
Marwari college ranchi

Master of Information Technology

Marwari college ranchi

20183 yrs2021

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Headline

MC Email Specialist | MC Campaign Developer

About

Graduated with an MCA in Computer Science from Lovely Professional University in 2023, complemented by a strong academic foundation in IT and animation-related fields. Currently serving as a Senior Analyst at eClerx, contributing to the development and execution of mobile-first, responsive email campaigns using hand-coded HTML/CSS. Proficient in Salesforce Marketing Cloud, with hands-on expertise in Email Studio, Journey Builder, and Automation Studio, enabling the creation of personalized customer journeys and data-driven marketing strategies. At eClerx, collaborated with cross-functional teams to implement scalable, dynamic email templates and optimize campaign automation. Worked on end-to-end QA processes, ensuring consistent rendering across devices and clients while supporting performance monitoring and continuous improvement of marketing strategies. Committed to driving impactful customer engagement through innovation, teamwork, and technical expertise, while aligning with organizational goals and fostering a culture of collaboration and growth.

Location

Bengaluru

AI stack

anthropic apis

antigravity

claude code

claude

codex

cursor

Work experience

Senior Analyst at eClerx, Jun 2023 - Present · 3 yrs 3 mos, Built and launched responsive, mobile-first email campaigns using hand-coded HTML/CSS, ensuring consistent rendering across all major devices and email clients. Specialized in Salesforce Marketing Cloud with hands-on experience in: Email Studio: Created modular templates and executed dynamic email sends. Journey Builder: Developed multi-step, personalized customer journeys. Automation Studio: Managed recurring imports, SQL queries, and triggered sends.

Email Developer at eClerx, Jun 2023 - Nov 2023 · 6 mos, Designed and built personalized, data-driven email campaigns using Adobe Journey Optimizer (AJO). Created and configured customer journeys in AJO to automate and trigger emails based on user behavior and segmentation. Performed end-to-end Quality Assurance (QA) on emails, ensuring flawless rendering across devices and email clients. Set up real-time and scheduled triggers for campaign delivery to ensure timely and relevant client communication. Collaborated with content, design, and data teams to ensure alignment on journey logic, targeting, and messaging. Monitored campaign performance and engagement metrics to support continuous improvement of journey strategies.

Email Marketing Specialist at eClerx, 2022 - 2023 · 1 yr, Developed and launched marketing emails using Salesforce Marketing Cloud (SFMC), ensuring responsive design and optimal deliverability. Executed end-to-end email campaign processes, including brief intake, asset coordination, QA, testing, deployment, and performance tracking. Utilized in-house tools such as Email Builder and Harmony for efficient email creation and automation setup. Collaborated with cross-functional teams to align email content and strategy with marketing goals. Maintained and optimized dynamic email templates to support personalized, scalable communications. Assisted in setting up automation journeys and triggered emails using SFMC Journey Builder

Education

Master of Computer Applications - MCA, Computer Science, Lovely Professional University

Master of Information Technology, Marwari college ranchi