Headline

Growth & Marketing Leader | Pipeline/Revenue-Focused B2B Marketing | Integrated GTM, ABM & Partner Marketing

About

As a pipeline/revenue-focused marketing leader and a Forrester-certified marketing professional, I've built marketing strategies that resonate with global audiences and drive the most important business KPI - pipeline and revenue. I am NOT for vanity metrics, period. My role spans, 1. Positioning and narrative development that truly set you apart 2. Strategic GTM design that brings sales/marketing/product/business together 3. High-impact thought leadership (esp. co-authored with customers to ensure credibility - I am NOT for blowing your own trumpet alone) 4. Communication strategy, channel orchestration, and campaign optimization that compound the ROI 5. ABM, events, and partner marketing that propel you into the next orbit ... all aimed at demand generation, enriching the pipeline, and maximizing renewal/win probabilities. I consider sales, product, customers, and partners to be the lifeblood of marketing, and pipeline and revenue as the ultimate North Star. What I consider to be my biggest super-powers, 1. Global delivery/strategy background allowing me to engage effectively across sales, product, customers, and partners (honestly a rarity in the marketing fraternity) 2. Sharp execution focus. When you've got to shoot, you shoot 3. Building teams that stay engaged and feel purpose-driven Outside of work, as a way to give back to the marketing fraternity, I mentor mid/senior marketing professionals (not students) - the engagement is pro-bono and 1:1 (for now). These conversations are focused on positioning, GTM, ABM, partner marketing, omnichannel orchestration, and marketing strategy. If you have a clear context, feel free to DM and we will speak!

Location

Bengaluru

AI stack

claude

gemini

openai

perplexity

ChatGPT

Microsoft Copilot

Work experience

Director, Marketing at Axtria - Ingenious Insights, Mar 2021 - Present · 5 yrs 8 mos, Bengaluru, Karnataka, India, Scope: I lead the Global Portfolio Marketing and own thought leadership, launches, GTM, sales enablement, partner marketing, senior executive engagement, event support, and account-based marketing (ABM). It is a close collaboration with sales, product, business lines, partners, and customers. • Growing marketing's contribution to the pipeline/revenue ($) significantly since 2021 with sustained business-aligned GTM programs across a large portfolio - built GTM enablement for 100+ senior sales/GTM leaders - pitch decks, battle cards, case studies, whitepapers, POVs, benchmarking studies, GTM sessions, etc. that translate marketing strategy into consistent field execution. • Established customer-centric marketing practice, targeting VP-level customers to secure executive conversations in target accounts. • Lead major launches - the flagship InsightsMAx.ai platform and solutions across data management, analytics, and pharma commercial operations - from positioning and PR strategy to internal awareness, sales onboarding, and full GTM enablement. • Building partner marketing with strategic partners (Databricks, Snowflake, LangChain, Salesforce, AWS, Anthropic, etc.) - delivering joint content, co-branded events, joint PR, and partner webinars with measurable contribution to deals and revenue. • Built and evolved the content strategy from a volume-led model to a quality-led, customer-co-created model, aligning with the remit of executive engagement and the need for greater trust, credibility, and depth in B2B buyer journeys; co-authored assets and joint presentations with senior executives; own the Axtria's Ignite Webinar Series. • Scaled Axtria's event and industry presence across industry forums (Reuters Pharma, ISPOR, PMSA) and the data and analytics ecosystem (Snowflake Summit, Databricks Data + AI Summit, LangChain Interrupt, Reltio DataDriven) - partnered with the CEO, Product Head, and Sales Head on their flagship keynotes.

Chief of Staff and Director, Strategy at IQVIA India, Dec 2019 - Feb 2021 · 1 yr 3 mos, Greater Bengaluru Area, Scope: Reported to the India MD and the CEO, IQVIA South Asia (Amit Mookim, currently CEO, Immuneel). Served as the strategic and operational right hand for regional leadership - driving the One IQVIA vision across 15+ acquired entities/business lines and 16+ locations, providing quarterly updates into the office of IQVIA's Global CEO (Ari Bousbib), and orchestrating internal communications and business continuity during COVID-19 for a 12K+ employee organization. • As part of "One IQVIA" vision execution team, orchestrated across 15+ acquired entities and business lines - translating an aspirational regional strategy into a structured governance and operating mechanism; co-presented the quarterly One IQVIA scorecard with the India MD into the office of IQVIA's regional lesdership and Global CEO. • Orchestrated business continuity, internal communications, and COVID pandemic response for 12K+ employees - facilitating daily leadership connects and policy decisions, managing WFH transitions, and authoring the regional communications cadence that kept the India operation running uninterrupted through the pandemic. • Designed and led IQVIA India's pan-India virtual Hackathon 2020 during pandemic - a flagship innovation platform with senior leadership including the Chief of Staff to the Global CEO as jury members; multiple winning ideas were sponsored and matured into products. • Built and ran IQVIA India's quarterly all-hands town hall program - designing the agenda, owning logistics, and serving as virtual MC for events with 2,000–3,000 attendees; institutionalized a regular cadence of executive communication that connected regional leadership with the wider India organization and brought global leaders into the India narrative as part of "One IQVIA" vision.

Engagement Manager at IQVIA, Apr 2016 - Aug 2019 · 3 yrs 5 mos, Bangalore, Scope: Reported to the Global Head of Analytics Delivery (Jaivardhan Iyer, currently VP/GM, IQVIA South Asia), owning two distinct charters with P&L responsibility: (1) Build and run IQVIA's Primary Intelligence Delivery Center (PIDC) - a global delivery hub of 75 people supporting the US Primary Intelligence practice; and (2) Establish and lead IQVIA's Knowledge Management & Presales Support practice - a 5-person team supporting RFPs and bids across the global Analytics business. • Built/scaled Primary Intelligence Delivery Center (a practice expanding to 75 people) over 2.5+ years, supporting US Primary Intelligance practice end-to-end - delivered $6M+ annually in efficiency gains through global delivery; designed PMO and change framework that also acted as the playbook for the build/growth of parallel EU innovation hub (~50 people). • Drove executive partnership and change leadership through the PIDC build - weekly engagement with Chris Nickum (VP, US Primary Intelligence at that time) as executive sponsor; navigated resistance by gaining trust by architecting a structured transition roadmap, joint process workshops, and proving delivery quality and customer experience over time - converting skeptics into active partners during high-CAGR period for the PI practice. • Architected the strategic partnership with Harman (a Samsung company) - converted a legacy 11-person engagement into a state-of-the-art scaled delivery model with split-payroll governance, balancing strategic control with capital efficiency. • Established and led IQVIA's global Knowledge Management & Presales Support practice (5-person team) - migrated the practice from a SharePoint-based library (originated 2015) to Qvidian as the enterprise KM platform; supported 50+ RFPs annually across US/EU (mid-large deals $1M–$10M+); served as Bid Manager for $5M+ pursuits (5–7 strategic bids/year).

Senior Manager at IQVIA, Jul 2013 - Mar 2016 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Scope: Built and managed IQVIA's offshore delivery for the Canada Analytics business unit - engaging directly with BU leadership to identify offshore-able work, structuring delivery processes, and scaling the engagement from scratch. • Grew IQVIA's Canada offshore Analytics engagement from 0 to 11 annualized FTEs over 2.5 years - partnering with Canada BU leadership to identify offshore-able projects, build delivery capacity, and progressively transfer work to the India hub. • Improved stakeholder satisfaction scores from 2.5 to 4.0 (out of 5.0) over two years - through rigorous delivery quality, structured governance, and proactive risk mitigation; the credibility built opened up new categories of work for offshore transition.

Manager at Tata Consultancy Services, Feb 2010 - Jun 2013 · 3 yrs 5 mos, Bangalore, Scope: Managed global delivery for MIDAS - IMS Health's (now IQVIA's) flagship global pharmaceutical sales and market data offering - driving delivery efficiency, quality improvements, and capacity growth. • Doubled team capacity from 6 to 12 people over two years - driven by increasing client confidence in delivery quality and the team's expanding scope within the MIDAS offering. • Established the operating foundation of the practice - built Standard Operating Procedures (SOPs), Quality Control checklists, and delivery governance that improved Delivery Satisfaction Scores and created the structural baseline for subsequent growth.

Education

MS, Chemical Engineering, University of Cincinnati

Bachelor of Technology (B.Tech.), Chemical Engineering, Indian Institute of Technology, Bombay