---
title: "Abhishek Gupta - Growth Lead in Bengaluru | Tal"
description: "Meet Abhishek Gupta, Growth Strategy & Ops, PnL Management, Marketing | ex-Swiggy, Mu Sigma, Axis Bank | IIM | NIT based in Bengaluru. AI stack includes claude code and claude."
image: "https://tal.club/meet/abhishek-gupta-10/share-image"
---

# Abhishek Gupta on Tal

## Headline

Growth Strategy & Ops, PnL Management, Marketing \| ex\-Swiggy, Mu Sigma, Axis Bank \| IIM \| NIT

## About

Leading growth charter at Yummy Bee across the business lines\.

## Location

Bengaluru

## AI stack

claude code

claude

## Work experience

Growth Lead at Yummy Bee \(VLOGS Food Pvt Ltd\), Jan 2025 \- Present · 1 yr 8 mos

Senior Brand Marketing Manager at Rigi, Jan 2024 \- Present · 2 yrs 8 mos, Bengaluru, Karnataka, India, Leading social media, performance, brand communication and creatives production for multiple products and channels at Rigi\.

Caregiving at Career Break, Jan 2023 \- Dec 2023 · 1 yr, Delhi, India

Brand Manager at Swiggy, May 2021 \- Jan 2023 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, \-Growth and brand building strategy, media planning, and analysis efforts \-AOP, event calendar & budget management \-KPIs: TOM, Consideration, App Traffic, Acquisition, Market Share, Dormant Reactivation, Engagement \-End\-to\-end execution of brand and product campaigns, ex\-IPL, BBB, festive tacticals, in\-app feature usage \-Experience in creative readiness, campaign design, target audience selection, media planning, partnerships, on\-ground activation, scheduling, experimentation, campaign measurement & analysis, optimization, and reporting \-Media Planning\- Digital & Social Media \(Google, YT, FB, & IG, OTT, Direct Buying\), Owned Media \(Emails, SMS, In\-App\) \-Internal \(business teams\-prod, supply, growth etc\) and external \(media & creative agencies, martech, adtech, publishers\) stakeholder management \-Market research, consumer immersions & 1PD to uncover business insights \-Media and business analysis, SQL, Excel, BLS, Brandometer, Google ADH, Campaign Manager, FB Business Manager

Apprentice Leader at Mu Sigma Inc\., Apr 2019 \- May 2021 · 2 yrs 2 mos, Bangalore

## Education

Master of Business Administration \- MBA, Indian Institute of Management Nagpur

Bachelor of Technology \(B\.Tech\.\), Civil Engineering, Visvesvaraya National Institute of Technology

[View the original profile](https://tal.club/meet/abhishek-gupta-10)

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