Headline

Growth Strategy & Ops, PnL Management, Marketing | ex-Swiggy, Mu Sigma, Axis Bank | IIM | NIT

About

Leading growth charter at Yummy Bee across the business lines.

Location

Bengaluru

AI stack

claude code

claude

Work experience

Growth Lead at Yummy Bee (VLOGS Food Pvt Ltd), Jan 2025 - Present · 1 yr 8 mos

Senior Brand Marketing Manager at Rigi, Jan 2024 - Present · 2 yrs 8 mos, Bengaluru, Karnataka, India, Leading social media, performance, brand communication and creatives production for multiple products and channels at Rigi.

Caregiving at Career Break, Jan 2023 - Dec 2023 · 1 yr, Delhi, India

Brand Manager at Swiggy, May 2021 - Jan 2023 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, -Growth and brand building strategy, media planning, and analysis efforts -AOP, event calendar & budget management -KPIs: TOM, Consideration, App Traffic, Acquisition, Market Share, Dormant Reactivation, Engagement -End-to-end execution of brand and product campaigns, ex-IPL, BBB, festive tacticals, in-app feature usage -Experience in creative readiness, campaign design, target audience selection, media planning, partnerships, on-ground activation, scheduling, experimentation, campaign measurement & analysis, optimization, and reporting -Media Planning- Digital & Social Media (Google, YT, FB, & IG, OTT, Direct Buying), Owned Media (Emails, SMS, In-App) -Internal (business teams-prod, supply, growth etc) and external (media & creative agencies, martech, adtech, publishers) stakeholder management -Market research, consumer immersions & 1PD to uncover business insights -Media and business analysis, SQL, Excel, BLS, Brandometer, Google ADH, Campaign Manager, FB Business Manager

Apprentice Leader at Mu Sigma Inc., Apr 2019 - May 2021 · 2 yrs 2 mos, Bangalore

Education

Master of Business Administration - MBA, Indian Institute of Management Nagpur

Bachelor of Technology (B.Tech.), Civil Engineering, Visvesvaraya National Institute of Technology