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Abhishek Bhardwaj

Marketing Manager | Data & AI | B2B | Marketing Strategy | Product Marketing | Tech Marketing

Bengaluru

11+ years of work experience

iLink Digital
Sep 20233 yrs 2 mosPresent

Bengaluru, Karnataka, India

- Develop and implement marketing strategies for the DATA and AI Business Unit - Branding & Positioning: GTM strategy development, value proposition, differentiation and regular webpage updates. - Marketing Campaign Planning & Execution (Email, LinkedIn) : Plan, Target Persona Identification, Database validation, Campaign Theme Messaging, Support Collaterals, Campaign Performance Tracking - Thought Leadership Content Creation (brochures, blogs, whitepapers, case studies and webinars) for SEO ranking - Marketing Events Planning and Execution: Webinar, Conferences, Partner Events, Online and Offline Events
Nous Infosystems
Mar 20203 yrs 7 mosSep 2023

Bengaluru, Karnataka

1. Branding & Positioning - GTM strategy development, value proposition, differentiation & prospect profiling 2. Target Marketing based on geography, industry, revenue, designation & personas 3. Marketing Campaign Planning & Execution (Email, LinkedIn Inmails and Posts) – Plan, Target Persona Identification, Database validation, Campaign Theme Messaging, Support Collaterals, Campaign Performance Tracking 4. Thought Leadership Content Creation (brochures, blogs, whitepapers, case studies and webinars) for SEO ranking 5. Competitive Intelligence 6. Partnership Management – Governance model, cadence calls, co-branded collaterals 7. Lead and Demand Generation 8. Market Research: Competitor Study, Strategy roadmap
Infosys
May 20181 yr 11 mosMar 2020

Bengaluru, Karnataka, India

1. Infosys Emerging Technologies Solutions 2. Handled Various Business Delegations and Client Visits 3. Business Use Case Creation for different Sectors 4. Feasibility Analysis for Emerging Technologies 5. Worked on Emerging Technologies Like PSV, AR/VR, LBS and Digital Twin. 6. Extensive Market Research on Emerging Technologies 7. Competitor Analysis 8. Thought leadership articles creation like Blogs, whitepapers etc.
Apr 20173 mosJun 2017

Mumbai, Maharashtra, India

- Market Research on buying behavior pattern of the HoReCa sector
Accenture in India
Feb 20133 yrs 1 moFeb 2016

Bangalore

1. Test requirement Analysis, Preparation & Analysis 2. Automation Tester using Tools- Silk Test and Selenium 3. Preparation of Status Reports, Automation Analysis

Abhishek’s AI Stack

claude
claude
gemini
gemini
grok
grok
openai
openai
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

Indian Institute of Management, Kozhikode

MDP, Marketing and Sales

Indian Institute of Management, Kozhikode

20241 yr2025
K J Somaiya Institute of Management

Master of Business Administration - MBA, Marketing

K J Somaiya Institute of Management

20162 yrs2018

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Headline

Marketing Manager | Data & AI | B2B | Marketing Strategy | Product Marketing | Tech Marketing

About

Responsible for all marketing initiatives of the Data & AI division at iLink Digital. Skilled in Strategic Marketing, GTM Strategy, Product Marketing, Partnership Management, Inbound Marketing, Content Marketing, Market Research, Lead Generation, Demand Generation, Digital Marketing, Marketing Communications, Brand Management. Strong marketing professional with an MDP in Sales & Marketing from IIM Kozhikode and an MBA in Marketing from KJ Somaiya.

Location

Bengaluru

AI stack

claude

gemini

grok

openai

ChatGPT

ChatGPT Images

Work experience

Manager - Marketing at iLink Digital, Sep 2023 - Present · 3 yrs 2 mos, Bengaluru, Karnataka, India, - Develop and implement marketing strategies for the DATA and AI Business Unit - Branding & Positioning: GTM strategy development, value proposition, differentiation and regular webpage updates. - Marketing Campaign Planning & Execution (Email, LinkedIn) : Plan, Target Persona Identification, Database validation, Campaign Theme Messaging, Support Collaterals, Campaign Performance Tracking - Thought Leadership Content Creation (brochures, blogs, whitepapers, case studies and webinars) for SEO ranking - Marketing Events Planning and Execution: Webinar, Conferences, Partner Events, Online and Offline Events

Associate Manager-Solutions Marketing at Nous Infosystems, Mar 2020 - Sep 2023 · 3 yrs 7 mos, Bengaluru, Karnataka, 1. Branding & Positioning - GTM strategy development, value proposition, differentiation & prospect profiling 2. Target Marketing based on geography, industry, revenue, designation & personas 3. Marketing Campaign Planning & Execution (Email, LinkedIn Inmails and Posts) – Plan, Target Persona Identification, Database validation, Campaign Theme Messaging, Support Collaterals, Campaign Performance Tracking 4. Thought Leadership Content Creation (brochures, blogs, whitepapers, case studies and webinars) for SEO ranking 5. Competitive Intelligence 6. Partnership Management – Governance model, cadence calls, co-branded collaterals 7. Lead and Demand Generation 8. Market Research: Competitor Study, Strategy roadmap

Senior Associate Consultant at Infosys, May 2018 - Mar 2020 · 1 yr 11 mos, Bengaluru, Karnataka, India, 1. Infosys Emerging Technologies Solutions 2. Handled Various Business Delegations and Client Visits 3. Business Use Case Creation for different Sectors 4. Feasibility Analysis for Emerging Technologies 5. Worked on Emerging Technologies Like PSV, AR/VR, LBS and Digital Twin. 6. Extensive Market Research on Emerging Technologies 7. Competitor Analysis 8. Thought leadership articles creation like Blogs, whitepapers etc.

Summer Intern at everest spices, Apr 2017 - Jun 2017 · 3 mos, Mumbai, Maharashtra, India, - Market Research on buying behavior pattern of the HoReCa sector

Software engineering Analyst at Accenture in India, Feb 2013 - Feb 2016 · 3 yrs 1 mo, Bangalore, 1. Test requirement Analysis, Preparation & Analysis 2. Automation Tester using Tools- Silk Test and Selenium 3. Preparation of Status Reports, Automation Analysis

Education

MDP, Marketing and Sales, Indian Institute of Management, Kozhikode

Master of Business Administration - MBA, Marketing, K J Somaiya Institute of Management