---
title: "Abhishek Bajpai - Group Marketing Head in Bengaluru | Tal"
description: "Meet Abhishek Bajpai, Group Marketing Head @ LTTS | NMIMS | ex-HCL, Infosys | AI-first Integrated Marketing | Strategic B2B Marketing | ABM | Full funnel marketing activation | Harvard Business Certified based in Bengaluru. AI stack includes claude, gemini, and grok."
image: "https://tal.club/meet/abhishek-bajpai-1/share-image"
---

# Abhishek Bajpai on Tal

## Headline

Group Marketing Head @ LTTS \| NMIMS \| ex\-HCL, Infosys \| AI\-first Integrated Marketing \| Strategic B2B Marketing \| ABM \| Full funnel marketing activation \| Harvard Business Certified

## About

Currently leading Global marketing for Mobility, MedTech and ROW business @ LTTS\. Primary responsibilities include Integrated Marketing, Enterprise marketing, B2B Marketing, Account Based Marketing, Brand Strategy, GTM strategy, Strategic client engagement , Mutichannel Campaigns, Geo Marketing, Analyst relations, Events, Digital and BTL Marketing\. Degree in MBA \- Marketing from Narsee Monjee Institute of Management Studies \(NMIMS\) Mumbai and B\.Tech in Computer Science from Jaypee University\. Harvard ManageMentor certified\.

## Location

Bengaluru

## AI stack

claude

gemini

grok

ChatGPT

Microsoft Copilot

Napkin AI

## Work experience

Group Marketing Head at L&T Technology Services, Nov 2024 \- Present · 2 yrs, Bengaluru, Leading Enterprise Marketing for Mobility, ABM CoE, ROW Geo, Media & Technology business segments\.

Vertical Marketing Head \- Transportation, Automotive, Aero & Def, Digital Products and Embedded at L&T Technology Services, Jun 2021 \- Oct 2024 · 3 yrs 5 mos, Bengaluru, Karnataka, India

Senior Marketing & GTM Consultant at Infosys, Feb 2021 \- May 2021 · 4 mos, Bengaluru, Karnataka, India, Responsible for Business Marketing & Go\-To\-Market \(GTM\) of Cloud, Agile and DevOps Products and Offerings at Infosys\. Key deliverables include \- \-Business Marketing \-Enterprise Marketing Campaign \- ATL/BTL \-Account Based Marketing \(ABM\) \-Cross\-Sell and Upsell to customer accounts \-Product marketing \-Marketing Events \-Partner Marketing \-Customer Leadership/CXO/KDM engagement \-Analyst Relations \-Social Media \-Collaterals and Propositioning \-Thought leadership and evangelism initiatives

Senior Marketing Manager at TO THE NEW, May 2020 \- Jan 2021 · 9 mos, Noida, Uttar Pradesh, India, Headed business marketing for Cloud & DevOps, AI, Data & Analytics, Digital Product Engineering lines of businesses across the geos\. Key responsibilities included \- \- Enterprise Marketing \- Product Marketing \- B2B Marketing \- Go to Market \(GTM\) strategy \- Marketing events \- Customer Marketing \- Thought Leadership initiatives \- Analyst Relations \- Digital Marketing \(Organic and Paid campaigns\) \- Content Marketing & Proposition \- Budget planning for marketing function \- Vendor Management

Manager \- Business Marketing & GTM \- Energy & Utilities vertical \(USA\) at HCL Technologies, Jul 2019 \- May 2020 · 11 mos, Noida Area, India, Enterprise marketing, Account Based Marketing \(ABM\), Marketing Events, Analyst relations, Content Marketing and Business Growth for Energy & Utilities \(E&U\) vertical \(US Market\) – • Go\-to market \(GTM\) Strategy for E&U accounts and technology based roadmap for accounts’ engagement including SAP, Application services, IT infrastructure Services, AI, IoT, predictive analytics, Big Data & blockchain\. • Holistic strategy and budgeting for account based & field marketing strategy for E&U vertical • Marketing Events o Analysis, qualification, sponsorship negotiation, proposition planning & implementation strategy o On ground customer engagement at the events including customer sessions & interviews o All communications and promotions including customer meetings & social media o Post event analysis for all events, lead tracking and pursue on leads for closure o Key US Industry events handled –NA CIO Logistic Forum, Dreamforce, Distributech, Evanta CIO Summits, SAPPHIRE, SAP Best practices events for O&G, SAP for Utilities & over 40\+ client visits • Customer facing Engagement o Customer meeting at events, Customer visits & pavilions, Customer speaker sessions, Customer interviews, analyst research outreach \(Gartner, IDC, HFS\) • Proposition & Analyst Relations o Identification & development of solutions & proposition for RFPs and other business development engagements o Conducting industry inquiries and HCL solution briefing with Analyst partners \(Gartner & IDC\) • Agency & Vendor Management o Quarterly performance review of the logistics & design vendors o Supervision & QC on design and deliverables including creative concept and design briefs

Deputy Manager \- Business Marketing & GTM \- Energy & Utilities \(USA\) at HCL Technologies, Jan 2018 \- Jun 2019 · 1 yr 6 mos, Noida Area, India

Asst\. Manager \- Business Marketing & GTM \(Energy & Utilities & Hi\-Tech verticals \- USA\) at HCL Technologies, Jan 2016 \- Dec 2017 · 2 yrs, Noida Area, India

Summer Intern at Michael Page International, Apr 2013 \- May 2013 · 2 mos, Mumbai Area, India, Summer Internship at Michael Page International during April & May 2013 Business Development for Michael page India Worked on MPI’s new\-market entry strategies and employer branding Conducted research and analysis to create ‘The India Retail Sector Report 2013’ Received a Letter of Recommendation from Managing Director, Michael Page

## Education

Master of Business Administration \(MBA\), Marketing & Sales, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

Bachelor of Technology \(B\.Tech\.\), Computer Science, Jaypee University of Information Technology

[View the original profile](https://tal.club/meet/abhishek-bajpai-1)

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