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Abhishek Bajpai

Group Marketing Head @ LTTS | NMIMS | ex-HCL, Infosys | AI-first Integrated Marketing | Strategic B2B Marketing | ABM | Full funnel marketing activation | Harvard Business Certified

Bengaluru

10+ years of work experience

L&T Technology Services
Nov 20242 yrsPresent

Bengaluru

Leading Enterprise Marketing for Mobility, ABM CoE, ROW Geo, Media & Technology business segments.
L&T Technology Services
Jun 20213 yrs 5 mosOct 2024

Bengaluru, Karnataka, India

Infosys
Feb 20214 mosMay 2021

Bengaluru, Karnataka, India

Responsible for Business Marketing & Go-To-Market (GTM) of Cloud, Agile and DevOps Products and Offerings at Infosys. Key deliverables include - -Business Marketing -Enterprise Marketing Campaign - ATL/BTL -Account Based Marketing (ABM) -Cross-Sell and Upsell to customer accounts -Product marketing -Marketing Events -Partner Marketing -Customer Leadership/CXO/KDM engagement -Analyst Relations -Social Media -Collaterals and Propositioning -Thought leadership and evangelism initiatives
TO THE NEW
May 20209 mosJan 2021

Noida, Uttar Pradesh, India

Headed business marketing for Cloud & DevOps, AI, Data & Analytics, Digital Product Engineering lines of businesses across the geos. Key responsibilities included - - Enterprise Marketing - Product Marketing - B2B Marketing - Go to Market (GTM) strategy - Marketing events - Customer Marketing - Thought Leadership initiatives - Analyst Relations - Digital Marketing (Organic and Paid campaigns) - Content Marketing & Proposition - Budget planning for marketing function - Vendor Management
HCL Technologies
Jul 201911 mosMay 2020

Noida Area, India

Enterprise marketing, Account Based Marketing (ABM), Marketing Events, Analyst relations, Content Marketing and Business Growth for Energy & Utilities (E&U) vertical (US Market) – • Go-to market (GTM) Strategy for E&U accounts and technology based roadmap for accounts’ engagement including SAP, Application services, IT infrastructure Services, AI, IoT, predictive analytics, Big Data & blockchain. • Holistic strategy and budgeting for account based & field marketing strategy for E&U vertical • Marketing Events o Analysis, qualification, sponsorship negotiation, proposition planning & implementation strategy o On ground customer engagement at the events including customer sessions & interviews o All communications and promotions including customer meetings & social media o Post event analysis for all events, lead tracking and pursue on leads for closure o Key US Industry events handled –NA CIO Logistic Forum, Dreamforce, Distributech, Evanta CIO Summits, SAPPHIRE, SAP Best practices events for O&G, SAP for Utilities & over 40+ client visits • Customer facing Engagement o Customer meeting at events, Customer visits & pavilions, Customer speaker sessions, Customer interviews, analyst research outreach (Gartner, IDC, HFS) • Proposition & Analyst Relations o Identification & development of solutions & proposition for RFPs and other business development engagements o Conducting industry inquiries and HCL solution briefing with Analyst partners (Gartner & IDC) • Agency & Vendor Management o Quarterly performance review of the logistics & design vendors o Supervision & QC on design and deliverables including creative concept and design briefs
HCL Technologies
Jan 20181 yr 6 mosJun 2019

Noida Area, India

HCL Technologies
Jan 20162 yrsDec 2017

Noida Area, India

Michael Page International
Apr 20132 mosMay 2013

Mumbai Area, India

Summer Internship at Michael Page International during April & May 2013 Business Development for Michael page India Worked on MPI’s new-market entry strategies and employer branding Conducted research and analysis to create ‘The India Retail Sector Report 2013’ Received a Letter of Recommendation from Managing Director, Michael Page

Abhishek’s AI Stack

claude
claude
gemini
gemini
grok
grok
ChatGPT
ChatGPT
Microsoft Copilot
Microsoft Copilot
Napkin AI
Napkin AI

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration (MBA), Marketing & Sales

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

20122 yrs2014
Jaypee University of Information Technology

Bachelor of Technology (B.Tech.), Computer Science

Jaypee University of Information Technology

20054 yrs2009

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Headline

Group Marketing Head @ LTTS | NMIMS | ex-HCL, Infosys | AI-first Integrated Marketing | Strategic B2B Marketing | ABM | Full funnel marketing activation | Harvard Business Certified

About

Currently leading Global marketing for Mobility, MedTech and ROW business @ LTTS. Primary responsibilities include Integrated Marketing, Enterprise marketing, B2B Marketing, Account Based Marketing, Brand Strategy, GTM strategy, Strategic client engagement , Mutichannel Campaigns, Geo Marketing, Analyst relations, Events, Digital and BTL Marketing. Degree in MBA - Marketing from Narsee Monjee Institute of Management Studies (NMIMS) Mumbai and B.Tech in Computer Science from Jaypee University. Harvard ManageMentor certified.

Location

Bengaluru

AI stack

claude

gemini

grok

ChatGPT

Microsoft Copilot

Napkin AI

Work experience

Group Marketing Head at L&T Technology Services, Nov 2024 - Present · 2 yrs, Bengaluru, Leading Enterprise Marketing for Mobility, ABM CoE, ROW Geo, Media & Technology business segments.

Vertical Marketing Head - Transportation, Automotive, Aero & Def, Digital Products and Embedded at L&T Technology Services, Jun 2021 - Oct 2024 · 3 yrs 5 mos, Bengaluru, Karnataka, India

Senior Marketing & GTM Consultant at Infosys, Feb 2021 - May 2021 · 4 mos, Bengaluru, Karnataka, India, Responsible for Business Marketing & Go-To-Market (GTM) of Cloud, Agile and DevOps Products and Offerings at Infosys. Key deliverables include - -Business Marketing -Enterprise Marketing Campaign - ATL/BTL -Account Based Marketing (ABM) -Cross-Sell and Upsell to customer accounts -Product marketing -Marketing Events -Partner Marketing -Customer Leadership/CXO/KDM engagement -Analyst Relations -Social Media -Collaterals and Propositioning -Thought leadership and evangelism initiatives

Senior Marketing Manager at TO THE NEW, May 2020 - Jan 2021 · 9 mos, Noida, Uttar Pradesh, India, Headed business marketing for Cloud & DevOps, AI, Data & Analytics, Digital Product Engineering lines of businesses across the geos. Key responsibilities included - - Enterprise Marketing - Product Marketing - B2B Marketing - Go to Market (GTM) strategy - Marketing events - Customer Marketing - Thought Leadership initiatives - Analyst Relations - Digital Marketing (Organic and Paid campaigns) - Content Marketing & Proposition - Budget planning for marketing function - Vendor Management

Manager - Business Marketing & GTM - Energy & Utilities vertical (USA) at HCL Technologies, Jul 2019 - May 2020 · 11 mos, Noida Area, India, Enterprise marketing, Account Based Marketing (ABM), Marketing Events, Analyst relations, Content Marketing and Business Growth for Energy & Utilities (E&U) vertical (US Market) – • Go-to market (GTM) Strategy for E&U accounts and technology based roadmap for accounts’ engagement including SAP, Application services, IT infrastructure Services, AI, IoT, predictive analytics, Big Data & blockchain. • Holistic strategy and budgeting for account based & field marketing strategy for E&U vertical • Marketing Events o Analysis, qualification, sponsorship negotiation, proposition planning & implementation strategy o On ground customer engagement at the events including customer sessions & interviews o All communications and promotions including customer meetings & social media o Post event analysis for all events, lead tracking and pursue on leads for closure o Key US Industry events handled –NA CIO Logistic Forum, Dreamforce, Distributech, Evanta CIO Summits, SAPPHIRE, SAP Best practices events for O&G, SAP for Utilities & over 40+ client visits • Customer facing Engagement o Customer meeting at events, Customer visits & pavilions, Customer speaker sessions, Customer interviews, analyst research outreach (Gartner, IDC, HFS) • Proposition & Analyst Relations o Identification & development of solutions & proposition for RFPs and other business development engagements o Conducting industry inquiries and HCL solution briefing with Analyst partners (Gartner & IDC) • Agency & Vendor Management o Quarterly performance review of the logistics & design vendors o Supervision & QC on design and deliverables including creative concept and design briefs

Deputy Manager - Business Marketing & GTM - Energy & Utilities (USA) at HCL Technologies, Jan 2018 - Jun 2019 · 1 yr 6 mos, Noida Area, India

Asst. Manager - Business Marketing & GTM (Energy & Utilities & Hi-Tech verticals - USA) at HCL Technologies, Jan 2016 - Dec 2017 · 2 yrs, Noida Area, India

Summer Intern at Michael Page International, Apr 2013 - May 2013 · 2 mos, Mumbai Area, India, Summer Internship at Michael Page International during April & May 2013 Business Development for Michael page India Worked on MPI’s new-market entry strategies and employer branding Conducted research and analysis to create ‘The India Retail Sector Report 2013’ Received a Letter of Recommendation from Managing Director, Michael Page

Education

Master of Business Administration (MBA), Marketing & Sales, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Technology (B.Tech.), Computer Science, Jaypee University of Information Technology