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Abhishek Babu

GTM Strategy | Lifecycle Growth | AI-led CRM | Growth Systems

Bengaluru

7+ years of work experience

CoinSwitch
Apr 20242 yrs 6 mosPresent

Connect and Heal - CNH Care
Jul 20221 yr 10 mosApr 2024

Tata CLiQ
Nov 20219 mosJul 2022

- Worked on Multiple Growth and Innovation Projects - increased the engagement rate of dormant & ABS segment users through no-cost or minimal-cost channels. - For a better customer experience, we optimised the in-app engagement channels using HTML. - Automated the campaigns by using liquid tags and API [Remarketing, Catalogue, Native, CLM Journey] to minimize the manual / regular interventions and reduced the execution timings to <15Min - Executed Drop-off nodes by analysing the funnels and able to uplift the conversion using effective communications with Emotion analysis - Recommendations through multiple channels based on customer activity by using MSD [Mad Street Den]
Licious - Born to meat
Nov 20201 yr 1 moNov 2021

Bangalore Urban, Karnataka, India

Licious - Born to meat
Jan 202011 mosNov 2020

India

Aug 20196 mosJan 2020

Greater Bengaluru Area

Abhishek’s AI Stack

aistudio
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mcp
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Education

Diploma, Computer Science

H M S Institute of Technology, TUMKUR

20143 yrs2017

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Headline

GTM Strategy | Lifecycle Growth | AI-led CRM | Growth Systems

Location

Bengaluru

AI stack

aistudio

claude code

claude

codex

cursor

mcp

Work experience

Assistant Manager - P&L at CoinSwitch, Apr 2024 - Present · 2 yrs 6 mos

Associate Manager - Marketing | CRM at Connect and Heal - CNH Care, Jul 2022 - Apr 2024 · 1 yr 10 mos

CRM Planning and Operations at Tata CLiQ, Nov 2021 - Jul 2022 · 9 mos, - Worked on Multiple Growth and Innovation Projects - increased the engagement rate of dormant & ABS segment users through no-cost or minimal-cost channels. - For a better customer experience, we optimised the in-app engagement channels using HTML. - Automated the campaigns by using liquid tags and API [Remarketing, Catalogue, Native, CLM Journey] to minimize the manual / regular interventions and reduced the execution timings to <15Min - Executed Drop-off nodes by analysing the funnels and able to uplift the conversion using effective communications with Emotion analysis - Recommendations through multiple channels based on customer activity by using MSD [Mad Street Den]

Executive CRM- Retention at Licious - Born to meat, Nov 2020 - Nov 2021 · 1 yr 1 mo, Bangalore Urban, Karnataka, India

Dedicated Account Manager at Licious - Born to meat, Jan 2020 - Nov 2020 · 11 mos, India

Email and Escalation Support at Jeeves Consumer Services, a Flipkart Group Company, Aug 2019 - Jan 2020 · 6 mos, Greater Bengaluru Area

Education

Diploma, Computer Science, H M S Institute of Technology, TUMKUR

Abhishek Babu - Assistant Manager - P&L in Bengaluru | Tal