Abhisek Das
Product Design Lead at smallcase, prev. led B2B at ixigo
Bangalore Urban
11+ years of work experience
Nov 20241 y 9 moPresent
Bengaluru, Karnataka, India
Looking at design architecture across smallcase — design systems and central user experience.
Oct 20204 yrs 2 mosNov 2024
Bengaluru, Karnataka, India
Leading the cross-platform experience design team
May 20182 yrs 6 mosOct 2020
Bengaluru, Karnataka, India
▸ Travenues were incorporated as a subsidiary of ixigo in Jan 2019.
- Led the end-to-end booking experience of airline e-commerce on all platforms (web, mobile, and apps)
- Revamped entire suite of SpiceJet products and built a UI StoryBook for their ecosystem
- Designed plug and play SaaS components for airlines
- Multi-tier loyalty program for frequent flyers
May 20171 yr 1 moMay 2018
Bengaluru, Karnataka, India
- Worked on building an intuitive end-user flow on app and desktop for secure payment experiences
- Designed end-to-end experience of a B2B cryptocurrency wallet and remittance web platforms for send, spend and lend experience
- Curated landing pages for the digital wallets showcase
- Built online and virtual eKYC experience
- Built a highly customizable web and mobile white label dashboard for wallets and cards
Jul 20151 yr 8 mosFeb 2017
Greater Bengaluru Area
- Lead design in the BookX Pod
- Designed the end-to-end guest booking experience of hotels and homestays for web and m-web
- Designed a custom CMS platform (app-only) for user engagement and retention - a community for hosts where they can interact with each other, download valuable resources, read articles, tips, and testimonials given by their guests
- Worked on internal tools like Extranet (Host Dashboard) where hosts can view monthly earnings, performance, bookings, properties etc
Sep 201411 mosJul 2015
Bengaluru Area, India
Product side:
• Responsible for designing and branding all the products, exclusive packages and other promotional creatives.
• Revamped the user interface of the website and designed the Consumer and Supplier app (Android + iOS). Designed and developed widgets for the website. Redesigned the WordPress theme of the blog.
Marketing side:
• Took over about Infographic Marketing and created infographics of our curated surveys like Top Tourist-Friendly Destinations in India and Activity Travel in India. Made handy infographic guides of various treks.
• Took over Email Marketing responsibilities on MailChimp and increased the subscribers base by 53% in 6 months. Creatively designed various image-map newsletters and kept the subscribers active and engaged.
• Designed various creatives for Facebook campaigns and contextual marketing creatives for Google Ads. Created effective lead generation techniques and improved the percentage of visitors to the website through platforms including Kickoff Labs and Web Engage that became sales leads and customers. Increased the number of leads by 105x and the conversion rate by 15% in 4 months.
• Handled the blog and was responsible for its performance and optimization. Improved the page speed score to 95. Wrote blogs and one of the post (32 Places People Have Mispronounced Their Entire Life) made it to the top viral post of Thrillophilia having 1M+ views and 85k+ shares which got republished in 100+ different sites including Bored Panda, Design Taxi, Huffington Post, Demilked etc.
Abhisek’s AI Stack
Education
Bachelor of Technology (B.Tech.), Computer Science
Siksha 'O' Anusandhan University
20104 yrs2014
Higher Secondary School, Mathematics and Computer Science
Mother's Public School
20082 yrs2010
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