---
title: "Abhirup Roy - Lead Game Product Manager in Hyderabad | Tal"
description: "Meet Abhirup Roy, Lead Product Manager @ Electronic Arts | 0-1 Product Development, P&L Ownership based in Hyderabad. AI stack includes codex and cursor."
image: "https://tal.club/meet/abhirup-roy/share-image"
---

# Abhirup Roy on Tal

## Headline

Lead Product Manager @ Electronic Arts \| 0\-1 Product Development, P&L Ownership

## About

Product leader with 10\+ years across product management, consumer technology, gaming & technical operations, including 4\+ years leading global F2P mobile game portfolios\. Managed 5 PMs and 60\+ cross\-functional partners across a $40M\+ portfolio spanning 3M\+ DAU and 100\+ countries\. Deep expertise in P&L ownership, 0\-to\-1 product development, player lifecycle, experimentation, AI\-assisted product workflows & cross\-geo stakeholder leadership

## Location

Hyderabad

## AI stack

codex

cursor

## Work experience

Lead Game Product Manager at Electronic Arts \(EA\), Nov 2021 \- Present · 4 yrs 10 mos, Hyderabad, Telangana, India

Senior Product Manager at Zolo, May 2019 \- Oct 2021 · 2 yrs 6 mos, Bengaluru, Karnataka, India, • Created product strategy & roadmap for B2B2C product targeting corporates/students based on user research • Designed & launched CampusXP for Zolo’s GTM into student housing vertical; Shipped MVP in 2 months • Improved DAU/MAU by 30% by introducing new features; Scaled internships platform to 5000\+ customers • Constructed lead scoring model, refined sales pitch & standardised call\-backs; Boosted lead conversion by 25% • Increased calls handled by 40% & reduced AHT by 10% by integrating contact centre with in\-house platforms • Improved NPS by 5% by launching roommate personalisation; Added preferences into bed allocation algorithm • Automated customer deposit refund process; Reduced tickets by 86% & improved SLA adherence by 28% • Improved housekeeping NPS to 56 by instituting procurement, audit, training & incentives across 450 properties • Created communication roadmap with PR agency; Spearheaded Cx crisis communication during COVID\-19 • Reduced P75 TAT from 11 to 2 days by designing & implementing ticket allocation and follow\-up mechanism • Revamped customer repeat purchase process \(IPT\); Reduced settlement time by 3 days and tickets by 90% • Reduced recruitment time by 4 days by restructuring hiring process; Formulated org\-wide hiring philosophy • Led a team of 6 in marketing department for 2 months; Reduced delivery time of collaterals by 50% to 2 days • Reduced cost by 81%, enhanced agent productivity by 9% by designing & deploying in\-house ticketing system • Decreased employee cost/ bed by 15% & increased occupancy by 5% by introducing incentives & gamification • Curtailed vendor expenses by 20% by creating local warehouses, upskilling staff & standardising rate contacts

Senior Manager at Virinchi Ltd\., May 2018 \- May 2019 · 1 yr 1 mo, Hyderabad Area, India, Responsibilities • Direct reporting to Chairperson, CEO\(New Business Developments & Strategy\) & Group President Business Strategy • Formulated revenue expansion strategies of healthcare \(by 50%\) & biotech \(by 50%\) verticals • Created valuation model for IT business; Restructured patient journey experience & reduced turnover Growth • Reduced TAT from 20 days to 7 days & achieved an NPS score of 9 by restructuring doctor on\-boarding process • Created a business case for opening an international sales office in Oman which generates Rs 11 lakhs monthly • Streamlined CRM vertical of the hospital by introducing staggered shifts, business performance KPIs & call mgmt\. • Set up revised accounting system after evaluating profitability for F&B dept\. and carrying out RCA • Setting up Innovation Partnership Mechanism for Science division to identify and explore potential alliances • Identified novel sales channels and responsible for driving engagement models for sales channel partners • Instrumental in creating collateral for investors, attending investor calls & liaising with external PR firm Product Management • Involved in product conceptualization, workflow & process design and go\-to\-market for a new IT product • Strategic analysis, product roadmap & brand management for vCard, a UPI based mass market credit card Sales and Marketing • Implemented real\-time tracking dashboards & designed incentives for the sales team \(20% growth in 3 mths\) • Set\-up process and integrations to initiate revenue creation from digital channels and generated 5x returns • Generated 20 lakhs\+ revenue by using targeted IP campaigns; Increased OP footfall by personalized promotions • Shaped digital roadmap\. Worked with cross\-functional teams to identify opportunities and requirements • Planned & executed SEO, SEM & SMM strategy for Virinchi Hospital with an increment of 200% in woorank • Created ATL BTL branding roadmap for the hospital; Formulated & executed internal branding activities

MBA Summer Intern at Accenture, Apr 2017 \- Jun 2017 · 3 mos, Gurgaon, Haryana, India, Interned with the Utilities division, Capability Network of Accenture Strategy • Created an excel tool capturing business case for CIS upgradation, implementation roadmap & timeline • Evaluated product capability of vendors; Identified cost drivers, operational benefits & revenue prospects • Devised a tool which computed digital maturity score for players across the power utility value chain based on their existing capabilities • Researched and identified KPIs to evaluate performance of Procure to Pay cycle for an existing client

Control Engineer at CESC Ltd\., Jul 2014 \- Jun 2016 · 2 yrs, Greater Kolkata Area, Responsibilities • Youngest member of 34\-person department, responsible for serving 2\.9 million consumers • Led team of 5 supervisors to ensure economic load despatch and manage contingencies\. Achievements • A recipient of “Kishalaya” Award for outstanding performance as Management Trainee\. • Achieved saving of INR 19\.46 crores in FY 15\-16 by proactive monitoring of UI deviation\. • Recorded 100% safety compliance by adhering to Safe Work Practices during operational clearances\. • Effected 31 % reduction of voltage complaints from High Voltage Consumers in FY 15\-16\. By optimizing reactive power • Attained 14\.6 % reduction in average restoration time following supply interruption due to network outage • Winner \(2016\) and 1st runners\-up \(2015\) in BizWhiz, Business Quiz held at Knowledge Carnival, CESC • Represented CESC at Management Quiz, AIMA \(‘15 & ‘16\) & Eastern Zone Finals of IQuation’16

## Education

Master of Business Administration \(MBA\), Indian Institute of Management Ahmedabad

Bachelor of Engineering \(B\.E\.\), Electrical Engineering, Indian Institute of Engineering Science and Technology \(IIEST\), Shibpur

[View the original profile](https://tal.club/meet/abhirup-roy)

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