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Abhirup Roy

Lead Product Manager @ Electronic Arts | 0-1 Product Development, P&L Ownership

Hyderabad

10+ years of work experience

Electronic Arts (EA)
Nov 20214 yrs 10 mosPresent

Hyderabad, Telangana, India

Zolo
May 20192 yrs 6 mosOct 2021

Bengaluru, Karnataka, India

• Created product strategy & roadmap for B2B2C product targeting corporates/students based on user research • Designed & launched CampusXP for Zolo’s GTM into student housing vertical; Shipped MVP in 2 months • Improved DAU/MAU by 30% by introducing new features; Scaled internships platform to 5000+ customers • Constructed lead scoring model, refined sales pitch & standardised call-backs; Boosted lead conversion by 25% • Increased calls handled by 40% & reduced AHT by 10% by integrating contact centre with in-house platforms • Improved NPS by 5% by launching roommate personalisation; Added preferences into bed allocation algorithm • Automated customer deposit refund process; Reduced tickets by 86% & improved SLA adherence by 28% • Improved housekeeping NPS to 56 by instituting procurement, audit, training & incentives across 450 properties • Created communication roadmap with PR agency; Spearheaded Cx crisis communication during COVID-19 • Reduced P75 TAT from 11 to 2 days by designing & implementing ticket allocation and follow-up mechanism • Revamped customer repeat purchase process (IPT); Reduced settlement time by 3 days and tickets by 90% • Reduced recruitment time by 4 days by restructuring hiring process; Formulated org-wide hiring philosophy • Led a team of 6 in marketing department for 2 months; Reduced delivery time of collaterals by 50% to 2 days • Reduced cost by 81%, enhanced agent productivity by 9% by designing & deploying in-house ticketing system • Decreased employee cost/ bed by 15% & increased occupancy by 5% by introducing incentives & gamification • Curtailed vendor expenses by 20% by creating local warehouses, upskilling staff & standardising rate contacts
Virinchi Ltd.
May 20181 yr 1 moMay 2019

Hyderabad Area, India

Responsibilities • Direct reporting to Chairperson, CEO(New Business Developments & Strategy) & Group President Business Strategy • Formulated revenue expansion strategies of healthcare (by 50%) & biotech (by 50%) verticals • Created valuation model for IT business; Restructured patient journey experience & reduced turnover Growth • Reduced TAT from 20 days to 7 days & achieved an NPS score of 9 by restructuring doctor on-boarding process • Created a business case for opening an international sales office in Oman which generates Rs 11 lakhs monthly • Streamlined CRM vertical of the hospital by introducing staggered shifts, business performance KPIs & call mgmt. • Set up revised accounting system after evaluating profitability for F&B dept. and carrying out RCA • Setting up Innovation Partnership Mechanism for Science division to identify and explore potential alliances • Identified novel sales channels and responsible for driving engagement models for sales channel partners • Instrumental in creating collateral for investors, attending investor calls & liaising with external PR firm Product Management • Involved in product conceptualization, workflow & process design and go-to-market for a new IT product • Strategic analysis, product roadmap & brand management for vCard, a UPI based mass market credit card Sales and Marketing • Implemented real-time tracking dashboards & designed incentives for the sales team (20% growth in 3 mths) • Set-up process and integrations to initiate revenue creation from digital channels and generated 5x returns • Generated 20 lakhs+ revenue by using targeted IP campaigns; Increased OP footfall by personalized promotions • Shaped digital roadmap. Worked with cross-functional teams to identify opportunities and requirements • Planned & executed SEO, SEM & SMM strategy for Virinchi Hospital with an increment of 200% in woorank • Created ATL BTL branding roadmap for the hospital; Formulated & executed internal branding activities
Accenture
Apr 20173 mosJun 2017

Gurgaon, Haryana, India

Interned with the Utilities division, Capability Network of Accenture Strategy • Created an excel tool capturing business case for CIS upgradation, implementation roadmap & timeline • Evaluated product capability of vendors; Identified cost drivers, operational benefits & revenue prospects • Devised a tool which computed digital maturity score for players across the power utility value chain based on their existing capabilities • Researched and identified KPIs to evaluate performance of Procure to Pay cycle for an existing client
CESC Ltd.
Jul 20142 yrsJun 2016

Greater Kolkata Area

Responsibilities • Youngest member of 34-person department, responsible for serving 2.9 million consumers • Led team of 5 supervisors to ensure economic load despatch and manage contingencies. Achievements • A recipient of “Kishalaya” Award for outstanding performance as Management Trainee. • Achieved saving of INR 19.46 crores in FY 15-16 by proactive monitoring of UI deviation. • Recorded 100% safety compliance by adhering to Safe Work Practices during operational clearances. • Effected 31 % reduction of voltage complaints from High Voltage Consumers in FY 15-16. By optimizing reactive power • Attained 14.6 % reduction in average restoration time following supply interruption due to network outage • Winner (2016) and 1st runners-up (2015) in BizWhiz, Business Quiz held at Knowledge Carnival, CESC • Represented CESC at Management Quiz, AIMA (‘15 & ‘16) & Eastern Zone Finals of IQuation’16

Abhirup’s AI Stack

codex
codex
cursor
cursor

Education

Indian Institute of Management Ahmedabad

Master of Business Administration (MBA)

Indian Institute of Management Ahmedabad

20162 yrs2018
Indian Institute of Engineering Science and Technology (IIEST), Shibpur

Bachelor of Engineering (B.E.), Electrical Engineering

Indian Institute of Engineering Science and Technology (IIEST), Shibpur

20104 yrs2014

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Abhirup Roy on Tal

Headline

Lead Product Manager @ Electronic Arts | 0-1 Product Development, P&L Ownership

About

Product leader with 10+ years across product management, consumer technology, gaming & technical operations, including 4+ years leading global F2P mobile game portfolios. Managed 5 PMs and 60+ cross-functional partners across a $40M+ portfolio spanning 3M+ DAU and 100+ countries. Deep expertise in P&L ownership, 0-to-1 product development, player lifecycle, experimentation, AI-assisted product workflows & cross-geo stakeholder leadership

Location

Hyderabad

AI stack

codex

cursor

Work experience

Lead Game Product Manager at Electronic Arts (EA), Nov 2021 - Present · 4 yrs 10 mos, Hyderabad, Telangana, India

Senior Product Manager at Zolo, May 2019 - Oct 2021 · 2 yrs 6 mos, Bengaluru, Karnataka, India, • Created product strategy & roadmap for B2B2C product targeting corporates/students based on user research • Designed & launched CampusXP for Zolo’s GTM into student housing vertical; Shipped MVP in 2 months • Improved DAU/MAU by 30% by introducing new features; Scaled internships platform to 5000+ customers • Constructed lead scoring model, refined sales pitch & standardised call-backs; Boosted lead conversion by 25% • Increased calls handled by 40% & reduced AHT by 10% by integrating contact centre with in-house platforms • Improved NPS by 5% by launching roommate personalisation; Added preferences into bed allocation algorithm • Automated customer deposit refund process; Reduced tickets by 86% & improved SLA adherence by 28% • Improved housekeeping NPS to 56 by instituting procurement, audit, training & incentives across 450 properties • Created communication roadmap with PR agency; Spearheaded Cx crisis communication during COVID-19 • Reduced P75 TAT from 11 to 2 days by designing & implementing ticket allocation and follow-up mechanism • Revamped customer repeat purchase process (IPT); Reduced settlement time by 3 days and tickets by 90% • Reduced recruitment time by 4 days by restructuring hiring process; Formulated org-wide hiring philosophy • Led a team of 6 in marketing department for 2 months; Reduced delivery time of collaterals by 50% to 2 days • Reduced cost by 81%, enhanced agent productivity by 9% by designing & deploying in-house ticketing system • Decreased employee cost/ bed by 15% & increased occupancy by 5% by introducing incentives & gamification • Curtailed vendor expenses by 20% by creating local warehouses, upskilling staff & standardising rate contacts

Senior Manager at Virinchi Ltd., May 2018 - May 2019 · 1 yr 1 mo, Hyderabad Area, India, Responsibilities • Direct reporting to Chairperson, CEO(New Business Developments & Strategy) & Group President Business Strategy • Formulated revenue expansion strategies of healthcare (by 50%) & biotech (by 50%) verticals • Created valuation model for IT business; Restructured patient journey experience & reduced turnover Growth • Reduced TAT from 20 days to 7 days & achieved an NPS score of 9 by restructuring doctor on-boarding process • Created a business case for opening an international sales office in Oman which generates Rs 11 lakhs monthly • Streamlined CRM vertical of the hospital by introducing staggered shifts, business performance KPIs & call mgmt. • Set up revised accounting system after evaluating profitability for F&B dept. and carrying out RCA • Setting up Innovation Partnership Mechanism for Science division to identify and explore potential alliances • Identified novel sales channels and responsible for driving engagement models for sales channel partners • Instrumental in creating collateral for investors, attending investor calls & liaising with external PR firm Product Management • Involved in product conceptualization, workflow & process design and go-to-market for a new IT product • Strategic analysis, product roadmap & brand management for vCard, a UPI based mass market credit card Sales and Marketing • Implemented real-time tracking dashboards & designed incentives for the sales team (20% growth in 3 mths) • Set-up process and integrations to initiate revenue creation from digital channels and generated 5x returns • Generated 20 lakhs+ revenue by using targeted IP campaigns; Increased OP footfall by personalized promotions • Shaped digital roadmap. Worked with cross-functional teams to identify opportunities and requirements • Planned & executed SEO, SEM & SMM strategy for Virinchi Hospital with an increment of 200% in woorank • Created ATL BTL branding roadmap for the hospital; Formulated & executed internal branding activities

MBA Summer Intern at Accenture, Apr 2017 - Jun 2017 · 3 mos, Gurgaon, Haryana, India, Interned with the Utilities division, Capability Network of Accenture Strategy • Created an excel tool capturing business case for CIS upgradation, implementation roadmap & timeline • Evaluated product capability of vendors; Identified cost drivers, operational benefits & revenue prospects • Devised a tool which computed digital maturity score for players across the power utility value chain based on their existing capabilities • Researched and identified KPIs to evaluate performance of Procure to Pay cycle for an existing client

Control Engineer at CESC Ltd., Jul 2014 - Jun 2016 · 2 yrs, Greater Kolkata Area, Responsibilities • Youngest member of 34-person department, responsible for serving 2.9 million consumers • Led team of 5 supervisors to ensure economic load despatch and manage contingencies. Achievements • A recipient of “Kishalaya” Award for outstanding performance as Management Trainee. • Achieved saving of INR 19.46 crores in FY 15-16 by proactive monitoring of UI deviation. • Recorded 100% safety compliance by adhering to Safe Work Practices during operational clearances. • Effected 31 % reduction of voltage complaints from High Voltage Consumers in FY 15-16. By optimizing reactive power • Attained 14.6 % reduction in average restoration time following supply interruption due to network outage • Winner (2016) and 1st runners-up (2015) in BizWhiz, Business Quiz held at Knowledge Carnival, CESC • Represented CESC at Management Quiz, AIMA (‘15 & ‘16) & Eastern Zone Finals of IQuation’16

Education

Master of Business Administration (MBA), Indian Institute of Management Ahmedabad

Bachelor of Engineering (B.E.), Electrical Engineering, Indian Institute of Engineering Science and Technology (IIEST), Shibpur