Headline

Technical/Digital/Feature Content Writing | Creative Copywriting | Content Marketing | Linguist | AI Content Writing

About

Versatile Content Writer with over 6 years of experience in content marketing, localization, and digital storytelling across IT, media, and education domains. - Adept at creating customer-centric content for tech-driven platforms and SaaS products, including Google, YouTube, WhatsApp, Netflix, and Amazon Prime. Strong understanding of buyer journeys, content strategy, and brand voice consistency. - Demonstrates excellence in managing multi-channel content deliverables — that drives brand awareness, supports demand generation, and simplifies complex solutions for global audiences. To craft clear, impactful content that simplifies complex technical concepts and drives product understanding, user adoption, and business growth. With a versatile background in marketing, brand storytelling, and customer-focused content, I aim to bridge the gap between technology and its users through engaging, purpose-driven communication.

Location

Greater Bengaluru Area

AI stack

claude

Canva Magic Studio

ChatGPT

ChatGPT Images

Kling AI

Suno

Work experience

Linguist at Ivakya, Mar 2021 - Present · 5 yrs 8 mos, Chennai, Tamil Nadu, India, - Localized and transcreated technical, UI, legal, and marketing content for Google, YouTube, Google Ads, Google Pay, and WhatsApp, improving Tamil market reach and engagement. - Served as Lead Linguist for WhatsApp's localization, overseeing quality standards and cultural appropriateness. - Developed and standardized SOPs for ad content localization for Google. - Reviewed content for linguistic accuracy, user intent, and tone of voice. - Partnered with engineers, PMs, and QA teams to troubleshoot content implementation challenges in UI and help centers. - Performed linguistic annotations for variety of NLP projects

Business Coordinator at Clickeypod Technology, Jul 2020 - Feb 2021 · 8 mos, On-site, - Coordinated with e-commerce sellers to onboard them onto the digital platform, enabling smoother product catalog setup. - Facilitated internal workflows between content, sales, and development teams. - Supported content ideation and marketing material for onboarding communications. - Evaluated performance metrics to identify areas for improvement and implement effective solutions accordingly.

Teaching Assistant at Sri Sankara Global Cambridge International School, Nov 2018 - Mar 2020 · 1 yr 5 mos, Chennai, - Taught French as a third language to students, aligning with CBSE curriculum. - Designed engaging lesson plans using multimedia and storytelling. - Contributed to content for school newsletters and academic reports. - Supported classroom activities, tutoring, and reviewing work.

Business Development Associate at BYJU'S (Think & Learn Pvt. Ltd.), Jan 2018 - Aug 2018 · 8 mos, - Consistently Achieved Sales Targets as part of a newly formed sales team, demonstrating adaptability and strong goal orientation. - Built Strong Customer Relationships, leading to high client retention and brand trust. - Generated New Leads via Referrals by establishing rapport with existing customers, resulting in organic sales growth.

Trainee Engineer at Elixir Electronics - India, Aug 2016 - Dec 2017 · 1 yr 5 mos, On-site, - Assisted in fabrication design and technical documentation for public address systems. - Helped prepare manuals and product specs for internal use and vendor distribution. - Coordinated basic marketing content (technical brochures, signage content) in collaboration with the marketing team. - Collaborated with senior engineers on complex projects.

Education

Bachelor of Engineering - BE, Mechanical Engineering, PERI Institute of Technology