--- title: "Abhirraj Ghosh - Director of Operations in Bengaluru | Tal" description: "Meet Abhirraj Ghosh, Fractional CMO for people tired of paying agencies to guess. Founder, ADG Advisory. based in Bengaluru. AI stack includes anthropic apis, claude code, and elevenlabs. Explore public work links including github, youtube.com, and abhirajdg.in." image: "https://tal.club/meet/abhiraj-das-ghosh/share-image" --- # Abhirraj Ghosh on Tal ## Headline Fractional CMO for people tired of paying agencies to guess\. Founder, ADG Advisory\. ## About I've spent 13\+ years fixing marketing that agencies broke and founders inherited\. Hoichoi, The QA, a stint in Sydney, and now ADG Advisory, where I do the fractional CMO thing properly: \- I own the strategy \- I own the execution \- I own what happens because of it\. No hiding behind "the algorithm changed\." I built Saptarishi, a set of AI agents that handle the busywork so I don't have to pad timelines to look busy\. Somewhere between marketing and mysticism, I also read a lot about sacred geometry and Freemasonry, which explains more about my brand system than my CV does\. Based in Bangalore\. Working with brands across India, the UAE and the UK who are done funding someone else's learning curve\. ## Location Bengaluru ## AI stack anthropic apis claude code elevenlabs hugging face langchain metaai ## Work experience Director of Operations at Hita Technology Pvt Ltd, Mar 2022 \- Present · 4 yrs 7 mos, India, HiTA Technology is a power solutions company, established in 1997\. As Director of Operations, I lead cross\-functional strategy with a strong bias toward systems thinking, technology\-enabled process design, and scalable operational infrastructure\. Core responsibilities and outcomes: \- Designed and implemented marketing automation workflows that reduced manual operational load by 40%, freeing leadership bandwidth for strategic growth \- Built HiTA's CRM playbook from scratch \- defining pipeline architecture, lead scoring logic, and lifecycle communication workflows \- Opened new B2B revenue streams through structured partnership and outreach frameworks \- Oversaw internal process documentation and cross\-functional SOPs, enabling consistent delivery across a growing team \- Led technology adoption decisions across operations \- evaluating and deploying tools that directly improved team efficiency and client delivery quality Founder & Principal Consultant at ADG Advisory, Jan 2021 \- Present · 5 yrs 9 mos, Bengaluru, ADGtal is the consulting practice I've run since 2021\. It started as a performance marketing operation and evolved into a strategy and systems practice over four years\. The work has covered: MarTech stack design, AI automation for marketing operations, performance campaign architecture across Meta, Google, and programmatic, CRM pipeline design, DPDP\-compliant data infrastructure, and Fractional CMO engagements for founder\-led businesses\. Clients have included Saregama, Winkies, Goethe Institut, Curry Fit, Kamalini Paul, and white\-label engagements for Emaar India, Merlin Group, and Tata Steel, among others\. Selected outcomes: \- 161M YouTube impressions for Saregama Bengali at 35% below category CPV\. \- 3\.8x organic impressions for Care Continuum in 90 days\. \- Lead generation at AED 30 for Curry Fit\. \- Near\-1M organic LinkedIn impressions for Kamalini Paul in 12 months\. I've also coached 50\+ founders and marketers on building AI\-first marketing operations, and built 13 internal tools for ad analysis, funnel decisions, and brand growth\. In July 2026, ADGtal transitions into ADG Advisory \- a focused Fractional CMO and GenAI Marketing Strategy practice for enterprise and growth\-stage businesses\. Performance Marketing Consultant at pointdot, May 2022 \- Apr 2024 · 2 yrs, Remote, Managed end\-to\-end digital advertising strategy for 40\+ clients across e\-commerce, professional services, and B2B sectors\. Delivered campaigns across Meta, Google, and programmatic platforms \- with a consistent focus on measurable attribution, CAC reduction, and ROAS improvement\. Key contributions: \- Reduced customer acquisition costs and improved ROAS across multiple accounts through structured testing, automation, and audience architecture \- Conducted in\-depth performance audits and funnel analysis to identify systemic inefficiencies rather than surface\-level optimisation opportunities \- Built and implemented first\-party data tracking frameworks for clients — laying the groundwork for consent\-compliant marketing infrastructure ahead of regulatory change \- Delivered strategic consulting and performance reporting that directly informed client marketing investment decisions Writer \- Marketing and Digital at The Brand Tribe, Jul 2020 \- Aug 2020 · 2 mos, Sharing tips, tricks and insights from the magical world of digital marketing, with a dash of sarcasm\. Digital Strategist at ​​​The QA \(Quatred Advertising\), May 2019 \- May 2022 · 3 yrs 1 mo, Greater Kolkata Area, Led digital strategy across F&B, e\-commerce, and real estate sectors\. Designed omnichannel marketing models aligned to revenue KPIs \- not vanity metrics\. Integrated automation tools into client workflows and advised on channel strategy, performance insights, and scaling frameworks\. Assistant Manager at Hoichoi, May 2017 \- Mar 2019 · 1 y 10 mo, Kolkata Digital Marketing Manager at Versus Communications, Apr 2016 \- Dec 2016 · 8 mo, Kolkata Inbound Marketing Strategist at Happy Marketer, A Merkle Company, Sep 2013 \- Dec 2015 · 2 y 3 mo, Bengaluru ## Education birla high school Bachelor of Business Administration \- BBA, Computer Applications, Annamalai university ## Public links - github: https://github\.com/abhirajdg - youtube\.com: https://youtube\.com/@bonglebowski - abhirajdg\.in: https://www\.abhirajdg\.in/ [View the original profile](https://tal.club/meet/abhiraj-das-ghosh) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/abhiraj-das-ghosh#person", "name": "Abhirraj Ghosh", "url": "https://tal.club/meet/abhiraj-das-ghosh", "image": "https://tal.club/meet/abhiraj-das-ghosh/profile-photo.jpg", "description": "Meet Abhirraj Ghosh, Fractional CMO for people tired of paying agencies to guess. 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