---
title: "Abhinaya H - Team Lead Tech Project Management - Creative in Greater Bengaluru Area | Tal"
description: "Meet Abhinaya H, Project Management | Creative Operations | AI-Enabled Content Workflows | Brand Compliance | Automotive Marketing | Cross-Functional Delivery | Engineer turned Creative | Ex-Myntra | Ex-Publicis Sapient based in Greater Bengaluru Area. AI stack includes elevenlabs, gemini, and Adob..."
image: "https://tal.club/meet/abhinaya-h/share-image"
---

# Abhinaya H on Tal

## Headline

Project Management \| Creative Operations \| AI\-Enabled Content Workflows \| Brand Compliance \| Automotive Marketing \| Cross\-Functional Delivery \| Engineer turned Creative \| Ex\-Myntra \| Ex\-Publicis Sapient

## About

I started my career writing code — and somewhere along the way, I fell in love with the story behind the systems\. Today, I lead Creative Operations for global automotive brands, but my path here wasn't a straight line\. I began as a software engineer at Sapient, building and supporting digital platforms for a major US automotive client across 36 locales\. That experience gave me something most creative leaders don't have: a deep, working understanding of how technology, content, and customer experience actually come together behind the scenes\. Over the last 12\+ years, I've grown from engineering into copywriting, and from copywriting into creative leadership — currently leading Tech Project Management for Epsilon's Auto Creative team\. I manage high\-volume creative operations across multiple automotive accounts, manage and mentor a copy\-editing team, and partner closely with engineering, creative, and account teams to deliver campaigns at scale\. What I bring that's a little different: 🔹 A dual lens — I think like an engineer and lead like a creative\. That means I see workflows as systems, spot inefficiencies quickly, and design processes that actually scale\. 🔹 Fluency across functions — I can sit in a MarTech conversation about Salesforce CRM workflows in the morning and review headline copy against brand guidelines in the afternoon\. Both energise me\. 🔹 An AI\-forward mindset — I'm actively integrating AI\-enabled content production into our creative workflows, exploring tools like Copilot, Adobe Firefly, Runway, and Google Veo to elevate \(not replace\) human creativity\. 🔹 A people\-first leadership style — I care deeply about how my team grows\. I've built onboarding decks, mentored direct reports through career transitions, and started rituals like "Friday Nuggets" to keep curiosity and knowledge\-sharing alive\. I'm deeply analytical, and I'm at my best when I'm scaling operations, modernising creative processes, reviewing creative deliverables, and building bridges between technical and creative teams — the two worlds I've lived in\. Always open to conversations about Creative Operations, MarTech, AI in content production, and global program leadership\.

## Location

Greater Bengaluru Area

## AI stack

elevenlabs

gemini

Adobe Firefly

ChatGPT

Microsoft Copilot

Runway

## Work experience

Team Lead Tech Project Management \- Creative at Epsilon India, Jul 2021 \- Present · 5 yrs 4 mos, Bengaluru

Senior Copywriter / Editor at Epsilon India, Jun 2018 \- Jul 2021 · 3 yrs 2 mos, Bengaluru Area, India

Senior Content Writer at Affairal Global Fashion Pvt\. Ltd\., Dec 2017 \- Jun 2018 · 7 mos, Bengaluru Area, India, Worked on content strategy for Affairal digital magazine, product descriptions, Legal documentation, marketing campaigns, video script & social media\.

Content Editor at Infidigit Consultants Pvt\. Ltd\., Oct 2017 \- May 2018 · 8 mos, Wrote SEO articles for various e\-commerce clients of Infidigit including fashion, lifestyle and sports domains\. Created effective SEO writing guidelines, edited and proofread SEO articles written by other writers\.

Freelance Writer & Editor at Infidigit, Oct 2017 \- Apr 2018 · 7 mos, \- Wrote SEO articles for fashion brands and categories on Myntra\. \- Edited SEO articles written by other writers\.

Senior Executive \- Content Writing at Myntra, Mar 2015 \- Oct 2017 · 2 yrs 8 mos, Bangalore, \-Planned, generated creative ideas and wrote content/copy for brands, blogs, marketing banners, mailers \(Customer and Internal Communications\) and social media\. \- Plan and generate creative ideas for brand content\. Worked closely with marketing teams of leading brands like Nike, Puma, Levis, Chumbak etc\. \-Generate new and creative ideas for content on the app and social media\. Experience in writing content in different formats like quiz, style tips, lookbook, guides etc\. \-Edit and execute Brand content\. Work closely with revenue, category, and marketing team for brand content requests\. \- Edit/write the copies that go on banners, landing pages, social media creatives, notifications, emailers etc\. \-Worked with the Myntra PR team to write articles and opinion pieces which have been published by \-leading publications including IANS, Free Press Journal, Cineblitz Magazine etc\. \-Plan content and share ideas with external syndication partners and bloggers for LookGood blog\. \-Edit content from external writers and bloggers and work closely with designers and publishers until the content goes live on the app\. \-Create and maintain publishing calendar of the entire LookGood blog\. \-Plan visibility of content on the app\.

## Education

Associate’s Degree, Post Graduation Diploma in Software Development, International Institute of Information Technology Bangalore

Bachelor’s Degree, Computer Science, Vijayanagar Engineering College \- Ballari

[View the original profile](https://tal.club/meet/abhinaya-h)

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