Headline

Project Management | Creative Operations | AI-Enabled Content Workflows | Brand Compliance | Automotive Marketing | Cross-Functional Delivery | Engineer turned Creative | Ex-Myntra | Ex-Publicis Sapient

About

I started my career writing code — and somewhere along the way, I fell in love with the story behind the systems. Today, I lead Creative Operations for global automotive brands, but my path here wasn't a straight line. I began as a software engineer at Sapient, building and supporting digital platforms for a major US automotive client across 36 locales. That experience gave me something most creative leaders don't have: a deep, working understanding of how technology, content, and customer experience actually come together behind the scenes. Over the last 12+ years, I've grown from engineering into copywriting, and from copywriting into creative leadership — currently leading Tech Project Management for Epsilon's Auto Creative team. I manage high-volume creative operations across multiple automotive accounts, manage and mentor a copy-editing team, and partner closely with engineering, creative, and account teams to deliver campaigns at scale. What I bring that's a little different: 🔹 A dual lens — I think like an engineer and lead like a creative. That means I see workflows as systems, spot inefficiencies quickly, and design processes that actually scale. 🔹 Fluency across functions — I can sit in a MarTech conversation about Salesforce CRM workflows in the morning and review headline copy against brand guidelines in the afternoon. Both energise me. 🔹 An AI-forward mindset — I'm actively integrating AI-enabled content production into our creative workflows, exploring tools like Copilot, Adobe Firefly, Runway, and Google Veo to elevate (not replace) human creativity. 🔹 A people-first leadership style — I care deeply about how my team grows. I've built onboarding decks, mentored direct reports through career transitions, and started rituals like "Friday Nuggets" to keep curiosity and knowledge-sharing alive. I'm deeply analytical, and I'm at my best when I'm scaling operations, modernising creative processes, reviewing creative deliverables, and building bridges between technical and creative teams — the two worlds I've lived in. Always open to conversations about Creative Operations, MarTech, AI in content production, and global program leadership.

Location

Greater Bengaluru Area

AI stack

elevenlabs

gemini

Adobe Firefly

ChatGPT

Microsoft Copilot

Runway

Work experience

Team Lead Tech Project Management - Creative at Epsilon India, Jul 2021 - Present · 5 yrs 4 mos, Bengaluru

Senior Copywriter / Editor at Epsilon India, Jun 2018 - Jul 2021 · 3 yrs 2 mos, Bengaluru Area, India

Senior Content Writer at Affairal Global Fashion Pvt. Ltd., Dec 2017 - Jun 2018 · 7 mos, Bengaluru Area, India, Worked on content strategy for Affairal digital magazine, product descriptions, Legal documentation, marketing campaigns, video script & social media.

Content Editor at Infidigit Consultants Pvt. Ltd., Oct 2017 - May 2018 · 8 mos, Wrote SEO articles for various e-commerce clients of Infidigit including fashion, lifestyle and sports domains. Created effective SEO writing guidelines, edited and proofread SEO articles written by other writers.

Freelance Writer & Editor at Infidigit, Oct 2017 - Apr 2018 · 7 mos, - Wrote SEO articles for fashion brands and categories on Myntra. - Edited SEO articles written by other writers.

Senior Executive - Content Writing at Myntra, Mar 2015 - Oct 2017 · 2 yrs 8 mos, Bangalore, -Planned, generated creative ideas and wrote content/copy for brands, blogs, marketing banners, mailers (Customer and Internal Communications) and social media. - Plan and generate creative ideas for brand content. Worked closely with marketing teams of leading brands like Nike, Puma, Levis, Chumbak etc. -Generate new and creative ideas for content on the app and social media. Experience in writing content in different formats like quiz, style tips, lookbook, guides etc. -Edit and execute Brand content. Work closely with revenue, category, and marketing team for brand content requests. - Edit/write the copies that go on banners, landing pages, social media creatives, notifications, emailers etc. -Worked with the Myntra PR team to write articles and opinion pieces which have been published by -leading publications including IANS, Free Press Journal, Cineblitz Magazine etc. -Plan content and share ideas with external syndication partners and bloggers for LookGood blog. -Edit content from external writers and bloggers and work closely with designers and publishers until the content goes live on the app. -Create and maintain publishing calendar of the entire LookGood blog. -Plan visibility of content on the app.

Education

Associate’s Degree, Post Graduation Diploma in Software Development, International Institute of Information Technology Bangalore

Bachelor’s Degree, Computer Science, Vijayanagar Engineering College - Ballari