Headline

Vice President at Porter

About

Business leader with deep experience in discovering PMF and scaling early-mid stage tech businesses multi-fold. 12 years of experience across 2 startups (1 Bn$+ & 250 Mn$) & 1 Indian FMCG conglomerate. Professional with "founder DNA"; passionate about combining human insights with technology to build enduring modern-day businesses.

Location

Bengaluru

Work experience

Vice President (Single threaded leader) - Light & Frequent Categories (2 wheeler to LCV) at Porter, Nov 2025 - Present · 10 mos

Vice President (Single threaded leader) - 2 Wheeler at Porter, Jan 2023 - Dec 2025 · 3 yrs

Senior Director, Marketing [Head of marketing] at Rupeek, Aug 2022 - Jan 2023 · 6 mos, Bengaluru, Karnataka, India

Senior Director, Marketing at Rupeek, Jan 2021 - Aug 2022 · 1 yr 8 mos, Bangalore Urban, Karnataka, India, Journey from disbursals of 250 Cr/month - 500 Cr/month > Brand strategy > Communication development > Media strategy and buying (Budget of Rs 40cr - Rs 80 Cr) > GTM and channel development > Marketing Analytics

Associate Director, Growth at Rupeek, Apr 2017 - Dec 2020 · 3 yrs 9 mos, Bengaluru Area, India, ⭐️ Overseen the growth journey from disbursal of 2cr/month - 250cr/month till now (125x) 📈 Growth Strategy - Where to play; How to win 🔥 Brand Strategy - Job to be done > Insight > Proposition > Advertising 💥 Consumer Insight - Building a culture of insight led growth 👨🏻‍💻 Leadership Hiring, Team Building

Senior Manager, Business Development at The Porter, Nov 2015 - Mar 2017 · 1 yr 5 mos, Bengaluru Area, India, Heading institutional business development pan India: Institutional business is a critical chunk of business which contributes to roughly 40% of business by value. Being the profit making business of the company, it is imperative that this chunk grows to drive the sustainable growth of the start up. The role involved development of business development strategy, design and implementation of sales processes, scaling the mid-level team, new product development, operational feasibility analysis, customer retention and managing entire P&L of the business. Client portfolio spanned established companies like ITC, Coca-Cola, Bisleri, Aramex, DHL, Motherson, etc along with new age ventures like Delhivery, Roadrunnr, NuvoEx, Rivigo, etc.

Assistant Manager, Quality & Training at ITC Limited, Feb 2015 - Nov 2015 · 10 mos, Kolkata, West Bengal, India, Responsible for ensuring superior product quality across nearly 250 SKUs and 9 units of ITC's Cigarette Brands & Supply Chain. The role involves driving interventions and initiatives across the manufacturing units by coordinating with the unit teams for continuous improvement in product quality. Complaint handling, data driven identification of scope for improvement, evaluation of effectiveness of interventions, development and execution of CAPEX plan for quality are some of the key areas handled in this role. Responsibilities also include end to end design and execution of training program for the new recruits in the technical stream.

Assistant Manager, Quality & cGMP at ITC Limited, Nov 2013 - Jan 2015 · 1 yr 3 mos, munger, bihar, Responsible for quality control and driving improvements in quality for all the brands manufactured at the factory. Leading a team of 35 employees, the role involves working together with the manufacturing teams to ensure consistent top notch quality. Data driven decision making using various statistical methods and tools is a daily routine. The role also involves handling and driving improvements in systems like ISO 9001, Dutch HACCP 2012 and CGMP (CFR Part 110) to ensure continued compliance to these standards.

AUT (Assistant, Under Training) at ITC Limited, Jun 2013 - Nov 2013 · 6 mos, All manufacturing locations of the division., Exposure to different manufacturing technologies, processes, strategies and systems. Extensive training stints at various manufacturing plants of the division. A short marketing stint and exposure to other functions in the division.

Summer Internship at ITC Limited, May 2012 - Jul 2012 · 3 mos, Munger, A 2 months project on optimizing the operations of the primary division of the munger plant. The project involved building a cost model considering various sources of the cost and optimizing the operations against it while taking into account, the constraints that the plant has.

Education

Bachelor of Technology (BTech), Electrical and Electronics Engineering, Indian Institute of Technology, Guwahati