Headline

E-Commerce Head | P&L Management, E-commerce Specialist

About

As Head of Marketplaces at Blissclub, I lead marketplace strategy, P&L, growth, and profitability across leading e-commerce platforms, leveraging data-driven commercial, pricing, inventory, and marketing strategies to scale the brand. Previously, at Blaupunkt Audio India, I turned a negative EBITDA into a strong positive within six months by optimizing the product portfolio, improving working capital rotation by over 3×, and driving supply chain efficiencies. At Flipkart, I helped build a leading Air Conditioner brand through marketplace strategy, category management, and cross-functional execution. I also bring experience as an Amazon Vendor Manager (Consumer Audio), with deep expertise in vendor management, business planning, inventory optimization, promotions, and Amazon retail operations. My core strengths lie in marketplace P&L ownership, category growth, profitability, commercial strategy, and building scalable, high-performance e-commerce businesses.

Location

Bengaluru

Work experience

Head of Marketplaces at BlissClub, Apr 2026 - Present · 8 mos, Bengaluru, • Owned end-to-end P&L across major e-commerce marketplaces and quick commerce channels, driving profitable and sustainable growth. • Led growth strategy across sales, pricing, assortment, inventory, promotions, and retail media to maximize revenue and margins. • Scaled marketplace and quick commerce business through demand forecasting, inventory planning, and supply chain optimization. • Partnered with key platform teams to execute joint business plans, new launches, and high-impact growth initiatives. • Optimized advertising and promotional investments, improving ROAS, conversion, and contribution margins. • Led cross-functional teams across commercial, marketing, supply chain, and finance to deliver scalable and operationally efficient growth.

Online Head at Blaupunkt Audio India, Jan 2023 - Feb 2026 · 3 yrs 2 mos, Bengaluru, Karnataka, India, •Have P&L ownership of all Ecommerce platforms for the brand • Having P&L ownership of Bank Loyalty programs for the brand • Handles a team of 12 team members (2 KAMs, 2 marketing executives, 2 finance POCs, 3 OPs POCs, 3 Customer Service Executives) • Improved upon bottom-line of the brand from a negative EBITA to high single digit positive EBITA • Changed the portfolio from HA heavy to PA heavy in a period of 6 months leading to working capital rotation improvement by 3X • Took care of the service team, handling customer warranty, registration, replacements and ratings & reviews of the entire portfolio • Improved upon the logistics cost of the verticals by optimizing the deliveries and dispatched cycle to twice a week • Introduced the returns claims process and improved 1.01% on the PBT • As part of the product design team, I have introduced 13 new products in the portfolio which led to 12% YoY growth • Coordinated with factories along with buyer in China and helped optimize the landing costs of 6 products which now hold 32% of the portfolio • Owned the fund flow and buying process for the organization to ensure healthy working capital rotation • Have ownership of Social Media Marketing (Influencers Marketing, Social Media Marketing) • Increased footfall to Social Media of the brand by increasing influencer collaborations and starting the unboxing series on Instagram

Business Development Manager at Flipkart, Jun 2022 - Dec 2022 · 7 mos, Bengaluru, Karnataka, India, • Handled 4 major brands of AC category for Flipkart marketplace with a GMV of 500 Cr • As part of the buy charter leading 35% of the business of the category • Ensured new exclusive selection in a major brand first for E-Comm leading to brand growing from Rank 2 to Rank 1 in AC category on Flipkart • Ensured 2 Party Share to be growing by 15% on the 4 brands • Launched 7 new SKUs on the portfolio leading to bottom-line improvement by 1.65% on PBT and 17% on topline improvement • Registered 11% growth in BBD YoY on 3 Brands • Ensured CM improvement on the portfolio • Enlisted an emerging brand in Ac category to gain scale post BBD from 2.35% market share to 6.74% market share

Vendor Manager at Appario Retail Private Limited, Jun 2021 - May 2022 · 1 yr, Bangalore Urban, Karnataka, India, • Handled 3 major brands of Audio category for Amazon marketplace and 2 major brands of Wearables category • Covered monthly business of over 100 Cr in Audio and 15 Cr in Wearables • PnL Owner for an annual business of over 1500 Cr • Merchandising Lead for Audio in CE category • Launched Amazon Bestseller in wearables in Prime Day now having a DRR of 3000+ units • Ensured brand growth in wearable now holding over 25% share in category in 3 months post launch • Ensured brand growth in selection across every subcategory and helped brand ensure share in Audio category to grow from 2% - 4.5% • Launched 9 new products in Audio with 4 products now having 4-star Ratings and 1 product being a Amazon Bestseller • Launched 2 new products in Wearables in Diwali, 1 becoming a bestseller on day of launch and ensuring highest sellout • Having 15% growth in GMS and 30% in Units in Diwali sale event • Designing successful brand days for 3 brands across Audio and Wearables helping brand growth over 60% YoY

Area Sales Manager at AkzoNobel, May 2020 - Jun 2021 · 1 yr 2 mos, Delhi, India, •Handled North and East Delhi with a team of 6 Sales Officers, 1 Market Development Officer and 9 sellout executives • Covered a market worth over 50Cr and registered growth of 40% in Volume and 29% in Value • Established 4 Major Key Accounts for the organization with distribution ranging across complete Delhi-NCR market • Introduced range selling in metromarket with registered growth of 630% in non-selling categories and 65% in low selling • Successfully managed 3 launches (Aquatech WRP, Superclean, SmartChoice) during the unprecedented Covid market scenario • Received recognition from Marketing for successful launch of Ambiance in premium interiors category registering 6KL volume in launch month (Highest in the country) • Won launch contest for Promise Sheen in mass market category registering 13KL volume in launch month (Highest in Metro Markets) • Ensuring market expansion by distribution thereby gaining back marketshare from 12% to 21% along with Trade Marketing by doing in-shop branding and display contests in multiple categories within 6 months • Received recognition from Sales Director for performance and altering market from a de-growing scenario to growth within 6 months • Revived dealers who had stopped working with the organization from past 8 years ensuring more than 15% growth from them • Set up a distributor in Direct Market for AkzoNobel with quantifiable reduction in CRO and Painter attrition • Successfully piloted one of a kind Consumer Centric program Dulux Assurance registering a growth of 12% in premium emulsions category which is further replicated throughout the country • Ensured highest single day billing of 1Cr+ highest in metro market across the country

Management Trainee at AkzoNobel, Jun 2019 - May 2020 · 1 yr, Gurgaon, India, Sales and Marketing Management Trainee in Paints and Coating Pan India. Understanding entire business of AkzoNobel India across its four BU's. Undergoing training across Supply Chain, Logistics and also Product Training. Sales Stint 1. Setting up a distributor 2. Creating a business projection model, making and driving an DSR incentive Scheme 3. Enforcing Salesforce Application in the team making a sales team capability matrix and understanding the billing process via CRM tool Marketing Stint 1. Understanding the BTL activities in projects business (Societies, Government Institutions and Commercial Sites) 2. Digital plan for sustainability 3. Making the contractor promo, scheme 4. RSM meet plan 5. Annual business projection made quarterly 6. Detailed quarter plan for marketing in Q2 7. Working with supply chain on the livery design and costing 8. Working with R&D on product innovation and new product launch 9. Making of videos and shadecards with vendors 10. Understanding throughput and sellout.

Education

PGDM, Marketing, Institute of Management Technology, Ghaziabad

Civil engineering, Civil Engineering, JSS Academy Of Technical Education Karnataka