Headline

Growth Marketer Who Codes | AI Product Builder | CRO & Content Strategy | Ex-Plum

About

I sit at the intersection of growth marketing, AI, and product building. I drive top-of-funnel growth and convert it into a revenue pipeline — using a mix of performance marketing, AEO, CRO, and AI-powered product building. Lately, I've been deep in vibe coding, using AI to rapidly prototype and ship functional web products. I believe the best growth marketers in 2026 aren't just strategists; they build. What I do: → Performance marketing: Google, LinkedIn, Meta — CAC optimisation, ROAS tracking, budget allocation → AEO (Answer Engine Optimisation): Structuring content for AI search (ChatGPT, Perplexity, Google AI Overviews) → CRO: Landing page experiments, A/B testing, conversion architecture → Content & brand: SEO, editorial strategy, video production, brand campaigns → AI product building: Interactive tools, calculators, workflow automation — built and shipped → Growth engineering: Attribution systems, intent workflows, lead scoring, funnel instrumentation Open to: Remote/international growth roles, AI product roles, GCC positions. Teams that ship fast and measure everything. Stack: Google Ads, LinkedIn Ads, Meta Ads, HubSpot, Webflow, lovable, Cursor, Claude, Figma, GA4, FinalCut, Gemini, Nano Banana, Midjourney

Location

Bengaluru

AI stack

claude code

codex

cursor

lovable

n8n

claudecode

Work experience

Growth Manager at TestGorilla, May 2026 - Aug 2026 · 3 mo, Bengaluru

Performance Marketing Lead at Plum, Jun 2024 - May 2026 · 2 yrs, Bangalore Urban, Own end-to-end growth for India's leading employee health insurance platform — from paid acquisition (Google, LinkedIn, Meta) through CRO and conversion architecture to pipeline delivery. Optimise for CAC, ROAS, and SALs — not vanity metrics. Build and ship AI-powered tools, run continuous landing page experiments, and wire intent-based workflows for account scoring and attribution.

Growth and Partnerships at JetLearn, Jun 2022 - Jun 2024 · 2 yrs 1 mo, Delhi, India, Drove growth and revenue partnerships for a global live-learning platform for kids. Owned TOFU acquisition strategy, partner channel development, and conversion funnel optimization. Built performance marketing experiments across paid channels, optimized landing pages for demo bookings, and structured partnership deals tied to revenue outcomes. Managed cross-functional execution across marketing, sales, and product.

Marketing Lead at Super Easy Nutrition, Aug 2020 - Nov 2021 · 1 yr 4 mos, Chandigarh, India, - Launched 5 products for a variety of customer avatars - Lead and executed GTM strategy and execution across the entire funnel - Trained over 20 team members for digital marketing, specifically for e-commerce

Co-Founder at goHarness, Feb 2020 - Apr 2022 · 2 yrs 3 mos, Chandigarh, India, Bootstrapped a hybrid education start-up that helped people launch their careers across various tech domains.

Chief Operating Officer at goHarness, Jul 2019 - Jan 2022 · 2 yrs 7 mos, - Spearheaded the launch of 3 education products across diverse tech domains - Led a team of 6 people across 3 verticals: Marketing & Sales, Operations & Partnerships - Hit 7500+ monthly traffic on a traffic budget of less than a $1000 - Achieved a revenue of $100,000 through sales across 5+ countries

Education

GrowthX®

Bachelor of Arts - BA, Psychology-Hons., Indira Gandhi National Open University

Public links

abhinavjolly.notion.site: https://abhinavjolly.notion.site/Abhinav-Jolly-Portfolio-Paid-Web-UX-AEO-Referrals-2b5f61b6dfc080a2aaefc368bf724a51?pvs=73