Headline

Digital Marketing Advisory Analyst

About

I am a dynamic digital marketing leader with 15 years of experience driving successful online marketing strategies, change management, and digital transformation initiatives across global regions. At Accenture, I lead teams, optimize ad campaigns, and deliver actionable insights that enhance operational efficiency and elevate brand presence. My passion lies in combining strategic communication with data-driven decision-making to consistently improve campaign performance and exceed business objectives. Key strengths: - Developing innovative digital marketing strategies (SEO, SEM, Social Media, Email Campaigning) tailored to market demands. - Leading cross-functional teams and managing client engagements across APAC, EMEA, and AMER regions. - Spearheading digital transformation projects and implementing robust change management practices. - Delivering comprehensive performance reporting and actionable insights to support strategic decision-making. I am continually upskilling in marketing automation and data visualization to stay ahead of emerging trends. I look forward to connecting with industry professionals, thought leaders, and innovators to explore collaborative opportunities.

Location

Hyderabad

AI stack

aistudio

langchain

meta

minimax

Work experience

Digital Marketing Advisory Analyst at Accenture, Mar 2014 - Present · 12 yrs 4 mos, Greater Hyderabad Area, - Campaign & Ad Management: Oversee back-end trafficking of ads on Google Ads Server for display and video campaigns, ensuring seamless delivery and superior performance. - Team Leadership: Manage a team of 15 members across multiple shifts, optimizing productivity and resolving operational challenges efficiently. - Client Engagement: Lead business reviews with clients across APAC, EMEA, and AMER, transforming complex data insights into actionable strategies. - Digital Transformation: Spearhead initiatives to enhance operational efficiency and implement change management practices. - Performance Reporting: Produce comprehensive KPI and operational reports that drive continuous process improvements and strategic decision-making. - Quality & Compliance: Supervise the creation and adherence of third-party ad creatives to meet industry-standard quality and compliance requirements. Case studies - Third-Party Ad Serving Implementation (Current Project): - Led the process of uploading and approving third-party tags, ensuring smooth campaign setups and superior ad delivery performance. - Coordinated seamlessly with clients and sales teams to troubleshoot issues, significantly reducing discrepancies and streamlining campaign operations. - As Interim Shift Lead, enhanced daily reporting processes and facilitated effective calibration sessions with management, resulting in consistent operational improvements. - Developed expertise in CPE, HTML5, VAST, and VATT trafficking, contributing to overall campaign quality enhancements.

Analyst, Digital Marketing at POSSIBILLION SOFTWARE TECHNOLOGIES PRIVATE LIMITED, Aug 2012 - Mar 2014 · 1 yr 8 mos, Hyderabad, - Implemented SEO, SEM, and keyword analysis strategies to boost web traffic and search rankings. - Developed targeted email campaigns and social media strategies, significantly increasing online engagement. - Leveraged website analytics to generate actionable insights, consistently enhancing campaign performance. Case studies - Digital Campaigns for www.i-lend.in and www.paradisefoodcourt.com: - Executed comprehensive keyword research and competitor analysis that bolstered organic search performance and elevated online visibility. - Implemented effective link-building and social media strategies, leading to consistently high search rankings and enhanced digital engagement. - Managed diverse content initiatives including blog submissions, social bookmarking, PR, and directory listings that reinforced brand presence.

Online Manager at People Combine Group, Oct 2011 - Aug 2012 · 11 mos, Hyderabad Area, India, - Directed comprehensive digital marketing campaigns, including SEO, link-building, and lead generation initiatives. - Conducted competitor analysis and refined content strategies to boost online visibility. - Enhanced brand presence through strategic blog promotions and digital content initiatives. Case studies - SEO & Social Media Optimization for www.oakridge.in: - Designed and implemented targeted keyword strategies and link-building initiatives that sustained top search engine placements. - Developed and executed social media campaigns that markedly increased brand engagement and visibility through continuous content optimization.

Search Engine Optimizer at Niha Communications, Aug 2009 - Oct 2011 · 2 yrs 3 mos, Hyderabad Area, India, - Conducted detailed keyword research and optimized website content to secure sustained top search engine placements. - Managed directory submissions and RSS feeds, significantly boosting online visibility and brand recognition. Case studies - Digital Marketing Strategy for www.giftagift.com: - Developed a comprehensive digital strategy encompassing keyword research, competitor analysis, and link-building, achieving significant improvements in online reputation and search visibility. - Employed strategic digital marketing techniques including blog submissions, email campaigning, and social media initiatives, resulting in enhanced brand authority and backlink quality.

Education

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, JNTUH College of Engineering Hyderabad

Intermediate (MPC), Alphores junior college