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Abhimanyu Shaji

Head of Sub-broker/Partners Business | Growth & Strategic Partnerships | B2B | Channel & Affiliate Partnerships | API Trading | Fintech @ Mudrex

Bengaluru

6+ years of work experience

Mudrex
Jul 20242 yrs 3 mosPresent

Bengaluru

• Leading business development and partnership initiatives across multiple acquisition and revenue channels, with a focus on scaling trading business and user growth. • Managing and mentoring a team responsible for driving business through Sub-Brokers and other strategic acquisition channels. • Managing the South India Affiliate & Partner ecosystem, identifying, onboarding and scaling high-potential partners. • Owning the API Trading organic user lifecycle — from acquisition, onboarding and activation to retention, reactivation and trading-volume growth. • Working closely with Product and Growth teams on BRD reviews, product optimisation, user journeys and growth initiatives based on user behaviour and business requirements. • Identifying new business opportunities and building scalable partnership models to increase user acquisition, trading activity and revenue. • Driving cross-functional initiatives across Business, Product, Growth, Marketing and Operations to improve partner performance and overall business outcomes. • Building and strengthening relationships across the broader trading ecosystem, including Sub-Brokers, Affiliates, Influencers, Trading Communities and Trading Education platforms.
Great Learning
Dec 20221 yr 4 mosMar 2024

Bangalore Urban

Onboarding | Retention | Reactivation | B2B | B2C
Unacademy
Oct 20211 yr 2 mosNov 2022

Remote

Unacademy
Oct 20201 yrSep 2021

Bengaluru

B2B | B2C sales | Retention & Renewals
Vedantu
May 20206 mosOct 2020

Delhi, India

Vedantu
Jul 201910 mosApr 2020

Indore, Madhya Pradesh

Abhimanyu’s AI Stack

antigravity
antigravity
claude code
claude code
codex
codex
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable

Education

Swami Vivekanand College of Engineering (SVCE), Indore

Swami Vivekanand College of Engineering (SVCE), Indore

20154 yrs2019
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration, Business Administration, Management and Operations

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

20202 yrs2022

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Headline

Head of Sub-broker/Partners Business | Growth & Strategic Partnerships | B2B | Channel & Affiliate Partnerships | API Trading | Fintech @ Mudrex

About

I’m a Business Development & Partnerships | Technical Account Management professional with experience across FinTech, trading, B2B growth, SaaS, partnerships, product, and customer lifecycle management. Currently at Mudrex, I work across business development and growth, account management(API) of HNI clients, leading a team and focusing on building scalable acquisition channels, strategic partnerships, user growth, and trading activity. My current areas of focus include: • Business Development & Strategic Partnerships • Team Leadership, Management & Performance • Sub-Broker Business & Partner Growth • South India Affiliate & Channel Partnerships • South India Influencer, Trading School & Community Partnerships • API Trading — Organic User Lifecycle from Acquisition to Retention • Product & BRD Reviews, Optimisation and Growth Initiatives • User Behaviour, Activation, Retention & Trading Volume Growth • Cross-functional collaboration across Business, Product, Growth & Marketing My career started in customer-facing and business development roles, where I worked closely with customers, traders and businesses to understand their needs, decision-making patterns and challenges. This built a strong foundation in relationship management, business development and revenue-driven growth. I later expanded into Product & Growth, working closely with product teams on user journeys, onboarding, activation, retention and API trading adoption. I now combine this product understanding with business development, partnerships and team leadership to identify opportunities, build scalable channels and drive measurable business outcomes. I’m particularly interested in FinTech, Trading, B2B Partnerships, Platform Businesses, Product-led Growth and GTM Strategy. My goal is to build high-performing teams, scale partnerships and create sustainable business growth by connecting products, people and opportunities. Core strengths: Business Development | Strategic Partnerships | B2B | Channel Partnerships | Technical Account Management (API) | Affiliate Growth | Team Leadership | FinTech | Product Growth | API Trading | GTM | User Lifecycle | Stakeholder Management

Location

Bengaluru

AI stack

antigravity

claude code

codex

elevenlabs

gemini

lovable

Work experience

Business Development Manager | Partnerships at Mudrex, Jul 2024 - Present · 2 yrs 3 mos, Bengaluru, • Leading business development and partnership initiatives across multiple acquisition and revenue channels, with a focus on scaling trading business and user growth. • Managing and mentoring a team responsible for driving business through Sub-Brokers and other strategic acquisition channels. • Managing the South India Affiliate & Partner ecosystem, identifying, onboarding and scaling high-potential partners. • Owning the API Trading organic user lifecycle — from acquisition, onboarding and activation to retention, reactivation and trading-volume growth. • Working closely with Product and Growth teams on BRD reviews, product optimisation, user journeys and growth initiatives based on user behaviour and business requirements. • Identifying new business opportunities and building scalable partnership models to increase user acquisition, trading activity and revenue. • Driving cross-functional initiatives across Business, Product, Growth, Marketing and Operations to improve partner performance and overall business outcomes. • Building and strengthening relationships across the broader trading ecosystem, including Sub-Brokers, Affiliates, Influencers, Trading Communities and Trading Education platforms.

Business Development Manager at Great Learning, Dec 2022 - Mar 2024 · 1 yr 4 mos, Bangalore Urban, Onboarding | Retention | Reactivation | B2B | B2C

Business Analyst at Unacademy, Oct 2021 - Nov 2022 · 1 yr 2 mos, Remote

Sr. Business Development Consultant at Unacademy, Oct 2020 - Sep 2021 · 1 yr, Bengaluru, B2B | B2C sales | Retention & Renewals

Sr. Business Consultant at Vedantu, May 2020 - Oct 2020 · 6 mos, Delhi, India

Business Consultant at Vedantu, Jul 2019 - Apr 2020 · 10 mos, Indore, Madhya Pradesh

Education

Swami Vivekanand College of Engineering (SVCE), Indore

Master of Business Administration, Business Administration, Management and Operations, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)