Abhimanyu Rathore profile photo 1 on Tal

Abhimanyu Rathore

Building murm | SPJIMR

Bengaluru

7+ years of work experience

murm
Oct 20251 yrPresent

Bengaluru, Karnataka, India

Enerparc Energy
Apr 20256 mosSep 2025

Roles & Responsibilities: - Lead the overall marketing strategy for B2B solar EPC and IPP business verticals. - Drive integrated branding + performance marketing to strengthen lead generation and brand positioning. - Oversee creative direction, campaign design, and execution across digital, ATL, BTL, and PR channels. - Manage agency relationships, vendor negotiations, and creative approvals to maintain brand consistency. - Align marketing initiatives with sales and business development teams for measurable impact. Key Achievements: - Generated $150M in revenue potential in the first year through marketing efforts, with a 15% YoY increase. - Delivered 360° brand revamp – from corporate website to complete social media presence. - Designed high-impact marketing funnels to improve lead qualification and conversion. - Built content assets and campaigns that improved NPS and strengthened client engagement.
Enerparc Energy
Oct 20231 yr 6 mosMar 2025

Roles & Responsibilities: - Developed GTM strategies for multiple customer entry points, aligned with sales pipelines. - Created and executed lead generation and qualification funnels for industrial and corporate solar clients. - Initiated on-ground Power Partners network to capture local demand and gather real-time competitor intelligence. - Led influencer collaborations and ATL/BTL activities to boost brand visibility. - Spearheaded sustainable branding initiatives, including building one of the lowest CO₂ footprint corporate websites in the solar sector. Key Achievements: - Increased social media reach and engagement significantly through influencer-driven campaigns. - Designed and launched the carbon-friendly website with 90% less CO₂ footprint than global peers. - Enhanced brand positioning by integrating sustainability messaging into all communication touchpoints. - Built marketing automation flows to streamline campaigns and customer engagement.
Feb 20221 yr 9 mosOct 2023

Bengaluru, Karnataka, India

Waaree Group
Apr 202110 mosJan 2022

Surat, Gujarat, India

Apr 20192 yrsMar 2021

Mumbai, Maharashtra, India

- Significantly enhanced the company's social prominence, elevating it to a position within the top 25% of the industry on Linkedin SSI (Social Selling Index). - Accomplished substantial organic growth, acquiring 3000 learners within a year, resulting in over 800 hours of content consumption on the Learning Management System (LMS). - Received recognition and distinction as one of the "SUPER 30" by TimesNext.

Abhimanyu’s AI Stack

claude code
claude code
elevenlabs
elevenlabs
gemini
gemini
n8n
n8n
openai
openai
Figma Make
Figma Make

Education

SPJIMR SP Jain Institute of Management & Research

PGDM, Marketing & Strategy

SPJIMR SP Jain Institute of Management & Research

20232 yrs2025
Imperial Business School

Executive education, Renewable Energy

Imperial Business School

20212021

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Headline

Building murm | SPJIMR

About

Building emotional presence network at murm.

Location

Bengaluru

AI stack

claude code

elevenlabs

gemini

n8n

openai

Figma Make

Work experience

Co-Founder at murm, Oct 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Manager - Marketing at Enerparc Energy, Apr 2025 - Sep 2025 · 6 mos, Roles & Responsibilities: - Lead the overall marketing strategy for B2B solar EPC and IPP business verticals. - Drive integrated branding + performance marketing to strengthen lead generation and brand positioning. - Oversee creative direction, campaign design, and execution across digital, ATL, BTL, and PR channels. - Manage agency relationships, vendor negotiations, and creative approvals to maintain brand consistency. - Align marketing initiatives with sales and business development teams for measurable impact. Key Achievements: - Generated $150M in revenue potential in the first year through marketing efforts, with a 15% YoY increase. - Delivered 360° brand revamp – from corporate website to complete social media presence. - Designed high-impact marketing funnels to improve lead qualification and conversion. - Built content assets and campaigns that improved NPS and strengthened client engagement.

Deputy Manager - Marketing at Enerparc Energy, Oct 2023 - Mar 2025 · 1 yr 6 mos, Roles & Responsibilities: - Developed GTM strategies for multiple customer entry points, aligned with sales pipelines. - Created and executed lead generation and qualification funnels for industrial and corporate solar clients. - Initiated on-ground Power Partners network to capture local demand and gather real-time competitor intelligence. - Led influencer collaborations and ATL/BTL activities to boost brand visibility. - Spearheaded sustainable branding initiatives, including building one of the lowest CO₂ footprint corporate websites in the solar sector. Key Achievements: - Increased social media reach and engagement significantly through influencer-driven campaigns. - Designed and launched the carbon-friendly website with 90% less CO₂ footprint than global peers. - Enhanced brand positioning by integrating sustainability messaging into all communication touchpoints. - Built marketing automation flows to streamline campaigns and customer engagement.

Deputy Manager Marketing at Vocuni, Feb 2022 - Oct 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India

Assistant Marketing Manager at Waaree Group, Apr 2021 - Jan 2022 · 10 mos, Surat, Gujarat, India

Entrepreneur at Solar Study (Exited - M&A), Apr 2019 - Mar 2021 · 2 yrs, Mumbai, Maharashtra, India, - Significantly enhanced the company's social prominence, elevating it to a position within the top 25% of the industry on Linkedin SSI (Social Selling Index). - Accomplished substantial organic growth, acquiring 3000 learners within a year, resulting in over 800 hours of content consumption on the Learning Management System (LMS). - Received recognition and distinction as one of the "SUPER 30" by TimesNext.

Education

PGDM, Marketing & Strategy, SPJIMR SP Jain Institute of Management & Research

Executive education, Renewable Energy, Imperial Business School