---
title: "Abhilasha Seth - Brand Marketing in Bengaluru | Tal"
description: "Meet Abhilasha Seth, Building FirstClub | Building ButterMellow (incubated at NSRCEL, IIMB) and FLUFFOFF | Ex GMT India, Sublime Life, Mindshare USA, Disguise Cosmetics based in Bengaluru. AI stack includes claude and openai. Explore public work links including abhilashaseth1996.wixsite.com."
image: "https://tal.club/meet/abhilasha-seth/share-image"
---

# Abhilasha Seth on Tal

## Headline

Building FirstClub \| Building ButterMellow \(incubated at NSRCEL, IIMB\) and FLUFFOFF \| Ex GMT India, Sublime Life, Mindshare USA, Disguise Cosmetics

## About

I am a Marketing and Branding professional, with 5 years of D2C experience across India and the United States\. My journey has included experience in some of the key players across various industries, along with the best start\-ups\. My education has only added to my experience; I hold an MA in Mass Communication \(Audio Visual\) from India, and an MSc in Luxury and Brand Management from France\. I have expertise in community marketing, branding, content strategy, social media management, community management and engagement among others\. Industry Exposure: Skincare/Beauty, Automotives, Media, Luxury Goods, Gamification, Design Thinking, Footwear Snapshot of key Clients worked with: GMT India, Reservoir Watches, Jaeger LeCoultre, Smytten, Disguise Cosmetics, Sublime Life, Volvo Automotives, Mindshare USA, MartiDerm Spain, Faith In Nature UK, Aqualogica, Lakme India, SOLES, See Love, Tissot\. Portfolio link \- https://abhilashaseth1996\.wixsite\.com/portfolio

## Location

Bengaluru

## AI stack

claude

openai

## Work experience

Brand Marketing at FirstClub Technology Private Limited, May 2025 \- Present · 1 yr 6 mos, Bangalore Urban, Karnataka, India, \- Built and continually refine FirstClub’s brand voice, narrative, and overall positioning \- Developed and maintain the brand’s content pillars and ongoing social strategy \- Manage FirstClub’s presence across LinkedIn, Instagram, and X \- Lead influencer marketing end\-to\-end, from strategy and outreach to briefs, negotiations, and content direction \- Supported the entire FirstClub GTM launch and continue to create key marketing collaterals \- Coordinate with external agencies across design, video, and production \- Build partnerships with creators, communities, and relevant local ecosystems \(ongoing\) \- Planned and supported FirstClub’s early GTM events and offline brand activations, along with collaterals for the same \- Conceptualised and produced the Clubhouse brand film — a key highlight for the brand \- Created the Good Food Festival brochure, which received strong organic response on LinkedIn \- Manage and support major brand projects with full ownership where required

Founder & Chief FLUFF Officer at FLUFFOFF, Apr 2024 \- Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, FLUFFOFF was born out of a deep\-seated terror of humorless days and the grim realization that laughter might be an endangered species\. The company aims to be an avenue of self\-expression through self\-deprecating humour in a safe and judgement\-free way\.

Freelance Marketing Consultant at Self Employed, Apr 2024 \- Sep 2024 · 6 mos, 1\. SOLES – footwear brand \- Spearheading affiliate program SOLESmate , onboarded 17 affiliates in 1 month \- Leading content strategy and social media strategy, along with creation of assets for Instagram, YouTube, Pinterest and LinkedIn – average views increase by 50% in 2 weeks \- Public relations efforts to boost brand awareness – collaborated with 5 stakeholders in a span of 15 days \- Influencer marketing, collaborating with key influencers to create content to raise awareness – 7 pieces of content within 20 days \- Brand collaborations – research and outreach to gauge possibilities of collaborations with different brands 2\. See Love – skincare brand \- Spearheading affiliate program – See Love Posse, onboarded 11 affiliates within 2 weeks \- Brand collaborations \- research and outreach to gauge possibilities of collaborations with different brands

Incubatee \(Launchpad Cohort 26\) at NSRCEL, Mar 2024 \- Jun 2024 · 4 mos, IIM B

Senior Engagement & Community Manager at GMT India, Jul 2023 \- Apr 2024 · 10 mos, Bengaluru, Karnataka, India, \- Develop and implement community engagement strategies \- Act as the voice, tone, and moderator of the brand through community support and engagement\. \- Create and manage content for social media, blogs, and other digital platforms\. \- Build relationships with clients to increase brand awareness and engagement\. \- Analyze social media and community engagement metrics to measure the effectiveness of engagement strategies\. \- Collaborate with cross\-functional teams to ensure consistent messaging and brand voice across all channels\. \- Manage and grow the brand's online community \- Develop and execute community\-centric campaigns

Senior Manager at Sublime life, Nov 2022 \- Jun 2023 · 7 mo, Remote, \-Managing the \#Sublimaker affiliate program \-Brand collaborations \-Building communities \- Organising end\-to\-end events both online and offline every month \- Keeping track of budgets every month \- Revenue driven marketing

Senior Associate \- Planning at Mindshare USA, May 2022 \- Aug 2022 · 3 mo, New York City, Part of the Volvo USA account \- Tracking monthly advertisement spends and budgets \- Creation of decks consisting of media highlights on a monthly basis \- Coordination with the creative team for on\-time delivery of assets

Associate Brand Manager at Smytten, Nov 2021 \- Mar 2022 · 4 mo, Bangalore, •Managing brand programs •Influencer marketing •Managing YouTube Shorts and Trell accounts •Creation of brand campaigns across socials, in\-app visibility and PR efforts •Aiding the marketing efforts at Smytten including content team, brand management, brand collaborations, digital marketing, and public relations efforts •Direct interaction with micro & macro\-influencers •Maintaining brand language and tone across various brand touchpoints •Undertaking analytics for data\-driven marketing decisions

Brand and Communications Specialist at Disguise Cosmetics, Jan 2021 \- Nov 2021 · 10 mo, Remote, Managing the marketing efforts at Disguise and Over Dermis, including content team, brand management, brand collaborations, digital marketing, and public relations efforts •Direct interaction with 3rd party vendors for marketing efforts •Maintaining brand language and tone on all touch points and interactions •Undertaking analytics for data driven marketing decisions •Creation of video\-based assets wherever necessary

## Education

Master of Science \- MS, Luxury and Brand Management, Rennes School of Business

Master of Arts \- MA, Mass Communication \- Audio Visual, Symbiosis Institute Of Media And Communication, Pune

## Public links

- abhilashaseth1996\.wixsite\.com: https://abhilashaseth1996\.wixsite\.com/portfolio

[View the original profile](https://tal.club/meet/abhilasha-seth)

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