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Abhilash Patil

Senior Category Manager - TV at Xiaomi | Consumer Durables | FMCG

Bengaluru

10+ years of work experience

Xiaomi India
Jul 20233 yrs 3 mosPresent

Bengaluru, Karnataka, India

1. Brand / Category management for TV, TV accessories & Bluetooth speakers (e-commerce and offline general trade channel) 2. P&L ownership to achieve profit, revenue and volume goals 3. Lead AOP & finance planning, driving cost optimization through accurate model-level P&L tracking and process optimizations. 4. Own GTM (Go to market) execution — month planning, scheme budgeting, pay-out hygiene, PSI management, channel input tracking — and train team 5. Plan pricing, promotions & trade enablers to scale brand across all channels and achieve market share goals 6. Cross-functional collaboration – Online & Offline Sales, Marketing, Finance, Product, SCM & other support functions 7. Liaise with India & global team of partners for planning & executing strategic projects
Xiaomi India
May 20212 yrs 2 mosJun 2023

Bengaluru, Karnataka, India

○ Led a team of 7 for end-to-end management of business & operations of Xiaomi India’s own e-commerce channel - Mi.com ○ Responsible for achieving AOP of all categories - Phones, TV, AIOT & Lifestyle products ○ Increase lifetime value from users by cross selling, targeting user cohorts and offering exclusive offers to upsell higher ASP products ○ Driving strategic projects – i) Mi Exchange ii) Loyalty program iii) Value added services – Device warranty ○ Ensuring seamless channel operations by managing frontend and backend configurations – o Front End: Merchandizing, Product page content configuration on App, Web and M-site o Back End: Price & offer configuration, Inventory management, Partner payment reconciliation, SKU configurations, identifying & resolving glitches in systems & processes ○ MIS and Analytics – Ensuring timely reporting of data, track key metrics, deriving and sharing insights with relevant teams ○ Internal & external stakeholder management - Category owners, Marketing, HQ Tech, Supply Chain, Logistics, Customer Support, Finance, Cashify, PayU, Juspay, Myntra
Adani Wilmar
Apr 20192 yrs 2 mosMay 2021

Ahmedabad, Gujarat, India

○ Led a team of 2 to drive Home & Personal Care category products – Alife Soap, Handwash & Sanitizers (New venture) ○ Owner of Product strategy - Pricing (P&L), Marketing, Sales, Channel strategy, overall portfolio management ○ Production planning, creating sale forecasts, channel allocation while maintaining optimal inventory for trade partners ○ Managed creative agency for - Brand communication, Packaging design, BTL and ATL activations, Executing TVC campaign ○ Conducted FGDs, extensive market visits, direct connect with distributors in order to gather & analyse consumer insights, market insights, partner feedback & competition trends o Travelled extensively across 15 states of the country for market development ○ Planned Consumer & Trade schemes + all India coordination with Sales team to achieve annual target for the category ○ Stakeholder management – Internal & External: Sales, Marketing, Supply Chain, Finance, Legal, Procurement | Creative agencies, 3P manufacturers, Distributors
Mother Dairy Fruit & Vegetable Pvt. Ltd.
May 201811 mosMar 2019

Mumbai, Maharashtra, India

● Area Sales Manager – South Central Mumbai Leading a team of 4 Territory Sales Executives, 18 Distributors
Mother Dairy Fruit & Vegetable Pvt. Ltd.
May 20171 yrApr 2018

Delhi

● Brand Management- Milk: Successfully developed an Influencer marketing model for generating expert endorsements for Mother Dairy Dietz and Cow milk (Project under the direct ambit of Business Head) ● Safal: Launch of Frozen French Fries Developed and implemented the marketing communication strategy for New Product Launch (Frozen French Fries) basis analysis of consumer buying behaviour
DCM Shriram LTD
Apr 20162 mosMay 2016

Gurgaon, India

Business Development | Shriram Axiall Pvt. Ltd. - Developed a digitised resource on all target PVC compounds used for OEM auto-wiring - Categorized the unbranded supply chain while estimating demand of 25000+ MT/Year
CEAT Tyres Limited
Jun 20141 yrMay 2015

Vadodara Area, India

- Project management & scheduling- Using MS Project - Execution of equipment commissioning for the Brown Field project

Abhilash’s AI Stack

claude
claude

Education

IMI Delhi

MBA - Master of Business Administration, Business Administration and Management, General

IMI Delhi

20152 yrs2017
The Maharaja Sayajirao University of Baroda

Bachelor of Engineering (BE), Electrical Engineering

The Maharaja Sayajirao University of Baroda

20104 yrs2014

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Headline

Senior Category Manager - TV at Xiaomi | Consumer Durables | FMCG

About

P&L owner with 9+ years experience in brand / category management and sales across Consumer Electronics and FMCG. Currently managing key online and offline models of TV, TV Accessories & Bluetooth speakers portfolio at Xiaomi India for go-to-market execution, new product launches and driving profitability across both channels Experience in Category management, P&L ownership, E-commerce, New product launch, Marketing, Sales, Product Management, Online Advertising, & Team Management Industry: Internet, FMCD, FMCG

Location

Bengaluru

AI stack

claude

Work experience

Senior Category Manager at Xiaomi India, Jul 2023 - Present · 3 yrs 3 mos, Bengaluru, Karnataka, India, 1. Brand / Category management for TV, TV accessories & Bluetooth speakers (e-commerce and offline general trade channel) 2. P&L ownership to achieve profit, revenue and volume goals 3. Lead AOP & finance planning, driving cost optimization through accurate model-level P&L tracking and process optimizations. 4. Own GTM (Go to market) execution — month planning, scheme budgeting, pay-out hygiene, PSI management, channel input tracking — and train team 5. Plan pricing, promotions & trade enablers to scale brand across all channels and achieve market share goals 6. Cross-functional collaboration – Online & Offline Sales, Marketing, Finance, Product, SCM & other support functions 7. Liaise with India & global team of partners for planning & executing strategic projects

Category Manager at Xiaomi India, May 2021 - Jun 2023 · 2 yrs 2 mos, Bengaluru, Karnataka, India, ○ Led a team of 7 for end-to-end management of business & operations of Xiaomi India’s own e-commerce channel - Mi.com ○ Responsible for achieving AOP of all categories - Phones, TV, AIOT & Lifestyle products ○ Increase lifetime value from users by cross selling, targeting user cohorts and offering exclusive offers to upsell higher ASP products ○ Driving strategic projects – i) Mi Exchange ii) Loyalty program iii) Value added services – Device warranty ○ Ensuring seamless channel operations by managing frontend and backend configurations – o Front End: Merchandizing, Product page content configuration on App, Web and M-site o Back End: Price & offer configuration, Inventory management, Partner payment reconciliation, SKU configurations, identifying & resolving glitches in systems & processes ○ MIS and Analytics – Ensuring timely reporting of data, track key metrics, deriving and sharing insights with relevant teams ○ Internal & external stakeholder management - Category owners, Marketing, HQ Tech, Supply Chain, Logistics, Customer Support, Finance, Cashify, PayU, Juspay, Myntra

Category Manager at Adani Wilmar, Apr 2019 - May 2021 · 2 yrs 2 mos, Ahmedabad, Gujarat, India, ○ Led a team of 2 to drive Home & Personal Care category products – Alife Soap, Handwash & Sanitizers (New venture) ○ Owner of Product strategy - Pricing (P&L), Marketing, Sales, Channel strategy, overall portfolio management ○ Production planning, creating sale forecasts, channel allocation while maintaining optimal inventory for trade partners ○ Managed creative agency for - Brand communication, Packaging design, BTL and ATL activations, Executing TVC campaign ○ Conducted FGDs, extensive market visits, direct connect with distributors in order to gather & analyse consumer insights, market insights, partner feedback & competition trends o Travelled extensively across 15 states of the country for market development ○ Planned Consumer & Trade schemes + all India coordination with Sales team to achieve annual target for the category ○ Stakeholder management – Internal & External: Sales, Marketing, Supply Chain, Finance, Legal, Procurement | Creative agencies, 3P manufacturers, Distributors

Area Sales Manager at Mother Dairy Fruit & Vegetable Pvt. Ltd., May 2018 - Mar 2019 · 11 mos, Mumbai, Maharashtra, India, ● Area Sales Manager – South Central Mumbai Leading a team of 4 Territory Sales Executives, 18 Distributors

Brand Management Trainee at Mother Dairy Fruit & Vegetable Pvt. Ltd., May 2017 - Apr 2018 · 1 yr, Delhi, ● Brand Management- Milk: Successfully developed an Influencer marketing model for generating expert endorsements for Mother Dairy Dietz and Cow milk (Project under the direct ambit of Business Head) ● Safal: Launch of Frozen French Fries Developed and implemented the marketing communication strategy for New Product Launch (Frozen French Fries) basis analysis of consumer buying behaviour

Summer Intern at DCM Shriram LTD, Apr 2016 - May 2016 · 2 mos, Gurgaon, India, Business Development | Shriram Axiall Pvt. Ltd. - Developed a digitised resource on all target PVC compounds used for OEM auto-wiring - Categorized the unbranded supply chain while estimating demand of 25000+ MT/Year

Graduate Engineer Trainee at CEAT Tyres Limited, Jun 2014 - May 2015 · 1 yr, Vadodara Area, India, - Project management & scheduling- Using MS Project - Execution of equipment commissioning for the Brown Field project

Education

MBA - Master of Business Administration, Business Administration and Management, General, IMI Delhi

Bachelor of Engineering (BE), Electrical Engineering, The Maharaja Sayajirao University of Baroda