Headline

Pioneering the Next Evolution of UX — with AI, Data, and Human-Centered Design

About

I’m a Principal UX Designer with 14+ years of experience creating digital experiences that connect business strategy, user needs, and technology. My career has evolved from designing interfaces to driving transformation — helping teams rethink how design happens in the age of AI. I believe the future of UX lies in AI-augmented design — where designers move beyond static wireframes to build intelligent, data-simulated prototypes that validate ideas in real time. My focus is on leading this shift: integrating generative AI into the design process to accelerate decision-making, bridge design–development gaps, and empower teams to deliver experiences that are not just usable, but truly adaptive and human.

Location

Bengaluru

Work experience

Principal UX Designer at Roche, Apr 2023 - Present · 3 yrs 5 mos, Pune, Maharashtra, India

Senior User Experience Designer at Capgemini, Nov 2022 - Mar 2023 · 5 mos, Bangalore Urban, Karnataka, India

Senior User Experience Architect at NTT Ltd., Apr 2021 - Nov 2022 · 1 yr 8 mos, Bengaluru, Karnataka, India, • Crafted User Experience Design for NTT's Manage Centre Portal, one of NTT's core service offerings with a sales value close to 1B USD by leveraging the power of behavioural science and a human-centred design approach. Provided UX consultation and experience strategies to 3 key enterprise projects service portal, manage centre portal and virtual architecture project. • Improved Customer Satisfaction Score (CSAT) by leveraging analytics/insights from existing experience models to solve identified experience pain points and improve on the opportunities in the existing portals. • Worked with technical architects & product owners to increase the system adaptability score of the Manage Centre Portal by adding new features and functionalities, revamping the existing navigation flow, and updating the UI Design, backed by solid research data discovered during the research phase. • Managed and mentored a team of UI/UX designers and developers in the adoption of Design thinking principles and practices for use in the everyday product design and development process. • Contributed to NTT's Design System (Basecoat) by adding, updating, and documenting Visual Style components, Interaction Patterns, and Data Visualization Frameworks for consistent design/experience across all the products/services offerings

UX Design Specialist at Affine, Dec 2015 - Apr 2021 · 5 yrs 5 mos, Bengaluru, Karnataka, India, • Managed the user experience design journey for more than 12 data analytics projects, crafting tailored solutions for a wide array of customers in healthcare, gaming, entertainment, FMCG, and manufacturing domains. This required conducting in-depth research, fostering creative ideas, executing refined designs, and rigorously testing to ensure exceptional user experiences. • Designed data visualizations, and a dynamic launch dashboard for a Fortune 100 global sportswear brand's demand forecasting, seamlessly integrating micro and macro internal data streams. This empowered category and inventory managers to make informed decisions, mitigate stockout losses, minimize unsold inventory, and optimize revenue. • Designed a web-based LiveOps tool, providing predictive insights to a Fortune 500 gaming publisher. The tool analyzed various data points enabling the client to make strategic decisions on when to offer promotions to various segments. By utilizing gamer profiles, activity data, game marketplace data, and in-game purchase data, the tool helped prioritize the most effective permutations and boost decision-making. This resulted in a staggering 10% increase in average revenue per user, a 6% rise in average game session duration, and a 15% improvement in decision-making efficiency. • Created UI for one of the flagship products (Product Intelligence) for a curated and intuitive way to consume complex insights for business users. Product Intelligence provides diagnostic, predictive, and prescriptive insights to empower proactive decision-making for managing any business by exception.

User Experience Designer at Innominds, May 2012 - Dec 2015 · 3 yrs 8 mos, Hyderabad, Telangana, India, • Responsible for full-stack UX Design for cross-platform applications including research, concept generation, prototyping, Interaction design, and visual design. • Designed custom native UI/UX, custom application UI/UX, branding, online / offline marketing creatives, and packaging design for one of the First ‘Made in India’ 3G tablets – Ari. • Designed UI/UX for data visualization, real-time projection of results, patient management, diagnosis reports summary, and analytics for SureTouch-RT, a cloud-based medical device comprised of a wireless sensor and a touch display used for detecting breast cancer. The SureTouch-RT enabled remote screening for breast cancer in remote/rural areas where more than 70% of the female population lives with no access to specialized medical facilities.

Education

Bachelor of Technology - B.Tech, Mechanical Engineering, Biju Patnaik University of Technology, Odisha

Master's degree, Counseling Psychology, Indira Gandhi National Open University