---
title: "Abhijitt Panicker - Head of Marketing in Bengaluru | Tal"
description: "Meet Abhijitt Panicker, Head of Marketing | CMO-Ready Consumer Growth Leader | 19+ Years in QSR, Retail, F&B & Consumer Brands | Driving Brand Growth, New Customer Acquisition, CRM, Loyalty & Revenue based in Bengaluru. AI stack includes claude code, opencode, and ChatGPT."
image: "https://tal.club/meet/abhijitt-panicker/share-image"
---

# Abhijitt Panicker on Tal

## Headline

Head of Marketing \| CMO\-Ready Consumer Growth Leader \| 19\+ Years in QSR, Retail, F&B & Consumer Brands \| Driving Brand Growth, New Customer Acquisition, CRM, Loyalty & Revenue

## About

I build brands that win in market and campaigns that get remembered\. 19\+ years\. Fortune 500s and D2C startups\. Agency war rooms and brand\-side boardrooms\. The throughline: marketing that moves business, not just metrics\. As Marketing Head at Chai Point, I lead brand strategy, growth marketing, and integrated campaigns for one of India’s most loved beverage brands\. Bringing sharper positioning and consumer\-led thinking to a category that’s ready to scale\. Before that, I spent 15\+ years inside some of India’s most awarded agencies \- MullenLowe Lintas, Leo Burnett, FCB ULKA\. Shaping work for Surf Excel, McDonald’s, Kwality Walls, Tata Motors, Nerolac, and Licious, among others\. That work earned recognition at Cannes Lions, Effie, WARC, Jay Chiat, and Spikes Asia not as a footnote, but as proof that creativity and commercial rigour can coexist\. What I actually do well: \* Turn fuzzy brand problems into sharp strategic briefs \* Build campaigns that earn attention and drive conversion \* Lead teams that produce work that is effective \* Move fluidly between brand building and performance thinking I am passionate about building marketing teams that combine creativity with commercial discipline, where brand thinking, data, consumer insight, partnerships and execution come together to create measurable business impact\. Core areas: Brand Strategy \| Growth Marketing \| QSR Marketing \| Retail Marketing \| F&B \| Customer Acquisition \| CRM \| Loyalty \| Omnichannel Marketing \| Strategic Alliances \| Digital Marketing \| Consumer Insights \| Campaign Strategy \| Revenue Growth \| Team Leadership

## Location

Bengaluru

## AI stack

claude code

opencode

ChatGPT

ChatGPT Images

## Work experience

Head of Marketing at Chai Point, Jan 2025 \- Present · 1 y 9 mo, Bengaluru, Karnataka, India, Leading marketing for Chai Point across brand, growth, retail, digital, CRM, loyalty, partnerships, corporate gifting, events and omnichannel consumer engagement\. Key focus areas: • Driving new customer acquisition across retail stores, airports, hospitals, malls, tech parks, high streets and delivery channels\. • Building integrated marketing campaigns across Google, Meta, LinkedIn, CRM, in\-store, alliances and offline activations\. • Improving marketing efficiency through sharper media planning, better attribution, stronger CRM journeys and high\-ROI acquisition campaigns\. • Leading strategic partnerships with platforms and ecosystem partners to drive footfall, customer acquisition and transaction growth\. • Building Chai Point’s corporate gifting and workplace beverage marketing engine across B2B and enterprise audiences\. • Strengthening brand salience through campaigns, content, PR, community\-led storytelling and retail\-first brand experiences\. • Working cross\-functionally with operations, category, finance, tech, SCM, business development and leadership teams to connect marketing activity with business outcomes\. Representative impact: • Improved new customer acquisition efficiency by 30% through sharper campaign planning and channel optimisation\. • Scaled marketing\-led partnerships and alliances worth over 3\.5 Cr, across dine\-in, digital, corporate and workplace channels\. • Built stronger visibility for Chai Point across LinkedIn, retail campaigns, corporate gifting and high\-footfall consumer occasions\. • Helped shift marketing from campaign execution to a measurable business\-growth function\.

Senior Vice President at FCB Ulka, Aug 2023 \- Sep 2024 · 1 y 1 mo, Mumbai, Maharashtra, India, Spearheaded Tata Nexon Campaign, resulting in winning the title for India's No\.1 SUV for two quarters in a row\. Led a team of over 16 Talented Individuals to deliver multi\-channel advertising campaigns for brands like Tata Motors, Shoppers Stop, SBI Mutual Funds, Kansai Nerolac Paints and Tata Tele Business Service\. Established new market strategies, driving market share growth for Nerolac Paints in the southern region where it wasn't the strongest\. Mentored team members to rise to their next roles within the organisation\.

Director at Tilt Brand Solutions, Apr 2021 \- Aug 2023 · 2 yrs 5 mos, Mumbai, Maharashtra, India, As a strategic leader at a full\-funnel marketing and communications agency, I drive the end\-to\-end marketing processes for clients across diverse industries\. My role encompasses overseeing campaign strategy, creative development, and media execution to deliver measurable results\. I lead cross\-functional teams to craft innovative solutions that align with clients' business goals, leveraging insights, data analytics, and cutting\-edge tools\. Through my leadership, I’ve successfully scaled client accounts, optimized ROI, and spearheaded transformative marketing strategies that enhance brand visibility and consumer engagement for brands like Licious, Duroflex, TVS Eurogrip, Gujarat Titans \(IPL Team\) & Meril Lifescience

AGM \- Marketing at Kalpataru Limited, May 2018 \- Mar 2021 · 2 yrs 11 mos, Mumbai Metropolitan Region, As AGM \- Marketing, I led strategic marketing initiatives for high\-value real estate projects in Thane and Noida, driving brand visibility and customer engagement through high ROI media planning and campaign design\. My responsibilities included planning and executing multi\-channel campaigns, managing budgets, and aligning marketing strategies with sales objectives\. I collaborated with creative teams and external agencies to develop impactful advertising, digital, and on\-ground activation plans\. Through data\-driven insights and targeted outreach, I successfully enhanced project positioning, resulting in increased inquiries and improved conversion rates for key developments\.

Associate Vice President at Leo Burnett, Jan 2017 \- Mar 2018 · 1 yr 3 mos, Mumbai, Handling the McDonald's portfolio\. Successfully and smoothly leading businesses in all aspects of Brand Management, Brand Planning and Business Development are my responsibilities\. Identify market trends, opportunities & the correct advertising tool to build the clients businesses\. Market visits, concept development for various new communication and consumer audits for developing communication insights\. Amalgamating the proficiency of planning and creative departments to produce various brand projects\. Team management and team members growth, Organic growth from existing businesses and new business acquisition

Vice President at MullenLowe Lintas Group, Apr 2009 \- Jan 2017 · 7 y 9 mo, Mumbai, As Vice President, I spearheaded end\-to\-end marketing strategies for key clients, driving innovative campaigns that consistently delivered measurable results\. Leading a high\-performing team of creatives, strategists, and account managers to conceptualise and execute award\-winning campaigns across diverse industries\. By fostering close client partnerships and leveraging consumer insights, I ensured alignment of campaign objectives with brand goals\. My tenure was marked by impactful storytelling, effective media planning, and the successful launch of integrated campaigns that elevated brand presence and drove exceptional business outcomes\. Handling the following Businesses Surf \(Hindustan Unilever Ltd\) Wheel \(Hindustan Unilever Ltd\) Kwality Walls \(Hindustan Unilever Ltd\) Indulekha Hair Oil \(Hindustan Unilever Ltd\) Kan Khajura Station \(Hindustan Unilever Ltd\)

Account Executive at J\. Walter Thompson Worldwide, Jan 2007 \- Apr 2009 · 2 y 3 mo, Mumbai, Worked on marketing campaigns for key clients, collaborating closely with teams to bring ideas to life\. Played a part in shaping strategies and delivering campaigns that matched client goals\. Gained hands\-on experience in project planning, creative brainstorming, and execution\. Learned a lot about the advertising world while building strong relationships with clients and teammates\. The role was all about teamwork, pitching in where needed, and growing through shared successes\. Was handling brands like Knorr, Nokia, Brylcreem, Godrej Home Appliances, Godrej Securities and Benadryl from Johnson & Johnson

## Education

PGDBA, Communication Management, Asian Institute for Communication & Research

M\.Com, Management, University of Mumbai

[View the original profile](https://tal.club/meet/abhijitt-panicker)

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