Abhijeett Sandilya on Tal
Headline
Advertising Professional I Ex-Havas I Ex-Hakuhodo | Cross-Category Digital Marketer
About
I am a marketing and growth leader with 11+ years of experience building brands and scaling performance across digital and integrated ecosystems in India and Southeast Asia. I specialize in identifying and designing strategic anchor points that allow brands to position themselves meaningfully within competitive category landscapes. My work operates at the intersection of consumer insight, brand strategy, and revenue-driven performance, ensuring marketing delivers measurable commercial impact, not just visibility. Currently, I lead integrated growth initiatives for brands including Toyota, Lexus, SKF India, Kohler, Case Construction, Avon Cycles, Parliament Basmati Rice, Park Hospital, and Government PSU accounts, driving cross-channel performance across Google, Meta, LinkedIn, and full-funnel ecosystems. Previously, I’ve partnered with global and domestic brands such as Heineken, Abbott, Maruti Suzuki, Air India, Air Vistara, Vivo, Honeywell, Godfrey Phillips India, ATS, and Solis Tractors, managing multi-market strategies across automotive, industrial, FMCG, healthcare, BFSI, and infrastructure sectors. I strongly believe effective marketing begins with a deep understanding of consumer mindset and category dynamics mapping behavior to ecosystem opportunity. Strategy without context is noise; execution without structure is inefficiency. What I focus on today: • Translating business goals into scalable integrated growth frameworks • Aligning brand positioning with KPI-led performance strategy • Designing full-funnel marketing engines mapped to ROI and retention • Driving structured performance oversight across cross-functional teams • Exploring technology-led innovation to enhance marketing efficiency Outside of work, I continue to invest in learning, reading across business, psychology, and strategy to sharpen perspective and decision-making.
AI stack
antigravity
opencode
Work experience
Account Director at PlugIn Communications, May 2024 - Present · 2 yrs 4 mos, India
Guest Lecturer at STEP IT Academy, Mar 2024 - Present · 2 yrs 6 mos, Cambodia
Co-Founder at Humans of Cambodia, Oct 2023 - Present · 2 yrs 11 mos, Phnom Penh, Cambodia
Marketing Manager at LTLabs, Feb 2022 - May 2024 · 2 yrs 4 mos, Cambodia, As a Marketing Manager at LTLabs, I am responsible for developing and executing strategic marketing plans that drive brand awareness, lead generation, and revenue growth. My primary responsibilities include: Developing and implementing integrated marketing campaigns across multiple channels, including digital, social, and events. Managing and optimizing our marketing budget to ensure maximum ROI and cost efficiency. Conducting market research and analyzing customer insights to inform our marketing strategy. Collaborating with cross-functional teams, including sales, product, and design, to ensure alignment on messaging, positioning, and go-to-market strategies. Creating and managing a content calendar that aligns with our brand voice and key messaging themes. Analysing and reporting on the effectiveness of our marketing campaigns, and using data to continually improve our approach.
Digital Manager at Havas Riverorchid Group Cambodia, Feb 2021 - Mar 2022 · 1 yr 2 mos, Phnom Penh, Cambodia
Education
Executive MBA, Marketing, IMT CDL Ghaziabad
Bachelor's degree, Marketing and Design, arena animation
