Headline

GTM Systems & AI | Attribution, Demand Generation & Growth Infrastructure

About

I got into growth by chance, then stayed by conviction. My background is in engineering, and somewhere along the way I got more interested in how businesses find customers. I work on GTM systems the infrastructure that sits between a business and the market it's trying to reach. Attribution, distribution, outbound, demand building the architecture that makes growth measurable and repeatable. A lot of this runs on AI, and that's where most of my curiosity lives. I spend a lot of time understanding how these models work, how to get progressively better output from them, and what becomes possible when you do. Most people underestimate how much leverage sits in knowing how to work with AI well and that gap is only going to grow as models get more capable. What the work has taught me: there's no perfect strategy. People show up when they find value, and the job is to run enough intelligent experiments to figure out what that value is then build systems around it. Outside work I follow sports, take fitness seriously, and gravitate toward things that push me.

Location

Hyderabad

AI stack

antigravity

claude code

cursor

n8n

GroqCloud

Make

Work experience

Growth Associate(GTM) at ASBL, Jan 2026 - Present · 10 mos, Hyderabad, Built and own an attribution bridge connecting paid and organic channels WhatsApp/organic website → leads → calls via phone number powering lead tracking, retargeting, and ICP identification Built a credibility-scored market intelligence database with a chatbot layer for internal research and content Own demand expansion and narrative strategy on Reddit and X Shipped automation in Python, Playwright, and n8n as needed Designed a 500-rule GEO framework and LLM-driven workflows (Gemma4) for brand content and ORM consistency Managed a niche real estate forum driving top-of-funnel awareness Own reconciliation logic mapping WhatsApp/CRM touchpoints to a single lead record Built Node.js pipelines extracting micro-market intelligence from tier-1 portals into internal dashboards

Performance Marketing Intern at Devavi Media, Aug 2025 - Nov 2025 · 4 mos, Gurugram, Executed multiple ad campaign strategies across Meta and Google ads. Optimized DTC and BTB brands for sustained growth. Increased monthly ROAS from 0.6 to 2.4. Streamlined daily operations for 3+ brands. Optimised over 100 D2C and B2B websites to drive more sales and engagement.

Content & Growth Intern at Cograd, Feb 2025 - Aug 2025 · 7 mos, Noida, Produced short-form videos from scratch that explained the product, how it helps students and teachers, and its impact, reaching 5M+ views with zero ad spend. Turned impact data (schools reached, teachers trained, government MoUs) into hook-led stories built for retention Tracked hook, format, and posting-time performance, then scaled the winners

Growth & Content Marketing at AcadHub, Oct 2024 - Jan 2025 · 4 mos, Delhi, India, Helped grow YouTube from 14K → 40K subscribers, handling end-to-end short-form content. Generated 1M+ average views across short-form content. Managed the content process end-to-end ideation → scripting → production → publishing → optimization.

Senior Coordinator at Ecell AKGEC Ghaziabad, Jul 2024 - 2025 · 7 mos

Education

Bachelor of Technology, Electrical and Electronics Engineering, Dr. A.P.J. Abdul Kalam Technical University

Associate of Science - AS, St.Aloysius High School