---
title: "Abhijeet Deb - Brand & Growth Marketing Leader | D2C, Fashion & Lifestyle | Fractional CMO | Managed ₹55Cr Budgets | Building EKA, an AI-Powered Culture Platform in Bengaluru | Tal"
description: "Meet Abhijeet Deb, Brand & Growth Marketing Leader | D2C, Fashion & Lifestyle | Fractional CMO | Managed ₹55Cr Budgets | Building EKA, an AI-Powered Culture Platform based in Bengaluru. AI stack includes aistudio, antigravity, and claude."
image: "https://tal.club/meet/abhijeet-deb-1/share-image"
---

# Abhijeet Deb on Tal

## Headline

Brand & Growth Marketing Leader \| D2C, Fashion & Lifestyle \| Fractional CMO \| Managed ₹55Cr Budgets \| Building EKA, an AI\-Powered Culture Platform

## About

I build brands people talk about and growth engines that pay for themselves\. 11\+ years across D2C, fashion, and retail: from India’s first meme\-led fashion campaign \(Wrogn × Virat Kohli\) to steering a ₹ 55 Cr marketing budget down to ₹ 5 Cr during COVID without losing brand momentum\. Where I’m useful: → Brand positioning and architecture for D2C and lifestyle brands → Go\-to\-market and full\-funnel growth \(CAC, ROAS, retention\) → Influencer and culture\-led campaigns → AI\-augmented workflows that compress creative cycles Recently: Fractional CMO for Bhava, a premium ritual\-lifestyle D2C brand: positioning, product architecture, growth engine, and investor narrative\. Now building EKA, an AI\-powered culture platform, which keeps me hands\-on with product, UX, and distribution\. Open to: Head of Marketing/Growth and Fractional CMO roles in India or remote\. abhijeetdeb90@gmail\.com

## Location

Bengaluru

## AI stack

aistudio

antigravity

claude

gemini

notion

## Education

M\.A\. Communication, Film/Cinema/Video Studies, madras christian college

Bachelor of Arts \(B\.A\.\), Journalism and Mass Comm, SRM University \(Sri Ramaswamy Memorial University\)

[View the original profile](https://tal.club/meet/abhijeet-deb-1)

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