Headline

Brand & Growth Marketing Leader | D2C, Fashion & Lifestyle | Fractional CMO | Managed ₹55Cr Budgets | Building EKA, an AI-Powered Culture Platform

About

I build brands people talk about and growth engines that pay for themselves. 11+ years across D2C, fashion, and retail: from India’s first meme-led fashion campaign (Wrogn × Virat Kohli) to steering a ₹ 55 Cr marketing budget down to ₹ 5 Cr during COVID without losing brand momentum. Where I’m useful: → Brand positioning and architecture for D2C and lifestyle brands → Go-to-market and full-funnel growth (CAC, ROAS, retention) → Influencer and culture-led campaigns → AI-augmented workflows that compress creative cycles Recently: Fractional CMO for Bhava, a premium ritual-lifestyle D2C brand: positioning, product architecture, growth engine, and investor narrative. Now building EKA, an AI-powered culture platform, which keeps me hands-on with product, UX, and distribution. Open to: Head of Marketing/Growth and Fractional CMO roles in India or remote. abhijeetdeb90@gmail.com

Location

Bengaluru

AI stack

aistudio

antigravity

claude

gemini

notion

Education

M.A. Communication, Film/Cinema/Video Studies, madras christian college

Bachelor of Arts (B.A.), Journalism and Mass Comm, SRM University (Sri Ramaswamy Memorial University)