Headline

Senior Marketing Manager at Mesh | Ex CoinDCX | Building the story behind connecting scattered accounts into one payment layer

About

I’m a Marketing & Product Marketing Manager in Web3, crafting narratives and growth strategies that make crypto feel intuitive. My journey began in 2018 as a ghostwriter, penning blockchain content before I even understood what an ICO was. That curiosity led me to editorial leadership at The Coin Republic, where I shaped the crypto conversation and managed a team of writers. From there, I moved to Seracle, where I translated DeFi and blockchain into clear onboarding flows, support guides, and whitepapers. Today, at CoinDCX / Okto, I lead brand strategy, product positioning, organic growth (SEO & ASO), and community engagement—on platforms like Discord, Telegram, Twitter, and Reddit. Working cross-functionally with product, design, engineering, and business teams, I build cohesive campaigns and messaging that resonate with real users. What I Bring - Narrative-first approach: I translate feature sets into compelling user-focused stories that explain “why it matters” - Brand integrity: I ensure messaging is consistent across product experiences, marketing materials, and community touchpoints - Organic growth craftsmanship: I embed SEO, ASO, social, and community strategies into everything—from onboarding to campaigns - Collaborative delivery: I align with cross-functional teams to launch campaigns that feel seamless and purposeful I believe crypto thrives when it feels human-first, not just tech-first. If you’re building a Web3 product that needs clarity, community, and compelling narratives, I’d be glad to connect and explore how storytelling can support your growth.

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

grok

mcp

openai

Work experience

Senior Marketing Manager at Mesh, Nov 2025 - Present · 10 mo, Bengaluru

Product Brand Manager at CoinDCX, Apr 2025 - Oct 2025 · 7 mos, Greater Bengaluru Area

Assistant Brand Manager Marketing at CoinDCX, Apr 2024 - May 2025 · 1 yr 2 mos, Bengaluru

Assistant Content Manager at CoinDCX, Feb 2023 - May 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India

Content Manager at Seracle, May 2021 - Jan 2023 · 1 yr 9 mos, Pune, Maharashtra, India

Content Manager at Thecoinrepublic, Jun 2020 - May 2021 · 1 yr, I was managing the overall operations of the Media website www.thecoinrepublic.com. Part of my role was to lead the content team for creating latest content for websites, social media and any platform we had our presence. Other roles includes hiring the right talent in Cryptocurreny and Blockchain Industry when needed. Connecting the needs of the sales and marketing team to the Editorial team and delivering the best results. In my team, I also started Money & Me Podcast where company interviewed some of the biggest and most influencer people of the industry.

Head Of Operations at Stories Worth Sharing Meetups, Oct 2017 - Feb 2020 · 2 yrs 5 mos, PAN India, Created the largest offline storytelling community of Central India at the age of 20 I developed content for the online industry and headed the operations along with managing the community in & around Central India while leading a team of 50+ people in more than 15 at PAN India level.

Education

Bachelor of Engineering, Petrochemical engineer, University Institute of Technology, RGPV

Public links

medium: https://medium.com/@abhijeetbinjve

meinabhi.com: https://meinabhi.com/