Headline

Helping Businesses Scale Revenue via Data-Driven Performance Marketing (Meta & Google Ads) | $10M+ Ad Spend Managed

About

Most accounting firms don’t struggle to get clients. They struggle to get them consistently. Some months are good, some are slow. And most of the time, it depends on referrals. I work with accounting firms and B2B service businesses to help them build a more predictable way of acquiring clients using performance marketing. My focus is simple: Getting you not just more leads, but the right kind of clients. I primarily work with Google Ads and Meta Ads, but instead of just running campaigns, I look at the full journey from click to conversion. This helps in: • Reducing low-quality inquiries • Improving lead-to-client conversion • Bringing more consistency in client flow I’m still early in my journey, but actively working, testing, and improving systems in real scenarios. If you're in the accounting space and facing inconsistent client flow, it would be good to connect and exchange insights. Make an appointment here: https://calendly.com/abhimaddiya/30min

Location

Florida

AI stack

notion

openai

perplexity

replit

Work experience

Performance Marketing Specialist at Apex Edge Solutions, Apr 2024 - Present · 2 yrs 1 mo, United States, Marketing Strategy & Planning: Developed comprehensive quarterly marketing plans and go-to-market strategies, aligning digital advertising efforts with clients' core business objectives. Spearheaded monthly and quarterly budget allocation, forecasting performance and strategically reallocating funds to high-performing channels to maximize overall ROI. Analyzed and optimized the full marketing funnel, from top-of-funnel awareness campaigns to bottom-of-funnel conversion tactics, improving the overall lead-to-customer conversion rate. Campaign Management & Execution: Strategically managed and scaled a monthly ad spend portfolio of $50,000 - $60,000 across Google Ads & Meta Ads for a diverse client base including E-commerce, SaaS, Healthcare, FinTech, Tours and Travel, Fitness & Nutrition Brand, CFO Services, and Education. Successfully ran 15+ concurrent performance marketing campaigns, ensuring each met specific client KPIs for lead generation and sales. Drove a 40% increase in qualified leads for a key SaaS client by restructuring the ad account architecture and implementing advanced audience targeting strategies. Optimization & Analytics: Led Conversion Rate Optimization (CRO) initiatives for client landing pages, conducting rigorous A/B tests on headlines, CTAs, and page layouts that resulted in a 15% average uplift in conversion rates. Achieved an average 25% reduction in Cost Per Acquisition (CPA) across all managed accounts through continuous performance analysis and creative optimization. Engineered and managed robust conversion tracking setups using Google Tag Manager (GTM), including both client-side and server-side tracking, to ensure 99%+ data accuracy for attribution and reporting.

Social Media Manager at Unbound Script, Sep 2023 - Dec 2023 · 4 mos, Delhi, India, 1. Social Media Content Management 2. Social Media Calendar Management 3. Audience Engagement (Comments, Messages, Live Sessions) 4. Trend and Insight Identification 5. Online Marketing Channels (Facebook, Instagram, YouTube, Email Automation, LinkedIn) 6. Keyword Research

Education

Master's degree, Marketing/Marketing Management, General, ECT

Bachelor's degree, Bachelor of Commerce, Panjab university