--- title: "Abhay Rawat - Associate Director in Bangalore Urban district | Tal" description: "Meet Abhay Rawat, Associate Director @ Kuku | Business, Product, Marketing based in Bangalore Urban district. AI stack includes claude code, elevenlabs, and meta." image: "https://tal.club/meet/abhay-singh-rawat-1/share-image" --- # Abhay Rawat on Tal ## Headline Associate Director @ Kuku \| Business, Product, Marketing ## About Solving puzzles in real life ## Location Bangalore Urban district ## AI stack claude code elevenlabs meta metaai midjourney openai ## Work experience Associate Director at Kuku, Jan 2026 \- Aug 2026 · 8 mos, Bangalore Urban, Karnataka, India, \- Led the P&L for the Guru business vertical at Kuku FM, driving growth across revenue, engagement, and operational efficiency\. \- Scaled and aligned cross\-functional teams across Product, Business, and Content to improve execution velocity and business outcomes\. \- Implemented structural and process\-level changes to enhance performance, optimize workflows, and improve decision\-making\. \- Spearheaded strategic brand partnerships and collaborations to unlock alternative revenue streams and expand market presence\. General Manager \- Business at Kuku, Jan 2025 \- Aug 2026 · 1 yr 8 mos, Bengaluru, Karnataka, India, \- Owned the end\-to\-end development and GTM strategy for 'Guru,' scaling the platform from concept \(0\) to a fully\-fledged, market\-competitive product \(10\)\. \- Orchestrated product, content, and marketing functions in a unified strategy, creating a cohesive user journey that accelerated growth and engagement\. \- Achieved a \#2 ranking on the Google Play Store \(Education Category\) within 3 months of launch by introducing innovative, mobile\-first learning features\. \- Pioneered the short\-form learning vertical for the Indian market, identifying a unique product\-market fit that differentiated the platform\. \- Engineered and scaled new user acquisition channels, consolidating marketing efforts to drive efficient, sustainable growth\. \- Led pan\-India geographic expansion by developing and implementing a multi\-language content strategy, significantly increasing the platform's TAM \(Total Addressable Market\)\. Analytics at Kuku, Dec 2023 \- Feb 2025 · 1 yr 3 mos, India, \- Oversaw the migration of all marketing\-related tables from BigQuery to Databricks and facilitated the transition of dashboards from Cluvio to the open\-source platform Superset\. \- Consolidated analytics across marketing, engagement, and search domains, encompassing various key metrics including Customer Acquisition Cost \(CAC\), engagement metrics such as listening, and Click\-Through Rates \(CTRs\)\. \- Developed remarketing campaigns from inception, employing sampled audiences to achieve a notable reduction in the budget\. The project encompassed meticulous audience selection, strategic user outreach, and DB management for daily nudges\. \- Created recovery models , algorithms for user segmentation with CAC payback periods\. Created show level analytics to understand show level revenue recoveries with projections\. Product at Meesho, Jun 2022 \- May 2023 · 1 yr, Bengaluru, Karnataka, India, \- Conducted market research and analysis, resulting in the identification of a strategic product with a potential 10x greater impact than our current product\. Developed a business case and presented recommendations to the executive team\. \- Implemented an improved referral scheme with new features, including Referral UPI, resulting in a streamlined and user\-friendly experience\. Successfully migrated old referral schemes for improved functionality\. \- Integrated with third\-party ad networks such as Wishlink, INR Deals, and Kofluence as the owner of Appsflyer link integrations\. Developed and implemented a comprehensive system to improve tracking and reporting efficiency and accuracy for installs, orders, and payouts\. \- Conducted A/B experiments over 11 months for the AnA team, testing new product features, including Bidding, Bots, and Ad feeds, to improve user experience and drive busine Product at ZestMoney, Jun 2021 \- Jun 2022 · 1 yr 1 mo, \- Scaling new CRM software systems \(Zendesk\) for the customer support team \- Creating requirements for customer support instances, creating workflows and creating a user\-friendly frontend for the support executive \(Internal customers\) \- Building new bot flows for bot\-app integration, integrating the bot with the CRM systems to enable ticket flows between two systems \- Solving product queries for customer support by enhancing and solving user problems with respect to the customer support team Analytics at ZestMoney, Mar 2020 \- May 2021 · 1 yr 3 mos, Greater Bengaluru Area, \-Work closely with Salesforce PM in documenting business requirements, creating wireframes and business flows for Collections Management System which resulted in an increase in efficiency \-Drafted workflow of the chatbot along with the tree design for queries which reduced redundancy and worked with Salesforce PM during chatbot development and testing reducing manual handling of customer queries \-Documented business requirement document and worked closely with AI team for the development of escalation prediction and customer query segregation modelling reducing escalations \- Designed process flow and queue logics for CIBIL automation with third parties reducing correction TAT \-Acted as a liaison between product and business and enhanced automation in business operation processes e\.g\. automatic survey trigger for cases saving manhours a month and increasing survey return rates \-Documented and proposed solution for escalation tracking in Salesforce along with the development of logic for the department accountability while enhancing the visibility across departments resulting in a reduction of TAT \-Identified business requirement and proposed solution for Disbursement automation which aims to potentially remove manual disbursement process saving cost and impacting crores worth of loans \-Business requirement document containing queue logic, fields and feature requirement for projects like Collection Queue, Merchant Dashboard to case creation, fraud reduction and Query notepad \-Product enhancement of existing chatbot platform resulting in an increment in CSAT score by 20% \- Understanding business requirements and documenting them through BRD \- Designed metrics for customer operations and tracked them with help of product resulted in increment of SLAs by 10%, TAT by 6% and CSAT by 5% while automatic product resulted in saving manhours per month Operations Intern at K12 Techno Services Pvt\. Ltd\., Mar 2019 \- May 2019 · 3 mos, Gurgaon, India, \-Designing of a new customer service process called as baseline assessment that improved the admission process\. \-The project further included store management system implementation, streamlining stock distribution and front end communication with customers\. \- People management was crucial as for a lot of people adaptation was a problem\. Considerable communication along with holistic discussions with the team helped with the delivery\. PR and Media Cell at Indian Institute of Management Bodh Gaya, Jul 2018 \- Mar 2020 · 1 yr 9 mos, Bihar, India, \- Handled all the social media pages of IIM BG and used various tools to develop organic growth\. \- Responsible for planning maiden leadership conclave of IIM BG\. Developed a checklist along with various tools to streamline the next leadership conclaves\. \- Streamlined communication between offline press medium and IIMBG authority\. Operations Club at Indian Institute of Management Bodh Gaya, Jul 2018 \- Jan 2020 · 1 yr 7 mos, Bodh Gaya, Bihar, India, \- Maiden batch of Operations club at IIM Bodh Gaya\. The operations club started organizing group discussion and seminars on technologies like agile project management, blockchain technology\. \- Organised competition at the annual management festival of IIM Bodh Gaya\. ## Education MBA \- Master of Business Administration, Business, Indian Institute of Management Bodh Gaya Bachelor of Technology \- BTech, Production and Industrial Engineering, UPES [View the original profile](https://tal.club/meet/abhay-singh-rawat-1) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/abhay-singh-rawat-1#person", "name": "Abhay Rawat", "url": "https://tal.club/meet/abhay-singh-rawat-1", "image": "https://tal.club/meet/abhay-singh-rawat-1/profile-photo.jpg", "description": "Meet Abhay Rawat, Associate Director @ Kuku | Business, Product, Marketing based in Bangalore Urban district. 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