---
title: "ABHAY SINGH - National Category Manager in Gurugram | Tal"
description: "Meet ABHAY SINGH, Category Management| B2B Sales|Metro|ElasticRun | Udaan| Wal-Mart | Cargill | Ferrero based in Gurugram. AI stack includes claude."
image: "https://tal.club/meet/abhay-singh-14/share-image"
---

# ABHAY SINGH on Tal

## Headline

Category Management\| B2B Sales\|Metro\|ElasticRun \| Udaan\| Wal\-Mart \| Cargill \| Ferrero

## About

Seasoned sales & category management professional with 13\+ years of experience in the retail and FMCG industry with a proven track record of building business from ground zero and driving growth and profitability\. My core competencies include customer relationship management, key account management, supplier development, risk exposure management, market intelligence, project management, assortment planning, sales & operational planning, stakeholder management, building partnerships etc\.

## Location

Gurugram

## AI stack

claude

## Work experience

National Category Manager at METRO Wholesale India, Apr 2024 \- Present · 2 yrs 6 mos, Bengaluru, Karnataka, India

Health and well\-being at Career Break, Jan 2024 \- Mar 2024 · 3 mos, Gurugram, Haryana, India

Senior Category Manager \- Staples \(North & East\) at ElasticRun, Apr 2022 \- Dec 2023 · 1 yr 9 mos, • Managed business for staples category\. • Developed and handled an annual business \~ 800cr from scratch\. • Developed a supplier base \~200 suppliers from scratch\. • Managed a team of 20 associates\. • Major KRAs were top line & bottom\-line management, new business development, supplier relationship management, customer relationship management, stock availability, assortment optimization, supplier risk management etc\.

Category Manager \- Edible Oil \(North\) at ElasticRun, May 2021 \- Mar 2022 · 11 mos

Category Manager \- Edible Oil at udaan\.com, May 2020 \- May 2021 · 1 yr 1 mo, Gurugram, Haryana, India, • Regional sourcing of oils and ghee for North India\. • Managed the category's top and bottom line in coordination with regional supply & demand team\. • Managed an annual business of\~1000 cr\.

Buyer \- Edible Oil at Walmart India Pvt\. Ltd, Dec 2016 \- May 2020 · 3 yrs 6 mos, Gurugram, Haryana, India, • Managed the buying of 60 cr for packaged edible oil portfolio for the PAN India Best Price Stores\. • Handled Day to day operational aspects of the category, planning & forecasting of products to ensure availability, to ensure right pricing & promotion, implementation of right planogram for proper visibility\. • Negotiate with suppliers for other income sources such as space selling, category branding, banners, demos, end caps, E\-Com visibility etc\.

## Education

Executive Certification Program in Data Analytics, Data Analytics, Indian Institute of Management Rohtak

MBA, Marketing & ICT, Jaypee Business School

[View the original profile](https://tal.club/meet/abhay-singh-14)

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