---
title: "Abhay Kansal - Deputy Manager - Brand in Bengaluru | Tal"
description: "Meet Abhay Kansal, Building growth & product marketing systems for India’s largest fintech investing platforms | Product Marketing → Product & Growth | based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/abhay-kansal-1/share-image"
---

# Abhay Kansal on Tal

## Headline

Building growth & product marketing systems for India’s largest fintech investing platforms \| Product Marketing → Product & Growth \|

## About

Graduating with a Bachelor of Science in Statistics from St\. Xavier's College \(Autonomous\), Kolkata, I have built my career in fintech marketing\. Currently serving as Deputy Manager \- Brand at Angel One since April 2026, I contribute to enhancing product marketing initiatives across mutual funds \(MFs\), delivery, and futures & options \(F&O\)\. Previously, I refined my expertise in product marketing as Marketing Associate at Tap Invest, where I developed successful partnerships and campaigns\. My foundation in statistics complements my work, enabling me to approach financial product marketing with data\-driven precision and strategic insight\.

## Location

Bengaluru

## AI stack

claude code

claude

gemini

notion

openai

## Work experience

Deputy Manager \- Brand at Angel One, Apr 2026 \- Present · 6 mos, adding a stronger layer to Product Marketing at Angel One \- MFs, Delivery and F&O

Assistant Brand Manager Marketing at Angel One, Feb 2025 \- Apr 2026 · 1 yr 3 mos, building Product Marketing

Marketing Associate at Tap Invest, Nov 2023 \- Feb 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, \- Developed and executed strategic and successful brand campaigns, both off\-product and on\- product including partnerships with brands like Inshorts, TickerTape, Tradingview and MoneyControl generating over 10M impressions \- Led 6 initiatives including Referral, and revamping remarketing structure, that helped push daily AUM \- Used analytics and user feedback to monitor the performance of marketing campaigns \- Conceptualized copy for Website, Google and Meta ad campaigns generating over 2M impressions\. Produced high\-quality and informative content for Tap Invest's blog, getting over 550K impressions per month \- Implemented GTM strategy for app, launching products including Digital Gold and NCDs, resulting in the growth of app user base and bonds adoption\. \- Forged partnerships with brands like Cleartax and Lendbox resulting in the business of over ₹1Cr and helping the brand diversify with multiple products\. \- Established and scaled comms\. via email, push notifications, WhatsApp and LinkedIn generating over 2M impressions every month with over 30% Open rate

Content Writer at Dhan, Dec 2021 \- May 2023 · 1 yr 6 mos, India, Upsurge \(previously Valuationary\) is an ed\-fintech platform which creates content for financial geeks\. At Upsurge I \-frame content for their Instagram and YouTube\. The scripts are based on news from the world of finance and markets\. We work on covering every important financial learning and event\. \- Research on various financial analogies and personal finance hacks and prepare scripts on them\. \-Choose content based on various startups and curate content based on those events

## Education

Bachelor of Science \- BS, Statistics, St\. Xavier's College \(Autonomous\), Kolkata

St\. James'​ School \- India

[View the original profile](https://tal.club/meet/abhay-kansal-1)

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