Abhay Kansal profile photo 1 on Tal

Abhay Kansal

Building growth & product marketing systems for India’s largest fintech investing platforms | Product Marketing → Product & Growth |

Bengaluru

4+ years of work experience

Angel One
Apr 20266 mosPresent

adding a stronger layer to Product Marketing at Angel One - MFs, Delivery and F&O
Angel One
Feb 20251 yr 3 mosApr 2026

building Product Marketing
Tap Invest
Nov 20231 yr 4 mosFeb 2025

Bengaluru, Karnataka, India

- Developed and executed strategic and successful brand campaigns, both off-product and on- product including partnerships with brands like Inshorts, TickerTape, Tradingview and MoneyControl generating over 10M impressions - Led 6 initiatives including Referral, and revamping remarketing structure, that helped push daily AUM - Used analytics and user feedback to monitor the performance of marketing campaigns - Conceptualized copy for Website, Google and Meta ad campaigns generating over 2M impressions. Produced high-quality and informative content for Tap Invest's blog, getting over 550K impressions per month - Implemented GTM strategy for app, launching products including Digital Gold and NCDs, resulting in the growth of app user base and bonds adoption. - Forged partnerships with brands like Cleartax and Lendbox resulting in the business of over ₹1Cr and helping the brand diversify with multiple products. - Established and scaled comms. via email, push notifications, WhatsApp and LinkedIn generating over 2M impressions every month with over 30% Open rate
Dhan
Dec 20211 yr 6 mosMay 2023

India

Upsurge (previously Valuationary) is an ed-fintech platform which creates content for financial geeks. At Upsurge I -frame content for their Instagram and YouTube. The scripts are based on news from the world of finance and markets. We work on covering every important financial learning and event. - Research on various financial analogies and personal finance hacks and prepare scripts on them. -Choose content based on various startups and curate content based on those events

Abhay’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
notion
notion
openai
openai

Education

St. Xavier's College (Autonomous), Kolkata

Bachelor of Science - BS, Statistics

St. Xavier's College (Autonomous), Kolkata

20203 yrs2023

St. James'​ School - India

200614 yrs2020

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Headline

Building growth & product marketing systems for India’s largest fintech investing platforms | Product Marketing → Product & Growth |

About

Graduating with a Bachelor of Science in Statistics from St. Xavier's College (Autonomous), Kolkata, I have built my career in fintech marketing. Currently serving as Deputy Manager - Brand at Angel One since April 2026, I contribute to enhancing product marketing initiatives across mutual funds (MFs), delivery, and futures & options (F&O). Previously, I refined my expertise in product marketing as Marketing Associate at Tap Invest, where I developed successful partnerships and campaigns. My foundation in statistics complements my work, enabling me to approach financial product marketing with data-driven precision and strategic insight.

Location

Bengaluru

AI stack

claude code

claude

gemini

notion

openai

Work experience

Deputy Manager - Brand at Angel One, Apr 2026 - Present · 6 mos, adding a stronger layer to Product Marketing at Angel One - MFs, Delivery and F&O

Assistant Brand Manager Marketing at Angel One, Feb 2025 - Apr 2026 · 1 yr 3 mos, building Product Marketing

Marketing Associate at Tap Invest, Nov 2023 - Feb 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, - Developed and executed strategic and successful brand campaigns, both off-product and on- product including partnerships with brands like Inshorts, TickerTape, Tradingview and MoneyControl generating over 10M impressions - Led 6 initiatives including Referral, and revamping remarketing structure, that helped push daily AUM - Used analytics and user feedback to monitor the performance of marketing campaigns - Conceptualized copy for Website, Google and Meta ad campaigns generating over 2M impressions. Produced high-quality and informative content for Tap Invest's blog, getting over 550K impressions per month - Implemented GTM strategy for app, launching products including Digital Gold and NCDs, resulting in the growth of app user base and bonds adoption. - Forged partnerships with brands like Cleartax and Lendbox resulting in the business of over ₹1Cr and helping the brand diversify with multiple products. - Established and scaled comms. via email, push notifications, WhatsApp and LinkedIn generating over 2M impressions every month with over 30% Open rate

Content Writer at Dhan, Dec 2021 - May 2023 · 1 yr 6 mos, India, Upsurge (previously Valuationary) is an ed-fintech platform which creates content for financial geeks. At Upsurge I -frame content for their Instagram and YouTube. The scripts are based on news from the world of finance and markets. We work on covering every important financial learning and event. - Research on various financial analogies and personal finance hacks and prepare scripts on them. -Choose content based on various startups and curate content based on those events

Education

Bachelor of Science - BS, Statistics, St. Xavier's College (Autonomous), Kolkata

St. James'​ School - India