---
title: "Abha Kalode - Research & Product Development in Nagpur | Tal"
description: "Meet Abha Kalode, Consumer Insights | Market Research | Brand Strategy | Fashion & Lifestyle | Turning Consumer Behavior into Commercial Decisions| Merchandising | Marketing Strategies| Brand Management | Forecasting based in Nagpur."
image: "https://tal.club/meet/abha/share-image"
---

# Abha Kalode on Tal

## Headline

Consumer Insights \| Market Research \| Brand Strategy \| Fashion & Lifestyle \| Turning Consumer Behavior into Commercial Decisions\| Merchandising \| Marketing Strategies\| Brand Management \| Forecasting

## About

I'm a Fashion & Lifestyle professional with a background in Fashion Design & a specialization in Fashion Merchandising, focused on combining creativity with business strategy, consumer understanding, product development, and brand communication\. I study why people buy what they buy and translate that into decisions that move businesses forward\. My work sits at the intersection of consumer research, brand strategy, and commercial thinking\. Across 5 industry internships and a research\-intensive Masters in Fashion Merchandising, I've built a consistent body of work around one core question: what drives consumer behavior, and how do brands respond to it effectively? At Raymond Limited one of India's largest textile conglomerates with 1,000\+ stores and exports across 55 countries I independently developed a decision framework for premium product development that was reviewed and acknowledged by the senior product team\. The project combined mixed\-method research, market analysis, and structured decision logic to solve a real gap in how fabric behavior translates into commercial product outcomes\. That's the kind of thinking I bring to every problem research\-led, commercially grounded, outcome\-oriented\. Across internships spanning Raymond, Hyosung, Himroo Fabrics, House of Custom, and Sejal Kamdar Label, I've worked on\- Consumer trend research using WGSN, Pantone, and Texworld translating weak market signals into product and brand direction Brand communication and storytelling assets across digital and physical retail contexts Market research and consumer behavior analysis informing seasonal product and category decisions End\-to\-end collection and product development with direct exposure to B2B commerce, buyer meetings, and trade marketing My academic work has given me strong grounding in consumer insights, market research methodology, brand positioning, retail and e\-commerce strategy, and category understanding applied consistently through live industry projects, not just coursework\. Beyond fashion, I think in consumer problems\. Whether the category is lifestyle, tech, or FMCG the fundamentals of understanding what a consumer wants, why they want it, and how a brand earns their attention don't change\. That's the skill set I'm building a career around\. I’m currently exploring opportunities in\- Marketing \| Brand Management \| Product & Brand Strategy \| Retail & E\-commerce \| Category Management \| Consumer Insights \| Trend Research \| Fashion Merchandising \| Lifestyle Marketing \| Market Research

## Location

Nagpur

## Work experience

Research & Product Development at Raymond Lifestyle Limited, Dec 2025 \- Apr 2026 · 5 mos, Sausar, Madhya Pradesh, India, • Conducted structured market research across 3\+ international fashion weeks and industry trade reports \(WGSN, Pantone, Texworld\) to identify consumer and category trends translating findings into product development decks used in internal design and merchandising reviews at one of India's largest textile conglomerates \(1,000\+ stores, 55\+ country export operations\) • Independently developed a fabric\-behavior\-driven decision framework for premium menswear product development formally acknowledged by the industry mentor, documented in an internal agreement, and currently being adopted into Raymond's product development process • Evaluated and benchmarked 20\+ fabric innovations against export quality standards and consumer market requirements building a systematic understanding of how material decisions drive commercial and consumer outcomes • Developed product communication and visual presentation decks that bridged research outputs with design and merchandising teams translating complex technical findings into commercially actionable direction Key accomplishment: Independently researched and presented a trend\-to\-product concept deck for the S/S & A/W season that was reviewed and acknowledged by the senior product development team & Built a research framework from scratch with no existing reference point adopted by a Fortune\-equivalent Indian company currently integrating it into live product development cycles

Design & Product Development Intern at House of Custom, Jan 2024 \- Apr 2024 · 4 mos, Remote, • Conducted weekly consumer trend analysis across social platforms, competitor brands, and behavioral data directly informing 4 seasonal product decisions for the brand • Built and executed digital content and brand storytelling initiatives across social media contributing to measurable improvement in brand visibility and audience engagement • Managed end\-to\-end product development for 20\+ custom styles from consumer brief interpretation to final sample, developing strong understanding of customer\-centric product execution Key accomplishment: Translated consumer behavior data into product direction decisions in a fast\-turnaround commercial environment strengthening direct link between research input and brand output & Managed simultaneous custom order workflows for multiple clients within a fast\-turnaround made\-to\-order environment, strengthening skills in client\-centric product execution and brand communication\.

Fashion Design Intern at Sejal Kamdar's Creative Wear, Jan 2024 \- Mar 2024 · 3 mos, Nagpur, Maharashtra, India, • Conceptualized and executed a complete 30 look fashion collection showcased at Lakmé Fashion Week 2024\. • Owned end\-to\-end collection development for the brand's LFW showcase: brief interpretation, trend research, concept building, fabric and trim sourcing, garment detailing, styling direction, and final runway presentation\. • Led brand positioning and audience communication strategy for a runway showcase reaching 50,000\+ fashion professionals, press, and buyers developing all visual storytelling assets including mood boards, lookbooks, and presentation decks • Managed media communication and social channel strategy to maximize collection visibility before, during, and after the runway event • Delivered complete end\-to\-end brand showcase from consumer and trend research to final runway presentation within a 12\-week timeline on India's highest\-profile fashion platform Key accomplishment: Executed brand communication strategy for a national\-platform showcase gaining direct experience in audience engagement, press visibility, and brand storytelling at scale

Design Intern at Hyosung Performance Textiles, Oct 2023 \- Nov 2023 · 2 mos, Aurangabad, Maharashtra, India, • Contributed to seasonal collection development at Hyosung a global leader in performance fabrics and spandex\-based textile innovation operating across 70\+ countries gaining exposure to technical textile R&D at an international scale\. Researched and analyzed consumer trends, evolving retail preferences, and performance fabric adoption across sportswear and activewear categories supporting commercially relevant product direction for a global textile leader operating across 70\+ countries Identified category\-level consumer behavior shifts across 8 seasonal product categories translating findings into product concept references used in development workflows Key accomplishment\- Delivered consumer trend research for performance categories at international scale building analytical understanding of how consumer preference shifts drive category and product decisions

Fashion Design Intern at Himroo Fabrics, Aug 2023 \- Oct 2023 · 3 mos, Aurangabad, Maharashtra, India, •Conducted market research and consumer understanding studies to reposition heritage textile products within contemporary fashion and lifestyle markets bridging craft identity with modern retail relevance • Developed brand storytelling and client\-facing communication assets for B2B buyer meetings and international delegate presentations contributing directly to trade marketing and brand visibility efforts • Gained early exposure to B2B commerce dynamics understanding how consumer perception, brand narrative, and product positioning intersect in buyer decision\-making Key accomplishment\- Presented brand and product concepts directly to international delegates and B2B buyers gaining practical understanding of how consumer and market positioning drives trade commerce outcomes

## Education

Master's degree, Fashion Merchandising, Parul University

B\.Des, Fashion Designing, Shreemati Nathibai Damodar Thackersey Women's University

[View the original profile](https://tal.club/meet/abha)

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