---
title: "Abel Xavier Roy - Publisher Partnerships in Bengaluru | Tal"
description: "Meet Abel Xavier Roy, Publisher Partnerships @ Tyroo | CJ | Masters Union Co’25 based in Bengaluru. AI stack includes claude, gemini, and notion."
image: "https://tal.club/meet/abel-xavier-roy/share-image"
---

# Abel Xavier Roy on Tal

## Headline

Publisher Partnerships @ Tyroo \| CJ \| Masters Union Co’25

## About

Driving commerce for global brands by partnerships with traffic partners\.

## Location

Bengaluru

## AI stack

claude

gemini

notion

Browser Use

Firecrawl

Granola

## Work experience

Publisher Partnerships at CJ, Jul 2025 \- Present · 1 y 2 mo, Bengaluru, Karnataka, India

Publisher Partnerships at Tyroo, Jul 2025 \- Present · 1 y 2 mo, Bengaluru, Karnataka, India

Co\-Founder at Frenzie Store, Jun 2024 \- Sep 2024 · 4 mos, Gurugram, Haryana, India, ⚫Generated revenue of INR 25 Lakhs by identifying a viral product and setting up an online store through dropshipping model ⚫Tested 7\+ product campaigns for knee pillow, pet steam brush, room humidifier etc and achieved PMF for mini drones ⚫Achieved a 70X Return On Ad Spend through A/B testing 8\+ products, 15\+ creatives and targeted Meta ad campaigns ⚫Built a cross\-functional team of 5 while managing a network of suppliers to ensure seamless logistics and inventory flow ⚫Achieved a conversion rate of 7\.9% by streamlining the checkout process, integrating a countdown timer and branded elements ⚫Added INR 2 Lakhs in additional revenue through creative and time\-limited one\-click upsells with a 22% opt\-in rate

Founder at Gizmology, Dec 2023 \- Jan 2024 · 2 mos, Remote, ⚫Generated revenue of INR 4\.5 lakhs and achieved a 6X Return on Ad Spend after A/B testing multiple creatives ⚫Tested and sold 5\+ products like cat water fountain, high pressure nozzle, red light therapy massager, multi screwdriver etc ⚫Achieved a 7% conversion rate for the landing page by optimizing the funnel, checkout, and targeted marketing strategies ⚫Reduced Return\-To\-Origin costs by 50% by setting up an outbound call process to verify and confirm orders within a day ⚫Reduced shipping costs by 20% by negotiating with logistics vendors and aggregators after scaling to 50\+ orders a day

Intelligence Analyst at ZeroFox, Mar 2023 \- May 2024 · 1 yr 3 mos, Bengaluru, ⚫Managed and responded to 10\+ ad hoc events by scraping Twitter, Facebook, and other social media\. ⚫Generated 20\+ intelligence reports daily to assess client\-specific risks, improving client security protocols\. ⚫Identified possible security risks to organizations and executives and improved the relevant data sources\. ⚫Onboarded and trained 7 new team members, providing guidance to enhance their performance by 20%\.

## Education

PGP in Technology and Business Management, Masters' Union

Bachelor of Commerce \- BCom, Honors, Christ University, Bangalore

[View the original profile](https://tal.club/meet/abel-xavier-roy)

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