Headline

Publisher Partnerships @ Tyroo | CJ | Masters Union Co’25

About

Driving commerce for global brands by partnerships with traffic partners.

Location

Bengaluru

AI stack

claude

gemini

notion

Browser Use

Firecrawl

Granola

Work experience

Publisher Partnerships at CJ, Jul 2025 - Present · 1 y 2 mo, Bengaluru, Karnataka, India

Publisher Partnerships at Tyroo, Jul 2025 - Present · 1 y 2 mo, Bengaluru, Karnataka, India

Co-Founder at Frenzie Store, Jun 2024 - Sep 2024 · 4 mos, Gurugram, Haryana, India, ⚫Generated revenue of INR 25 Lakhs by identifying a viral product and setting up an online store through dropshipping model ⚫Tested 7+ product campaigns for knee pillow, pet steam brush, room humidifier etc and achieved PMF for mini drones ⚫Achieved a 70X Return On Ad Spend through A/B testing 8+ products, 15+ creatives and targeted Meta ad campaigns ⚫Built a cross-functional team of 5 while managing a network of suppliers to ensure seamless logistics and inventory flow ⚫Achieved a conversion rate of 7.9% by streamlining the checkout process, integrating a countdown timer and branded elements ⚫Added INR 2 Lakhs in additional revenue through creative and time-limited one-click upsells with a 22% opt-in rate

Founder at Gizmology, Dec 2023 - Jan 2024 · 2 mos, Remote, ⚫Generated revenue of INR 4.5 lakhs and achieved a 6X Return on Ad Spend after A/B testing multiple creatives ⚫Tested and sold 5+ products like cat water fountain, high pressure nozzle, red light therapy massager, multi screwdriver etc ⚫Achieved a 7% conversion rate for the landing page by optimizing the funnel, checkout, and targeted marketing strategies ⚫Reduced Return-To-Origin costs by 50% by setting up an outbound call process to verify and confirm orders within a day ⚫Reduced shipping costs by 20% by negotiating with logistics vendors and aggregators after scaling to 50+ orders a day

Intelligence Analyst at ZeroFox, Mar 2023 - May 2024 · 1 yr 3 mos, Bengaluru, ⚫Managed and responded to 10+ ad hoc events by scraping Twitter, Facebook, and other social media. ⚫Generated 20+ intelligence reports daily to assess client-specific risks, improving client security protocols. ⚫Identified possible security risks to organizations and executives and improved the relevant data sources. ⚫Onboarded and trained 7 new team members, providing guidance to enhance their performance by 20%.

Education

PGP in Technology and Business Management, Masters' Union

Bachelor of Commerce - BCom, Honors, Christ University, Bangalore