Headline

SEO Team Lead | Digital Marketing | SMO

About

I’m a results-driven Senior SEO Executive with 3+ years of experience building and scaling organic growth strategies for competitive markets. Currently at Saffron Edge, I lead end-to-end SEO initiatives focused on increasing visibility, driving qualified traffic, and delivering measurable business outcomes. My expertise spans technical SEO, on-page optimization, content strategy, and authority building. I combine data analysis with strategic execution to improve rankings, enhance user experience, and align SEO efforts with revenue goals. What I Specialize In: • Technical SEO Audits & Implementation • Strategic Keyword Research & Search Intent Mapping • Competitor & SERP Analysis • Content Optimization & Topical Authority Building • Backlink Strategy & Off-Page SEO • WordPress & CMS Optimization • Performance Tracking (Google Search Console, GA4, Ahrefs, SEMrush) I work closely with developers, content teams, and marketing stakeholders to ensure SEO is integrated into the broader growth strategy — not treated as an isolated channel. I’m passionate about sustainable digital growth, staying ahead of algorithm updates, and continuously refining strategies that drive long-term impact.

Location

New Delhi

AI stack

claude

github copilot

langsmith

xai

Work experience

Senior SEO Executive at Saffron Tech Pvt Ltd, Jan 2026 - Present · 6 mos, Delhi, India, I drive end-to-end SEO initiatives with a strong focus on performance, scalability, and ROI. My role involves translating SEO strategies into clear, actionable execution plans while ensuring seamless delivery across multiple projects and international clients. I lead hands-on SEO execution across on-page, off-page, and technical SEO, including keyword research, competitor analysis, site audits, and continuous optimization aligned with client KPIs. I work closely with content, design, and development teams to implement SEO best practices and resolve technical challenges efficiently. In addition to execution, I mentor junior SEO executives by providing structured briefs, quality checks, and guidance on best practices, ensuring consistency, process adherence, and high-quality output across campaigns. I regularly monitor, analyze, and report SEO performance using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, and Screaming Frog, while staying up to date with algorithm updates and evolving search trends to deliver sustainable growth.

Senior SEO Executive at Ornato Services Pvt. Ltd., Oct 2025 - Jan 2026 · 4 mos, Delhi, India

Senior SEO Executive at Professional Utilities, Dec 2024 - Oct 2025 · 11 mos, Delhi, India, As a Senior SEO Executive, I specialize in leading, executing, and coordinating comprehensive on-page and off-page SEO strategies. I conduct in-depth keyword research, competitor analysis, and maintain detailed performance reports to continuously optimize website content and improve search rankings. In addition to handling technical SEO and link-building campaigns, I lead a team of SEO professionals, guiding them in implementing best practices and ensuring consistent performance across multiple projects. I collaborate closely with content, development, and marketing teams to align SEO goals with overall digital strategies.

Seo executive at WFM Media, May 2023 - Dec 2024 · 1 yr 8 mos, As an SEO Executive at WFMmedia, I continue to drive the digital visibility and performance of the magazine to new heights. I develop and implement comprehensive SEO strategies, conduct in-depth keyword research, and optimize website content to enhance search engine rankings. In addition, I monitor and analyze website traffic and user engagement data to make data-driven decisions for ongoing SEO improvements. My role as an SEO Executive allows me to lead and contribute to impactful SEO initiatives, positioning WFMmedia as a prominent name in the industry.

Search Engine Optimization Intern at WFM Media, Dec 2022 - Apr 2023 · 5 mos, As an SEO Intern at WFMmedia, I actively contributed to enhancing the online presence and visibility of the magazine. My responsibilities included keyword research, on-page optimization, and content strategies to improve search engine rankings. I collaborated with the team to analyze website performance, implement SEO best practices, and track key metrics. This experience allowed me to gain valuable insights into the dynamic world of search engine optimization and its impact on digital marketing strategies.

Search Engine Optimization Analyst at Online Strikers, May 2022 - Oct 2022 · 6 mos, New Delhi, Delhi, India

Education

Senior Secondary (Class XII), Business/Commerce, General, St. George's School, Alaknanda

Master in digital marketing program, Delhi Institute of Digital Marketing (DIDM)