Headline

Social Media Manager || Content Strategist || Content Writer

About

I don't just manage content. I create it, script it, shoot it, and make it land. As a Marketing & Content Head, my work lives where strategy meets production. On any given day, I'm writing website copy that stops the scroll, scripting founder videos, planning shoots, editing briefs, and building content calendars that actually get executed. I don't just oversee the process. I'm in it. I lead end-to-end content creation across personal brands, B2B companies, and AI-first businesses. From crafting hero section copy and FAQs to producing voice agent demo videos and founder rapid-fires, from monthly content calendars to platform-specific LinkedIn strategies, I handle the full creative pipeline. Ideation to publishing, concept to camera. What sets me apart is that I speak both languages fluently: the language of brand strategy and the language of a production set. I can build a content theme for six months and then show up to a shoot and direct it. I work across formats, video, written, social, and I bring the same obsessive attention to craft whether I'm scripting a 60-second reel or writing an AI services page from scratch. If you're building something and need a creative lead who can think and make, let's connect. 📩 Open to conversations, collaborations, and content that actually does something.

Location

Greater Bengaluru Area

AI stack

claude code

gemini

notebooklm

openai

ChatGPT Images

OpenAI Playground

Work experience

Marketing Associate at Auric AI Labs, Apr 2026 - Present · 5 mos, Bengaluru, Coordinated end-to-end event execution, including booth bookings, payment coordination, stall design, brochure creation, vendor communication, and invoice collection to ensure seamless event operations. Managed Auric AI's LinkedIn presence by planning, creating, and publishing content, while driving brand communication and maintaining a consistent professional voice. Collaborated closely with cross-functional teams to understand complex AI projects and translated technical concepts into clear, engaging, and easy-to-understand content for diverse audiences. Supported marketing and branding initiatives through effective stakeholder coordination, content development, and communication planning. Ensured smooth execution of operational and marketing workflows by coordinating with internal teams, external vendors, and event organizers.

Content Creator at YouTube, 2024 - Present · 2 yrs 8 mos, Scaled personal YouTube channel from 100 to 2,000+ subscribers within one year through data-driven content strategy and consistent experimentation. Achieved 3.5K+ watch hours with multiple videos crossing 10K+ views by optimizing for CTR, retention, and audience engagement. Owned end-to-end content lifecycle including ideation, scripting, production, publishing, and performance analysis. Improved video performance by refining thumbnails, hooks, and storytelling based on YouTube Analytics and audience insights. Experimented with content formats, topics, and posting strategies to identify high-performing content buckets and drive growth.

Marketing & Content Strategist Intern at Abstrabit Technologies, Jan 2026 - Mar 2026 · 2 mo, Bengaluru

Marketing & Content Strategist Intern at Abstrabit Technologies, Aug 2025 - Dec 2025 · 5 mos, - Increased post impressions by 1,008% and page visitors by 397% in 7 days with targeted content strategies. - Achieved 206% weekly and 176% monthly follower growth, adding 5K+ followers in 30 days. - Boosted brand visibility with a 14% rise in search appearances through SEO-driven content planning. - Scaled the company’s LinkedIn page to 59K+ followers, establishing industry thought leadership.

Branding and Communication at SBG GLOBAL EVENTS, Feb 2025 - Jun 2025 · 5 mos, On-site, The Edutainment Show Kolkata • Generated ₹40,000 in sales through sponsorship deals and stall bookings. • Managed the official Instagram page of The Edutainment Show Kolkata, enhancing digital presence and audience engagement. • Coordinated with vendors, sponsors, and teams to ensure seamless event operations. Esho Hey Baishakh Exhibition • Conceptualized event marketing strategies and designed promotional posters. • Sold exhibition stalls, generating ₹42,000 in revenue. • Supported in overall planning to ensure successful event turnout

Management Trainee at SBG GLOBAL EVENTS, Jan 2025 - Feb 2025 · 2 mos, Kolkata, West Bengal, India, Branding and Communication

Education

Bachelor of Technology - BTech, Computer Science, University of Engineering & Management (UEM)

Higher Secondary CBSE, Delhi Public School, Ruby Park

Public links

youtube.com: https://youtube.com/@abantika_basak