Aayushi Parekh profile photo 1 on Tal

Aayushi Parekh

Content & Communications

Bangalore Urban

5+ years of work experience

Delhivery
Sep 20241 yr 10 mosJun 2026

Lead content strategy for internal communications, PR, and corporate branding, ensuring consistent messaging aligned with business objectives. Develop editorial frameworks and branded content that supports Delhivery's positioning as a leading logistics brand. Partner with leadership and cross-functional teams to craft communications for internal campaigns, executive messaging, and external announcements. Drive brand storytelling initiatives across digital and print channels, strengthening employee engagement and corporate identity.
Hindustan Times
Jan 20222 yrs 8 mosAug 2024

Bengaluru, Karnataka, India

Covering lifestyle and entertainment in Bengaluru for HT City Bengaluru
Informist Media Pvt Ltd
Aug 20216 mosJan 2022

Mumbai, Maharashtra, India

Reporting on corporate bonds markets
Kommune India
May 20212 mosJun 2021

Assisted with the research for Spotify India's original podcast named Ruk Jaana Nahi hosted by Rajkummar Rao, alongside WhatWorks
Vitamin Stree
Jun 202010 mosMar 2021

Conducted research for several video series uploaded on Vitamin Stree's social media pages

Aayushi’s AI Stack

claude
claude
gemini
gemini
midjourney
midjourney
sora
sora
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT

Education

Indian Institute of Journalism & New Media

PG Diploma, Broadcast Journalism

Indian Institute of Journalism & New Media

20201 yr2021
Usha Pravin Gandhi College of Arts, Commerce and Science

BMM - Bachelor's of Mass Media, Journalism

Usha Pravin Gandhi College of Arts, Commerce and Science

20163 yrs2019

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Headline

Content & Communications

About

Demonstrated expertise in business alignment, branding, and identity through crafting editorial frameworks and driving brand storytelling initiatives. Focused on strengthening corporate identity and fostering employee engagement by collaborating with leadership and cross-functional teams on internal campaigns and executive communications. Graduated with a PG Diploma in Broadcast Journalism from the Indian Institute of Journalism & New Media and a Bachelor's in Journalism from Usha Pravin Gandhi College of Arts, Commerce and Science. Most recently worked as an Assistant Manager in Corporate Communications at Delhivery, leading content strategy for internal and external branding, PR, and corporate messaging to align with business objectives.

Location

Bangalore Urban

AI stack

claude

gemini

midjourney

sora

Canva Magic Studio

ChatGPT

Work experience

Assistant Manager - Corporate Communications at Delhivery, Sep 2024 - Jun 2026 · 1 yr 10 mos, Lead content strategy for internal communications, PR, and corporate branding, ensuring consistent messaging aligned with business objectives. Develop editorial frameworks and branded content that supports Delhivery's positioning as a leading logistics brand. Partner with leadership and cross-functional teams to craft communications for internal campaigns, executive messaging, and external announcements. Drive brand storytelling initiatives across digital and print channels, strengthening employee engagement and corporate identity.

Reporter at Hindustan Times, Jan 2022 - Aug 2024 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Covering lifestyle and entertainment in Bengaluru for HT City Bengaluru

Finance Reporter at Informist Media Pvt Ltd, Aug 2021 - Jan 2022 · 6 mos, Mumbai, Maharashtra, India, Reporting on corporate bonds markets

Research Assistant at Kommune India, May 2021 - Jun 2021 · 2 mos, Assisted with the research for Spotify India's original podcast named Ruk Jaana Nahi hosted by Rajkummar Rao, alongside WhatWorks

Freelance Researcher at Vitamin Stree, Jun 2020 - Mar 2021 · 10 mos, Conducted research for several video series uploaded on Vitamin Stree's social media pages

Education

PG Diploma, Broadcast Journalism, Indian Institute of Journalism & New Media

BMM - Bachelor's of Mass Media, Journalism, Usha Pravin Gandhi College of Arts, Commerce and Science

Public links

drive.google.com: https://drive.google.com/file/d/1VEySNTDTaql10L_pc8y49WINNU860DVB/view?usp=drivesdk

Aayushi Parekh - Assistant Manager - Corporate Communications in Bangalore Urban | Tal