Headline

Marketing @ Amazon | MSc in Marketing Management from ESADE Business School

About

As a brand manager with over eight years of experience working with companies such as Amazon, GreenCell Mobility, InterMiles, Weber Shandwick, Football Club Barcelona, and Hawkers, I have a strong track record of developing and executing successful brand strategies. I hold a Master's in Marketing Management from ESADE Business School, where I honed my skills in marketing analytics, brand management, understanding consumer behaviour and campaign development. I am a passionate storyteller and I believe that building a strong brand is about crafting a compelling narrative that resonates with customers. In addition to my professional experience, I am also a poet, which has given me a unique perspective on the power of words and how to effectively communicate ideas through creative writing. Have a brand story to tell? Hit me up!

Location

Bengaluru

AI stack

claude

gemini

kiro

Amazon Q Developer

ChatGPT

ChatGPT Images

Work experience

Senior Brand Marketing Manager at Amazon, Oct 2026 - Present · 2 mos, On-site, Leading Brand, Growth & Engagement Marketing for Amazon Shipping, Amazon Freight, Amazon Air Cargo and Amazon Physical Ads (erstwhile On Package Ads) in India.

Brand Marketing Manager at Amazon, Dec 2024 - Sep 2026 · 1 yr 10 mos, On-site, Leading brand marketing for Amazon Shipping, Amazon Freight, Amazon Air Cargo and Amazon On Package Ads in India

Program Manager II at Amazon, Mar 2024 - Dec 2024 · 10 mos, Hybrid, Managed a program called Consumer Research Survey in the Retail Business Services (RBS) team for EU and US vendors and 3P sellers

Lead - Brand & Marketing Communications at GreenCell Mobility | Promoted by Eversource Capital, Mar 2022 - Feb 2024 · 2 yrs, Mumbai, Maharashtra, India, - Built & launched India's first ever premium electric inter-city coach service, NueGo - Developed the brand guideline book from scratch for assets across physical and digital, product and services provided by the brand, along with communications. Worked with partners like McCann and Kantar to develop the same - Launched the brand on social media, i.e., Facebook, Instagram, Twitter, LinkedIn and YouTube, with GoZoop as the social media partner - Leading the go-to-market strategy and the brand launch across different routes, by concentrating communication efforts on media channels relevant for the industry and the target audience - Handling budgets of over INR 10 Million, per route, across key marketing levers such as retail agents, social media, BTL and strategic ATL spends - Managing the creative team to deliver on brand requirements as well as enforcing the brand's visual language and identity - Created a signature brand tune and signature brand fragrance, in an attempt to make the customer experience more consistent

Lead - Brand & Marketing Communications at NueGo, Mar 2022 - Feb 2024 · 2 yrs, Mumbai, Maharashtra, India

Assistant Manager - Brand and Communication at InterMiles (Jet Privilege Pvt. Ltd), Apr 2021 - Mar 2022 · 1 yr, Mumbai, Maharashtra, India, - Spearheaded a member-engagement project, creating a survey property for the purpose of data-enrichment & revenue-generation with strategic brand partnerships, resulting in 11-12% open rates and about 98% conversion (i.e.consumer panel registration) - Co-lead an award-winning, gamification-enabled property called InterMiles Everyday, which resulted in 6X growth in the app DAUs and approx. 3X growth in conversions for partners, with strategic ad placements, on the InterMiles App - Expedited the company's crisis communication approach by creating a playbook across different lines of businesses and stakeholders key to the company, as part of the Rapid Response Team founded to mitigate the impact of COVID-19 - Handled the branding aspects for the company for its Lifestyle line of business, across shop, dine & fuel partners. For example, for fuel, led branding initiatives that directly resulted in 40% increase in accrual and redemption of miles at petrol pumps - Managed the marketing inventory and content on the website and the app, ensuring that communication key to business is delivered in a timely manner, while maintaining brand guidelines

Senior Marketing Executive - Brand and Communication at InterMiles (Jet Privilege Pvt. Ltd), Oct 2019 - Apr 2021 · 1 yr 7 mos, Mumbai Area, India

Brand Consultant at Hawkers Group, Sep 2018 - Dec 2018 · 4 mos, Greater Barcelona Metropolitan Area, - As an external student consultant, in a team of five, my job was to assess the current brand positioning of Hawkers, relative to its internal and external context. - In a period of three months, with limited resources, we had to analyse how the industry's key success factors aligned with the brand's distinctive competences. - As a part of the project, we were also expected to deliver a thorough analysis of the competition in our report to understand the industry's benchmarks against Hawkers' performance. - Finally, at the end of the three months, we delivered an exhaustive presentation with short-term and long-term recommendations based on our analyses that would help the company in strengthening their position in the market.

Education

Master of Science - MS, Marketing Management, Esade

Bachelor of Business Administration (BBA), Arts, Entertainment, and Media Management, Tata Institute of Social Sciences