Aayushi Bhardwaj profile photo 1 on Tal

Aayushi Bhardwaj

Digital Marketing Manager @ Accor | Digital Strategy, Content Strategy

New Delhi

11+ years of work experience

Accor
Oct 20223 yrs 11 mosPresent

India

As a Digital Marketing Manager at Accor in India, I lead the digital strategy, content strategy, and social strategy to drive brand awareness and engagement. I successfully manage budgets, collaborate with teams, and implement effective media plans to optimize our online presence.
Interactive Avenues
Oct 20184 yrsSep 2022

Gurugram, Haryana, India

Led the account management and website maintenance for Oberoi Hotels and Resorts and Trident Hotels at Interactive Avenues. Utilized Sitecore for content management and image auditing, resulting in enhanced website performance and user engagement. Achieved measurable improvements in website efficiency and user experience through strategic content updates and enhancements.
Truecaller
Jul 20171 yr 4 mosOct 2018

Gurugram, Haryana, India

In my role as a Customer Support Agent & Social Media Specialist at Truecaller, I handled user queries, collaborated with cross-functional teams, and identified trends to enhance app efficiency. I utilized tools like Zendesk Support, JIRA, and Evernote to streamline processes and improve user experience.
Infoedge
Jun 20152 yrs 1 moJun 2017

Noida, Uttar Pradesh, India

In my role at 99acres.com in Noida, India, I excelled in client servicing, ad operations, customer engagement, and quality team management. I ensured seamless post-sales support, optimized ad placements, nurtured leads, and upheld ethical standards in sales performance monitoring.
HPCL-Mittal Energy Limited
May 20143 mosJul 2014

Noida, Uttar Pradesh, India

During my internship at HPCL-Mittal Energy Limited, I had the opportunity to work on branding and advertising projects, gaining valuable experience in marketing strategies and campaign execution. I actively participated in the IPLEX-2014 exhibition, contributing to the company's presence and outreach efforts in the industry.

Aayushi’s AI Stack

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Education

Master of Business Administration (MBA), Marketing

ggsipu

20132 yrs2015
Delhi University

Bachelor of Science (B.Sc.), Electronics honors

Delhi University

20103 yrs2013

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Headline

Digital Marketing Manager @ Accor | Digital Strategy, Content Strategy

About

As a digital marketing professional with over 10 years of experience, I specialize in creating data-driven strategies that enhance engagement and deliver measurable ROI. At Accor, I focus on end-to-end campaign management, leveraging digital strategy and content expertise to drive impactful marketing initiatives. My work emphasizes collaboration, precision, and a commitment to aligning digital innovation with business goals. Previously, I managed website operations and digital content for luxury brands like Oberoi Hotels and Trident Hotels, ensuring seamless user experiences with tools like Sitecore. My approach combines a consultative mindset with technical acumen, enabling teams to optimize cross-channel reporting and performance. Passionate about leveraging insights to support impactful business growth.

Location

New Delhi

AI stack

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Work experience

Digital Marketing Manager at Accor, Oct 2022 - Present · 3 yrs 11 mos, India, As a Digital Marketing Manager at Accor in India, I lead the digital strategy, content strategy, and social strategy to drive brand awareness and engagement. I successfully manage budgets, collaborate with teams, and implement effective media plans to optimize our online presence.

Senior Manager at Interactive Avenues, Oct 2018 - Sep 2022 · 4 yrs, Gurugram, Haryana, India, Led the account management and website maintenance for Oberoi Hotels and Resorts and Trident Hotels at Interactive Avenues. Utilized Sitecore for content management and image auditing, resulting in enhanced website performance and user engagement. Achieved measurable improvements in website efficiency and user experience through strategic content updates and enhancements.

Customer Support Agent & Social Media Specialist at Truecaller, Jul 2017 - Oct 2018 · 1 yr 4 mos, Gurugram, Haryana, India, In my role as a Customer Support Agent & Social Media Specialist at Truecaller, I handled user queries, collaborated with cross-functional teams, and identified trends to enhance app efficiency. I utilized tools like Zendesk Support, JIRA, and Evernote to streamline processes and improve user experience.

Senior Executive at Infoedge, Jun 2015 - Jun 2017 · 2 yrs 1 mo, Noida, Uttar Pradesh, India, In my role at 99acres.com in Noida, India, I excelled in client servicing, ad operations, customer engagement, and quality team management. I ensured seamless post-sales support, optimized ad placements, nurtured leads, and upheld ethical standards in sales performance monitoring.

Intern at HPCL-Mittal Energy Limited, May 2014 - Jul 2014 · 3 mos, Noida, Uttar Pradesh, India, During my internship at HPCL-Mittal Energy Limited, I had the opportunity to work on branding and advertising projects, gaining valuable experience in marketing strategies and campaign execution. I actively participated in the IPLEX-2014 exhibition, contributing to the company's presence and outreach efforts in the industry.

Education

Master of Business Administration (MBA), Marketing, ggsipu

Bachelor of Science (B.Sc.), Electronics honors, Delhi University