---
title: "Aayush Vij - Brand Services Partner in India | Tal"
description: "Meet Aayush Vij, Brand Services Partner @ Leo India | UWA IIMK MBA based in India. AI stack includes claude and grok."
image: "https://tal.club/meet/aayush-vij/share-image"
---

# Aayush Vij on Tal

## Headline

Brand Services Partner @ Leo India \| UWA IIMK MBA

## About

Experience across leading agencies including Saatchi & Saatchi, WPP, Lintas and Leo Burnett, worked on brands such as Tata Tea, Colgate, Fastrack and Radisson\. Built and scaled campaigns across formats, markets, and timelines, managing complex cross\-functional execution\. Over time, I’ve become more interested in what actually works, what gets people to act, not just what looks good as a campaign\. Looking to move closer to roles where marketing drives real outcomes, and open to exploring new spaces that build on this shift\.

## Location

India

## AI stack

claude

grok

## Work experience

Brand Services Partner at Leo India, Apr 2026 \- Present · 5 mos, Bengaluru

Brand Services Director at Leo India, Dec 2024 \- Mar 2026 · 1 yr 4 mos, Brands: Lenovo, redBus, Ashirvad pipes Effies Silver for redBus \+ Lenovo Managed large\-scale, multi\-market campaign rollouts from conception to execution, ensuring brand consistency across diverse regional markets\. ​Campaign Operations: Oversaw high\-volume asset production and accelerated delivery timelines while balancing complex budgets and regional adaptations\. ​Stakeholder Management: Built strong governance structures to align internal creative and production teams with external media partners for seamless execution\.

Brand Services Director at MullenLowe Lintas Group, Jan 2024 \- Nov 2024 · 11 mos, Brands: Tata Tea portfolio \(National brands \+ regional portfolio and Jaago re\) Fastrack watches, ITC Fabelle, Hubble money, Radisson Blu \(south region portfolio\) Promoted to Account Director to lead cross\-functional campaign delivery and deepen client trust across a diverse portfolio, including Fastrack, Tata Tea, ITC Fabelle, and GRT Hotels\. ​Flagship Campaigns: Spearheaded the end\-to\-end delivery of high\-visibility integrated campaigns, including Tata Tea’s flagship 'Jaago Re' and Fastrack's '\#BeBoth' across digital, retail, and social ecosystems\. ​Regional Scaling: Orchestrated complex regional rollouts across multiple tier\-1 markets, successfully balancing tight timelines, localized messaging, and stakeholder expectations\.

Senior Brand Services Manager at MullenLowe Lintas Group, Jun 2022 \- Dec 2023 · 1 yr 7 mos, Handled daily client relations and execution workstreams across digital, retail, social, and main\-line production\. ​Project Ownership: Managed the delivery pipeline for multiple concurrent brand campaigns, ensuring high execution quality and cross\-functional team alignment\. ​Account Growth: Established strong foundational workflows that drove operational speed and built the client trust that led to my fast\-track promotion to Account Director\.

Senior Account Executive at Red Fuse Communications, Oct 2019 \- Aug 2021 · 1 yr 11 mos, Bombay, Colgate equity project\- Smile Karo Aur Shuru Ho Jao Maxfresh, Salt, and Palmolive Handcare portfolio\. Owned the execution of masterbrand and sub\-brand marketing campaigns for Colgate across TV, digital, and social channels\. ​High\-Visibility Execution: Supported high\-stakes, culturally relevant marketing properties, including IPL\-led campaigns and multi\-format communication rollouts\. ​Cross\-Functional Delivery: Acted as the central point of contact between client marketing teams and agency creative units to manage tight production timelines\.

Account Executive at Saatchi & Saatchi India, Apr 2018 \- Sep 2019 · 1 yr 6 mos, Bombay, Brands: Sterling Reserve Whiskies, Officer's Choice Blue, HSBC, Cipla, Dr\. Reddy's Managed day\-to\-day integrated marketing operations for a diverse portfolio of global and domestic brands, including HSBC Premier, Cipla, Dr\. Reddy's, Godrej Interio, Sterling Reserve Whisky, and Officer's Choice Blue\. ​Multi\-Platform Campaigning: Executed comprehensive campaigns stretching across TV, digital, outdoor \(OOH\), and on\-ground activations\. ​Account Coordination: Developed foundational skills in tracking deliverables, managing creative feedback loops, and maintaining high execution standards across touchpoints\.

Trainee at Saatchi & Saatchi India, Apr 2017 \- Apr 2018 · 1 yr 1 mo, Bombay

Intern at Ogilvy, May 2016 \- Jun 2016 · 2 mos, On\-site, Brands: BMW group and Mini

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, The University of Western Australia

eMDP \- Advanced Management Programme, Business Administration and Management, General, Indian Institute of Management, Kozhikode

[View the original profile](https://tal.club/meet/aayush-vij)

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